{ "data": { "id": "org_nielsen", "slug": "nielsen", "name": "The Nielsen Company", "short_name": "Nielsen", "type": "company", "tier": 2, "homepage": "https://www.nielsen.com", "country_code": "US", "reliability_note": "Global audience measurement, data, and analytics company providing television and streaming audience ratings (The Gauge).", "url": "https://statorigin.org/sources/nielsen", "documents": [ { "title": "Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen", "url": "https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/", "doc_type": "press_release", "published_date": "2025-12-16", "accessed_at": "2026-09-30", "license": "see-source", "url_status": "ok", "statistic_count": 7 } ], "statistics": [ { "id": "stat_N1EL5ENG252BCSTNOV25US002", "url": "https://statorigin.org/stat/stat_N1EL5ENG252BCSTNOV25US002", "indicator": { "slug": "us-tv-viewing-share-broadcast", "name": "US TV viewing share: Broadcast", "definition": "Share of total US television watch-time accounted for by broadcast television, according to Nielsen The Gauge." }, "industry": [ { "slug": "broadcasting", "name": "Programming and broadcasting activities", "isic": "J60", "is_primary": true } ], "region": { "code": "US", "name": "United States", "type": "country" }, "period": { "start": "2025-10-27", "end": "2025-11-30", "type": "range" }, "value": 23.2, "value_text": "23.2%", "unit": "percent", "currency": null, "scale": "1", "value_type": "actual", "source": { "org": "The Nielsen Company", "org_short_name": "Nielsen", "org_url": "https://www.nielsen.com", "org_tier": 2, "document_title": "Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen", "document_url": "https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/", "document_type": "press_release", "locator": "Section: Broadcast momentum", "quote": "Broadcast extended its momentum in November, with viewership increasing 7% versus October to capture 23.2% of TV and outpace cable for a third consecutive month.", "evidence_type": "quote", "dataset_query": null, "dataset_evidence": null, "published_date": "2025-12-16", "accessed_at": "2026-09-30", "license": "see-source", "url_status": "ok", "self_reported": false }, "verification": "verified", "verified_by": "gemini:evidence-check-v1:2026-09-30", "verified_at": "2026-09-30T00:00:00.000Z", "confidence": 0.95, "is_secondhand": false, "supersedes": null, "superseded_by": null, "is_current": true, "citation": { "apa": "The Nielsen Company. (2025). Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen. Retrieved September 30, 2026, from https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Via StatOrigin, https://statorigin.org/stat/stat_N1EL5ENG252BCSTNOV25US002", "bibtex": "@misc{nielsen2025viewing5us002,\n author = {{The Nielsen Company}},\n title = {Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen},\n year = {2025},\n howpublished = {StatOrigin, https://statorigin.org},\n url = {https://statorigin.org/stat/stat_N1EL5ENG252BCSTNOV25US002},\n note = {Original source: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Accessed September 30, 2026.}\n}" }, "updated_at": "2026-09-29T17:29:15.016Z" }, { "id": "stat_N1EL5ENG253CABLNOV25US003", "url": "https://statorigin.org/stat/stat_N1EL5ENG253CABLNOV25US003", "indicator": { "slug": "us-tv-viewing-share-cable", "name": "US TV viewing share: Cable", "definition": "Share of total US television watch-time accounted for by cable television, according to Nielsen The Gauge." }, "industry": [ { "slug": "broadcasting", "name": "Programming and broadcasting activities", "isic": "J60", "is_primary": true } ], "region": { "code": "US", "name": "United States", "type": "country" }, "period": { "start": "2025-10-27", "end": "2025-11-30", "type": "range" }, "value": 20.5, "value_text": "20.5%", "unit": "percent", "currency": null, "scale": "1", "value_type": "actual", "source": { "org": "The Nielsen Company", "org_short_name": "Nielsen", "org_url": "https://www.nielsen.com", "org_tier": 2, "document_title": "Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen", "document_url": "https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/", "document_type": "press_release", "locator": "Section: Cable usage", "quote": "Meanwhile, cable usage dipped 3% to a 20.5% share, exhibiting its lowest monthly total to date.", "evidence_type": "quote", "dataset_query": null, "dataset_evidence": null, "published_date": "2025-12-16", "accessed_at": "2026-09-30", "license": "see-source", "url_status": "ok", "self_reported": false }, "verification": "verified", "verified_by": "gemini:evidence-check-v1:2026-09-30", "verified_at": "2026-09-30T00:00:00.000Z", "confidence": 0.95, "is_secondhand": false, "supersedes": null, "superseded_by": null, "is_current": true, "citation": { "apa": "The Nielsen Company. (2025). Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen. Retrieved September 30, 2026, from https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Via StatOrigin, https://statorigin.org/stat/stat_N1EL5ENG253CABLNOV25US003", "bibtex": "@misc{nielsen2025viewing5us003,\n author = {{The Nielsen Company}},\n title = {Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen},\n year = {2025},\n howpublished = {StatOrigin, https://statorigin.org},\n url = {https://statorigin.org/stat/stat_N1EL5ENG253CABLNOV25US003},\n note = {Original source: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Accessed September 30, 2026.}\n}" }, "updated_at": "2026-09-29T17:29:15.016Z" }, { "id": "stat_N1EL5ENG254NFLXNOV25US004", "url": "https://statorigin.org/stat/stat_N1EL5ENG254NFLXNOV25US004", "indicator": { "slug": "us-tv-viewing-share-netflix", "name": "US TV viewing share: Netflix", "definition": "Share of total US television watch-time accounted for by Netflix, according to Nielsen The Gauge." }, "industry": [ { "slug": "film-and-video", "name": "Motion picture, video and television programme production, sound recording and music publishing activities", "isic": "J59", "is_primary": true } ], "region": { "code": "US", "name": "United States", "type": "country" }, "period": { "start": "2025-10-27", "end": "2025-11-30", "type": "range" }, "value": 8.3, "value_text": "8.3%", "unit": "percent", "currency": null, "scale": "1", "value_type": "actual", "source": { "org": "The Nielsen Company", "org_short_name": "Nielsen", "org_url": "https://www.nielsen.com", "org_tier": 2, "document_title": "Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen", "document_url": "https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/", "document_type": "press_release", "locator": "Section: Streaming usage overview", "quote": "Most impactful to the overall November streaming landscape, however, was Netflix’s Stranger Things, whose nearly 12 billion viewing minutes propelled Netflix to a 10% monthly increase, adding 0.3 share points to finish with 8.3% of total TV.", "evidence_type": "quote", "dataset_query": null, "dataset_evidence": null, "published_date": "2025-12-16", "accessed_at": "2026-09-30", "license": "see-source", "url_status": "ok", "self_reported": false }, "verification": "verified", "verified_by": "gemini:evidence-check-v1:2026-09-30", "verified_at": "2026-09-30T00:00:00.000Z", "confidence": 0.95, "is_secondhand": false, "supersedes": null, "superseded_by": null, "is_current": true, "citation": { "apa": "The Nielsen Company. (2025). Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen. Retrieved September 30, 2026, from https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Via StatOrigin, https://statorigin.org/stat/stat_N1EL5ENG254NFLXNOV25US004", "bibtex": "@misc{nielsen2025viewing5us004,\n author = {{The Nielsen Company}},\n title = {Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen},\n year = {2025},\n howpublished = {StatOrigin, https://statorigin.org},\n url = {https://statorigin.org/stat/stat_N1EL5ENG254NFLXNOV25US004},\n note = {Original source: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Accessed September 30, 2026.}\n}" }, "updated_at": "2026-09-29T17:29:15.016Z" }, { "id": "stat_N1EL5ENG256PARTNOV25US006", "url": "https://statorigin.org/stat/stat_N1EL5ENG256PARTNOV25US006", "indicator": { "slug": "us-tv-viewing-share-paramount-streaming", "name": "US TV viewing share: Paramount Streaming", "definition": "Share of total US television watch-time accounted for by Paramount Streaming, according to Nielsen The Gauge." }, "industry": [ { "slug": "film-and-video", "name": "Motion picture, video and television programme production, sound recording and music publishing activities", "isic": "J59", "is_primary": true } ], "region": { "code": "US", "name": "United States", "type": "country" }, "period": { "start": "2025-10-27", "end": "2025-11-30", "type": "range" }, "value": 2.3, "value_text": "2.3%", "unit": "percent", "currency": null, "scale": "1", "value_type": "actual", "source": { "org": "The Nielsen Company", "org_short_name": "Nielsen", "org_url": "https://www.nielsen.com", "org_tier": 2, "document_title": "Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen", "document_url": "https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/", "document_type": "press_release", "locator": "Section: Streaming platforms", "quote": "These gains lifted the combined Paramount Streaming portfolio to a 2.3% share of television (+0.2 pts.).", "evidence_type": "quote", "dataset_query": null, "dataset_evidence": null, "published_date": "2025-12-16", "accessed_at": "2026-09-30", "license": "see-source", "url_status": "ok", "self_reported": false }, "verification": "verified", "verified_by": "gemini:evidence-check-v1:2026-09-30", "verified_at": "2026-09-30T00:00:00.000Z", "confidence": 0.95, "is_secondhand": false, "supersedes": null, "superseded_by": null, "is_current": true, "citation": { "apa": "The Nielsen Company. (2025). Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen. Retrieved September 30, 2026, from https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Via StatOrigin, https://statorigin.org/stat/stat_N1EL5ENG256PARTNOV25US006", "bibtex": "@misc{nielsen2025viewing5us006,\n author = {{The Nielsen Company}},\n title = {Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen},\n year = {2025},\n howpublished = {StatOrigin, https://statorigin.org},\n url = {https://statorigin.org/stat/stat_N1EL5ENG256PARTNOV25US006},\n note = {Original source: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Accessed September 30, 2026.}\n}" }, "updated_at": "2026-09-29T17:29:15.016Z" }, { "id": "stat_N1EL5ENG257PCOKNOV25US007", "url": "https://statorigin.org/stat/stat_N1EL5ENG257PCOKNOV25US007", "indicator": { "slug": "us-tv-viewing-share-peacock", "name": "US TV viewing share: Peacock", "definition": "Share of total US television watch-time accounted for by Peacock, according to Nielsen The Gauge." }, "industry": [ { "slug": "film-and-video", "name": "Motion picture, video and television programme production, sound recording and music publishing activities", "isic": "J59", "is_primary": true } ], "region": { "code": "US", "name": "United States", "type": "country" }, "period": { "start": "2025-10-27", "end": "2025-11-30", "type": "range" }, "value": 1.9, "value_text": "1.9%", "unit": "percent", "currency": null, "scale": "1", "value_type": "actual", "source": { "org": "The Nielsen Company", "org_short_name": "Nielsen", "org_url": "https://www.nielsen.com", "org_tier": 2, "document_title": "Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen", "document_url": "https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/", "document_type": "press_release", "locator": "Section: Streaming platforms", "quote": "The overall impact lifted Peacock to a non-Olympic record 1.9% share of television (+0.3 pts.).", "evidence_type": "quote", "dataset_query": null, "dataset_evidence": null, "published_date": "2025-12-16", "accessed_at": "2026-09-30", "license": "see-source", "url_status": "ok", "self_reported": false }, "verification": "verified", "verified_by": "gemini:evidence-check-v1:2026-09-30", "verified_at": "2026-09-30T00:00:00.000Z", "confidence": 0.95, "is_secondhand": false, "supersedes": null, "superseded_by": null, "is_current": true, "citation": { "apa": "The Nielsen Company. (2025). Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen. Retrieved September 30, 2026, from https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Via StatOrigin, https://statorigin.org/stat/stat_N1EL5ENG257PCOKNOV25US007", "bibtex": "@misc{nielsen2025viewing5us007,\n author = {{The Nielsen Company}},\n title = {Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen},\n year = {2025},\n howpublished = {StatOrigin, https://statorigin.org},\n url = {https://statorigin.org/stat/stat_N1EL5ENG257PCOKNOV25US007},\n note = {Original source: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Accessed September 30, 2026.}\n}" }, "updated_at": "2026-09-29T17:29:15.016Z" }, { "id": "stat_N1EL5ENG251STRMNOV25US001", "url": "https://statorigin.org/stat/stat_N1EL5ENG251STRMNOV25US001", "indicator": { "slug": "us-tv-viewing-share-streaming", "name": "US TV viewing share: Streaming", "definition": "Share of total US television watch-time accounted for by streaming platforms, according to Nielsen The Gauge." }, "industry": [ { "slug": "film-and-video", "name": "Motion picture, video and television programme production, sound recording and music publishing activities", "isic": "J59", "is_primary": true } ], "region": { "code": "US", "name": "United States", "type": "country" }, "period": { "start": "2025-10-27", "end": "2025-11-30", "type": "range" }, "value": 46.7, "value_text": "46.7%", "unit": "percent", "currency": null, "scale": "1", "value_type": "actual", "source": { "org": "The Nielsen Company", "org_short_name": "Nielsen", "org_url": "https://www.nielsen.com", "org_tier": 2, "document_title": "Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen", "document_url": "https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/", "document_type": "press_release", "locator": "Section: Streaming usage overview", "quote": "Overall, streaming usage grew 8% in November and captured 46.7% of total TV watch-time.", "evidence_type": "quote", "dataset_query": null, "dataset_evidence": null, "published_date": "2025-12-16", "accessed_at": "2026-09-30", "license": "see-source", "url_status": "ok", "self_reported": false }, "verification": "verified", "verified_by": "gemini:evidence-check-v1:2026-09-30", "verified_at": "2026-09-30T00:00:00.000Z", "confidence": 0.95, "is_secondhand": false, "supersedes": null, "superseded_by": null, "is_current": true, "citation": { "apa": "The Nielsen Company. (2025). Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen. Retrieved September 30, 2026, from https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Via StatOrigin, https://statorigin.org/stat/stat_N1EL5ENG251STRMNOV25US001", "bibtex": "@misc{nielsen2025viewing5us001,\n author = {{The Nielsen Company}},\n title = {Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen},\n year = {2025},\n howpublished = {StatOrigin, https://statorigin.org},\n url = {https://statorigin.org/stat/stat_N1EL5ENG251STRMNOV25US001},\n note = {Original source: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Accessed September 30, 2026.}\n}" }, "updated_at": "2026-09-29T17:29:15.016Z" }, { "id": "stat_N1EL5ENG255ROKUNOV25US005", "url": "https://statorigin.org/stat/stat_N1EL5ENG255ROKUNOV25US005", "indicator": { "slug": "us-tv-viewing-share-the-roku-channel", "name": "US TV viewing share: The Roku Channel", "definition": "Share of total US television watch-time accounted for by The Roku Channel, according to Nielsen The Gauge." }, "industry": [ { "slug": "film-and-video", "name": "Motion picture, video and television programme production, sound recording and music publishing activities", "isic": "J59", "is_primary": true } ], "region": { "code": "US", "name": "United States", "type": "country" }, "period": { "start": "2025-10-27", "end": "2025-11-30", "type": "range" }, "value": 2.9, "value_text": "2.9%", "unit": "percent", "currency": null, "scale": "1", "value_type": "actual", "source": { "org": "The Nielsen Company", "org_short_name": "Nielsen", "org_url": "https://www.nielsen.com", "org_tier": 2, "document_title": "Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen", "document_url": "https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/", "document_type": "press_release", "locator": "Section: Streaming usage overview", "quote": "The gains lifted the platform to a record 2.9% share of television.", "evidence_type": "quote", "dataset_query": null, "dataset_evidence": null, "published_date": "2025-12-16", "accessed_at": "2026-09-30", "license": "see-source", "url_status": "ok", "self_reported": false }, "verification": "verified", "verified_by": "gemini:evidence-check-v1:2026-09-30", "verified_at": "2026-09-30T00:00:00.000Z", "confidence": 0.95, "is_secondhand": false, "supersedes": null, "superseded_by": null, "is_current": true, "citation": { "apa": "The Nielsen Company. (2025). Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen. Retrieved September 30, 2026, from https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Via StatOrigin, https://statorigin.org/stat/stat_N1EL5ENG255ROKUNOV25US005", "bibtex": "@misc{nielsen2025viewing5us005,\n author = {{The Nielsen Company}},\n title = {Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen’s The Gauge™ | Nielsen},\n year = {2025},\n howpublished = {StatOrigin, https://statorigin.org},\n url = {https://statorigin.org/stat/stat_N1EL5ENG255ROKUNOV25US005},\n note = {Original source: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/. Accessed September 30, 2026.}\n}" }, "updated_at": "2026-09-29T17:29:15.016Z" } ] }, "meta": { "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.", "license": "https://creativecommons.org/licenses/by/4.0/", "docs": "https://statorigin.org/docs/api", "total": 7, "note": "Statistics are capped at 100 per request. Use /statistics?source_org=nielsen with a cursor to page through everything." } }