{
  "data": {
    "id": "stat_F1CKNHHJX1C1EJESW50GKNESVJ",
    "url": "https://statorigin.org/stat/stat_F1CKNHHJX1C1EJESW50GKNESVJ",
    "indicator": {
      "slug": "uk-online-adult-reach-facebook",
      "name": "UK online adult monthly reach: Facebook (including Messenger)",
      "definition": "Proportion of UK online adults visiting Facebook (including Messenger) on smartphones, tablets or computers in a month, reported by Ofcom via Ipsos iris."
    },
    "industry": [
      {
        "slug": "telecommunications",
        "name": "Telecommunications",
        "isic": "J61",
        "is_primary": true
      }
    ],
    "region": {
      "code": "GB",
      "name": "United Kingdom",
      "type": "country"
    },
    "period": {
      "start": "2023-05-01",
      "end": "2023-05-31",
      "type": "month"
    },
    "value": 90.7,
    "value_text": "90.7%",
    "unit": "percent",
    "currency": null,
    "scale": "1",
    "value_type": "actual",
    "source": {
      "org": "Office of Communications",
      "org_short_name": "Ofcom",
      "org_url": "https://www.ofcom.org.uk",
      "org_tier": 1,
      "document_title": "Online Nation 2023 Report",
      "document_url": "https://www.ofcom.org.uk/__data/assets/pdf_file/0029/272288/online-nation-2023-report.pdf",
      "document_type": "report",
      "locator": "Overview / Social media",
      "quote": "Facebook (including Messenger) had been the highest-reaching social media service, reaching 93.8% of UK online adults in May 2022, but in May 2023 it had 1.4 million fewer adult visitors, maintaining a high overall UK online adult reach (90.7%) but dropping to second place.",
      "evidence_type": "quote",
      "dataset_query": null,
      "dataset_evidence": null,
      "published_date": "2023-11-28",
      "accessed_at": "2026-09-30",
      "license": "Open Government Licence v3.0",
      "url_status": "ok",
      "self_reported": false
    },
    "verification": "verified",
    "verified_by": "agent:gemini-3.8-flash:issue-40",
    "verified_at": "2026-09-30T16:08:52.402Z",
    "confidence": 0.9,
    "is_secondhand": false,
    "supersedes": null,
    "superseded_by": null,
    "is_current": true,
    "citation": {
      "apa": "Office of Communications. (2023). Online Nation 2023 Report. Retrieved September 30, 2026, from https://www.ofcom.org.uk/__data/assets/pdf_file/0029/272288/online-nation-2023-report.pdf. Via StatOrigin, https://statorigin.org/stat/stat_F1CKNHHJX1C1EJESW50GKNESVJ",
      "bibtex": "@misc{ofcom2023onlineknesvj,\n  author       = {{Office of Communications}},\n  title        = {Online Nation 2023 Report},\n  year         = {2023},\n  howpublished = {StatOrigin, https://statorigin.org},\n  url          = {https://statorigin.org/stat/stat_F1CKNHHJX1C1EJESW50GKNESVJ},\n  note         = {Original source: https://www.ofcom.org.uk/\\_\\_data/assets/pdf\\_file/0029/272288/online-nation-2023-report.pdf. Accessed September 30, 2026.}\n}"
    },
    "updated_at": "2026-10-01T15:13:48.526Z",
    "contested_by": [],
    "related": []
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 1
  }
}