{
  "data": {
    "indicator": {
      "slug": "internet-advertising-revenue-growth-annual",
      "name": "Internet advertising revenue growth (annual)",
      "definition": "Year-over-year percentage change in total internet advertising revenue in the United States, reported by the IAB / PwC.",
      "unit": "percent",
      "scale": "1",
      "default_unit": "percent",
      "default_scale": "1"
    },
    "scale": "1",
    "unit": "percent",
    "region": {
      "code": "US",
      "name": "United States",
      "type": "country"
    },
    "points": [
      {
        "period_start": "2024-01-01",
        "period_label": "2024",
        "value": 15,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_RKVXSV1N9NJM6S9BR1C2XD8DBG",
        "url": "https://statorigin.org/stat/stat_RKVXSV1N9NJM6S9BR1C2XD8DBG",
        "source_org": "IAB",
        "source": {
          "org": "Interactive Advertising Bureau",
          "org_short_name": "IAB",
          "document_title": "IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market)",
          "document_url": "https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/",
          "locator": "Main article opening",
          "published_date": "2025-04-17"
        }
      },
      {
        "period_start": "2025-01-01",
        "period_label": "2025",
        "value": 13.9,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_07CX3PXRFANZ5DBJ7CA4916RVN",
        "url": "https://statorigin.org/stat/stat_07CX3PXRFANZ5DBJ7CA4916RVN",
        "source_org": "IAB",
        "source": {
          "org": "Interactive Advertising Bureau",
          "org_short_name": "IAB",
          "document_title": "IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)",
          "document_url": "https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html",
          "locator": "Main text",
          "published_date": "2026-04-16"
        }
      }
    ],
    "available_regions": [
      "US"
    ]
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 2
  }
}