{
  "data": {
    "indicator": {
      "slug": "e-commerce-share-of-total-retail-sales-not-seasonally-adjusted",
      "name": "E-commerce share of total retail sales (not seasonally adjusted)",
      "definition": "Proportion of total unadjusted retail sales accounted for by e-commerce transactions.",
      "unit": "percent",
      "scale": "1",
      "default_unit": "percent",
      "default_scale": "1"
    },
    "scale": "1",
    "unit": "percent",
    "region": {
      "code": "US",
      "name": "United States",
      "type": "country"
    },
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        "source_org": "Census Bureau",
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          "org_short_name": "Census Bureau",
          "document_title": "Quarterly Retail E-Commerce Sales: Not Adjusted Sales Time Series (Table 3)",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 4th quarter 1999",
          "published_date": "2026-08-18"
        }
      },
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        "period_start": "2000-01-01",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 1st quarter 2000",
          "published_date": "2026-08-18"
        }
      },
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        "period_start": "2000-04-01",
        "period_label": "Q2 2000",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 2nd quarter 2000",
          "published_date": "2026-08-18"
        }
      },
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        "period_start": "2000-07-01",
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          "document_url": "https://www.census.gov/retail/mrts/www/data/delimited/tsnadprectbl3.dat",
          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 3rd quarter 2000",
          "published_date": "2026-08-18"
        }
      },
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 4th quarter 2000",
          "published_date": "2026-08-18"
        }
      },
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        "period_start": "2001-01-01",
        "period_label": "Q1 2001",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 1st quarter 2001",
          "published_date": "2026-08-18"
        }
      },
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        "period_start": "2001-04-01",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 2nd quarter 2001",
          "published_date": "2026-08-18"
        }
      },
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 3rd quarter 2001",
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        }
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        "period_start": "2001-10-01",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 3rd quarter 2004",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 4th quarter 2004",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 1st quarter 2005",
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          "locator": "Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 2nd quarter 2005",
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