{
  "data": {
    "indicator": {
      "slug": "halloween-celebration-participation-rate",
      "name": "Halloween celebration participation rate",
      "definition": "Percentage of consumers planning to celebrate Halloween.",
      "unit": "percent",
      "scale": "1",
      "default_unit": "percent",
      "default_scale": "1"
    },
    "scale": "1",
    "unit": "percent",
    "region": {
      "code": "US",
      "name": "United States",
      "type": "country"
    },
    "points": [
      {
        "period_start": "2019-01-01",
        "period_label": "2019",
        "value": 68,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_KY3RXWB39RVKJ82KWXSNZXXM65",
        "url": "https://statorigin.org/stat/stat_KY3RXWB39RVKJ82KWXSNZXXM65",
        "source_org": "NRF",
        "source": {
          "org": "National Retail Federation",
          "org_short_name": "NRF",
          "document_title": "NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion",
          "document_url": "https://nrf.com/media-center/press-releases/nrf-halloween-survey-shows-consumer-spending-expected-to-reach-13-5-billion",
          "locator": "NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion",
          "published_date": null
        }
      },
      {
        "period_start": "2025-01-01",
        "period_label": "2025",
        "value": 73,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_WA84KDZ6QKF88QDDHXZCABXH0E",
        "url": "https://statorigin.org/stat/stat_WA84KDZ6QKF88QDDHXZCABXH0E",
        "source_org": "NRF",
        "source": {
          "org": "National Retail Federation",
          "org_short_name": "NRF",
          "document_title": "NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion",
          "document_url": "https://nrf.com/media-center/press-releases/nrf-halloween-survey-shows-consumer-spending-expected-to-reach-13-5-billion",
          "locator": "NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion",
          "published_date": null
        }
      },
      {
        "period_start": "2026-01-01",
        "period_label": "2026",
        "value": 74,
        "scale": "1",
        "unit": "percent",
        "value_type": "estimate",
        "statistic_id": "stat_GPEEW14XTYXJMEYKN0QWWS3C6M",
        "url": "https://statorigin.org/stat/stat_GPEEW14XTYXJMEYKN0QWWS3C6M",
        "source_org": "NRF",
        "source": {
          "org": "National Retail Federation",
          "org_short_name": "NRF",
          "document_title": "NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion",
          "document_url": "https://nrf.com/media-center/press-releases/nrf-halloween-survey-shows-consumer-spending-expected-to-reach-13-5-billion",
          "locator": "NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion",
          "published_date": null
        }
      }
    ],
    "available_regions": [
      "US"
    ]
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 3
  }
}