{
  "data": {
    "indicator": {
      "slug": "creator-advertising-spend-annual",
      "name": "Creator advertising spend (annual)",
      "definition": "Total advertising spend allocated to creator economy advertising in the United States, reported by the IAB / PwC.",
      "unit": "USD",
      "scale": "billion",
      "default_unit": "USD",
      "default_scale": "billion"
    },
    "scale": "billion",
    "unit": "USD",
    "region": {
      "code": "US",
      "name": "United States",
      "type": "country"
    },
    "points": [
      {
        "period_start": "2025-01-01",
        "period_label": "2025",
        "value": 37,
        "scale": "billion",
        "unit": "USD",
        "value_type": "actual",
        "statistic_id": "stat_ZSV7X05SK78CYKXDAM07NEGQFA",
        "url": "https://statorigin.org/stat/stat_ZSV7X05SK78CYKXDAM07NEGQFA",
        "source_org": "IAB",
        "source": {
          "org": "Interactive Advertising Bureau",
          "org_short_name": "IAB",
          "document_title": "IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)",
          "document_url": "https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html",
          "locator": "Redefining the Market in 2026 section",
          "published_date": "2026-04-16"
        }
      }
    ],
    "available_regions": [
      "US"
    ]
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 1
  }
}