{
  "data": {
    "id": "stat_6BRM02PY0SCF2AMJZQKMKTPZJ1",
    "url": "https://statorigin.org/stat/stat_6BRM02PY0SCF2AMJZQKMKTPZJ1",
    "indicator": {
      "slug": "podcast-advertising-share-of-total-digital-ad-revenue-annual",
      "name": "Podcast advertising share of total digital ad revenue (annual)",
      "definition": "Percentage share of total United States internet advertising revenue accounted for by podcast advertising, reported by the IAB / PwC."
    },
    "industry": [
      {
        "slug": "advertising",
        "name": "Advertising and market research",
        "isic": "M73",
        "is_primary": true
      }
    ],
    "region": {
      "code": "US",
      "name": "United States",
      "type": "country"
    },
    "period": {
      "start": "2025-01-01",
      "end": "2025-12-31",
      "type": "year"
    },
    "value": 1,
    "value_text": "1%",
    "unit": "percent",
    "currency": null,
    "scale": "1",
    "value_type": "actual",
    "source": {
      "org": "Interactive Advertising Bureau",
      "org_short_name": "IAB",
      "org_url": "https://www.iab.com",
      "org_tier": 2,
      "document_title": "IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)",
      "document_url": "https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html",
      "document_type": "press_release",
      "locator": "Growth by Advertising Category table",
      "quote": "Search\n$114.2B\n11 %\n38.8 %\nPodcast\n$2.9B\n17.6 %\n1 %",
      "evidence_type": "quote",
      "dataset_query": null,
      "dataset_evidence": null,
      "published_date": "2026-04-16",
      "accessed_at": "2026-09-30",
      "license": "see-source",
      "url_status": "ok",
      "self_reported": false
    },
    "verification": "verified",
    "verified_by": "gemini:evidence-check-v1:2026-09-30",
    "verified_at": "2026-09-30T00:00:00.000Z",
    "confidence": 0.95,
    "is_secondhand": false,
    "supersedes": null,
    "superseded_by": null,
    "is_current": true,
    "citation": {
      "apa": "Interactive Advertising Bureau. (2026). IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market). Retrieved September 30, 2026, from https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Via StatOrigin, https://statorigin.org/stat/stat_6BRM02PY0SCF2AMJZQKMKTPZJ1",
      "bibtex": "@misc{iab2026podcastktpzj1,\n  author       = {{Interactive Advertising Bureau}},\n  title        = {IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)},\n  year         = {2026},\n  howpublished = {StatOrigin, https://statorigin.org},\n  url          = {https://statorigin.org/stat/stat_6BRM02PY0SCF2AMJZQKMKTPZJ1},\n  note         = {Original source: https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Accessed September 30, 2026.}\n}"
    },
    "updated_at": "2026-09-29T23:45:17.009Z",
    "contested_by": [],
    "related": []
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 1
  }
}