{
  "data": {
    "indicator": {
      "slug": "e-commerce-share-of-total-retail-sales",
      "name": "E-commerce share of total retail sales",
      "definition": "Percentage share of total retail sales value accounted for by online transactions.",
      "unit": "percent",
      "scale": "1",
      "default_unit": "percent",
      "default_scale": "1"
    },
    "scale": "1",
    "unit": "percent",
    "region": {
      "code": "GB",
      "name": "United Kingdom",
      "type": "country"
    },
    "points": [
      {
        "period_start": "2026-07-01",
        "period_label": "July 2026",
        "value": 28.4,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_70F0PAN6XV02HKNYBEVNZG6WXJ",
        "url": "https://statorigin.org/stat/stat_70F0PAN6XV02HKNYBEVNZG6WXJ",
        "source_org": "ONS",
        "source": {
          "org": "Office for National Statistics",
          "org_short_name": "ONS",
          "document_title": "Retail sales, Great Britain",
          "document_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/august2026",
          "locator": "Online retail values",
          "published_date": null
        }
      },
      {
        "period_start": "2026-08-01",
        "period_label": "August 2026",
        "value": 28.8,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_W718AV52SRYRYGRP6TNCB8DPE2",
        "url": "https://statorigin.org/stat/stat_W718AV52SRYRYGRP6TNCB8DPE2",
        "source_org": "ONS",
        "source": {
          "org": "Office for National Statistics",
          "org_short_name": "ONS",
          "document_title": "Retail sales, Great Britain",
          "document_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/august2026",
          "locator": "Online retail values",
          "published_date": null
        }
      }
    ],
    "available_regions": [
      "GB"
    ]
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 2
  }
}