{
  "data": {
    "id": "stat_RKVXSV1N9NJM6S9BR1C2XD8DBG",
    "url": "https://statorigin.org/stat/stat_RKVXSV1N9NJM6S9BR1C2XD8DBG",
    "indicator": {
      "slug": "internet-advertising-revenue-growth-annual",
      "name": "Internet advertising revenue growth (annual)",
      "definition": "Year-over-year percentage change in total internet advertising revenue in the United States, reported by the IAB / PwC."
    },
    "industry": [
      {
        "slug": "advertising",
        "name": "Advertising and market research",
        "isic": "M73",
        "is_primary": true
      }
    ],
    "region": {
      "code": "US",
      "name": "United States",
      "type": "country"
    },
    "period": {
      "start": "2024-01-01",
      "end": "2024-12-31",
      "type": "year"
    },
    "value": 15,
    "value_text": "15%",
    "unit": "percent",
    "currency": null,
    "scale": "1",
    "value_type": "actual",
    "source": {
      "org": "Interactive Advertising Bureau",
      "org_short_name": "IAB",
      "org_url": "https://www.iab.com",
      "org_tier": 2,
      "document_title": "IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market)",
      "document_url": "https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/",
      "document_type": "press_release",
      "locator": "Main article opening",
      "quote": "The digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors.",
      "evidence_type": "quote",
      "dataset_query": null,
      "dataset_evidence": null,
      "published_date": "2025-04-17",
      "accessed_at": "2026-09-30",
      "license": "see-source",
      "url_status": "ok",
      "self_reported": false
    },
    "verification": "verified",
    "verified_by": "gemini:evidence-check-v1:2026-09-30",
    "verified_at": "2026-09-30T00:00:00.000Z",
    "confidence": 0.95,
    "is_secondhand": false,
    "supersedes": null,
    "superseded_by": null,
    "is_current": true,
    "citation": {
      "apa": "Interactive Advertising Bureau. (2025). IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market). Retrieved September 30, 2026, from https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/. Via StatOrigin, https://statorigin.org/stat/stat_RKVXSV1N9NJM6S9BR1C2XD8DBG",
      "bibtex": "@misc{iab2025internetxd8dbg,\n  author       = {{Interactive Advertising Bureau}},\n  title        = {IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market)},\n  year         = {2025},\n  howpublished = {StatOrigin, https://statorigin.org},\n  url          = {https://statorigin.org/stat/stat_RKVXSV1N9NJM6S9BR1C2XD8DBG},\n  note         = {Original source: https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/. Accessed September 30, 2026.}\n}"
    },
    "updated_at": "2026-09-29T23:45:17.009Z",
    "contested_by": [],
    "related": []
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 1
  }
}