{
  "data": {
    "indicator": {
      "slug": "uk-online-adult-reach-tiktok",
      "name": "UK online adult monthly reach: TikTok",
      "definition": "Proportion of UK online adults visiting TikTok on smartphones, tablets or computers in a month, reported by Ofcom via Ipsos iris.",
      "unit": "percent",
      "scale": "1",
      "default_unit": "percent",
      "default_scale": "1"
    },
    "scale": "1",
    "unit": "percent",
    "region": {
      "code": "GB",
      "name": "United Kingdom",
      "type": "country"
    },
    "points": [
      {
        "period_start": "2022-05-01",
        "period_label": "May 2022",
        "value": 34.7,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_V3DRGSP5TZXBSTNSFM2GYPR388",
        "url": "https://statorigin.org/stat/stat_V3DRGSP5TZXBSTNSFM2GYPR388",
        "source_org": "Ofcom",
        "source": {
          "org": "Office of Communications",
          "org_short_name": "Ofcom",
          "document_title": "Online Nation 2023 Report",
          "document_url": "https://www.ofcom.org.uk/__data/assets/pdf_file/0029/272288/online-nation-2023-report.pdf",
          "locator": "Online sectors / Social media",
          "published_date": "2023-11-28"
        }
      },
      {
        "period_start": "2023-05-01",
        "period_label": "May 2023",
        "value": 44.3,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_4QRS8MT8TG1NMM88XY83TDMM79",
        "url": "https://statorigin.org/stat/stat_4QRS8MT8TG1NMM88XY83TDMM79",
        "source_org": "Ofcom",
        "source": {
          "org": "Office of Communications",
          "org_short_name": "Ofcom",
          "document_title": "Online Nation 2023 Report",
          "document_url": "https://www.ofcom.org.uk/__data/assets/pdf_file/0029/272288/online-nation-2023-report.pdf",
          "locator": "Online sectors / Social media",
          "published_date": "2023-11-28"
        }
      },
      {
        "period_start": "2025-05-01",
        "period_label": "May 2025",
        "value": 56,
        "scale": "1",
        "unit": "percent",
        "value_type": "actual",
        "statistic_id": "stat_6Y9AX19E39SG15TM0WCW0DYAH0",
        "url": "https://statorigin.org/stat/stat_6Y9AX19E39SG15TM0WCW0DYAH0",
        "source_org": "Ofcom",
        "source": {
          "org": "Office of Communications",
          "org_short_name": "Ofcom",
          "document_title": "Online Nation Report 2025",
          "document_url": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf",
          "locator": "1. Overview / Online sectors",
          "published_date": "2025-12-10"
        }
      }
    ],
    "available_regions": [
      "GB"
    ]
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 3
  }
}