{
  "data": {
    "id": "stat_YEYSFG5YYK9CCXM0GDW2CZA3SR",
    "url": "https://statorigin.org/stat/stat_YEYSFG5YYK9CCXM0GDW2CZA3SR",
    "indicator": {
      "slug": "uk-online-adult-reach-facebook",
      "name": "UK online adult monthly reach: Facebook (including Messenger)",
      "definition": "Proportion of UK online adults visiting Facebook (including Messenger) on smartphones, tablets or computers in a month, reported by Ofcom via Ipsos iris."
    },
    "industry": [
      {
        "slug": "telecommunications",
        "name": "Telecommunications",
        "isic": "J61",
        "is_primary": true
      }
    ],
    "region": {
      "code": "GB",
      "name": "United Kingdom",
      "type": "country"
    },
    "period": {
      "start": "2024-05-01",
      "end": "2024-05-31",
      "type": "month"
    },
    "value": 91,
    "value_text": "91%",
    "unit": "percent",
    "currency": null,
    "scale": "1",
    "value_type": "actual",
    "source": {
      "org": "Office of Communications",
      "org_short_name": "Ofcom",
      "org_url": "https://www.ofcom.org.uk",
      "org_tier": 1,
      "document_title": "Online Nation 2024 Report",
      "document_url": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2024/online-nation-2024-report.pdf",
      "document_type": "report",
      "locator": "Overview / Time spent online",
      "quote": "Although Facebook and Messenger was Meta’s highest-reaching service among adults (at 91%), there is a notable difference in the time spent on it by adult age groups.",
      "evidence_type": "quote",
      "dataset_query": null,
      "dataset_evidence": null,
      "published_date": "2024-11-28",
      "accessed_at": "2026-09-30",
      "license": "Open Government Licence v3.0",
      "url_status": "ok",
      "self_reported": false
    },
    "verification": "verified",
    "verified_by": "agent:gemini-3.8-flash:issue-40",
    "verified_at": "2026-09-30T16:08:52.402Z",
    "confidence": 0.9,
    "is_secondhand": false,
    "supersedes": null,
    "superseded_by": null,
    "is_current": true,
    "citation": {
      "apa": "Office of Communications. (2024). Online Nation 2024 Report. Retrieved September 30, 2026, from https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2024/online-nation-2024-report.pdf. Via StatOrigin, https://statorigin.org/stat/stat_YEYSFG5YYK9CCXM0GDW2CZA3SR",
      "bibtex": "@misc{ofcom2024onlinecza3sr,\n  author       = {{Office of Communications}},\n  title        = {Online Nation 2024 Report},\n  year         = {2024},\n  howpublished = {StatOrigin, https://statorigin.org},\n  url          = {https://statorigin.org/stat/stat_YEYSFG5YYK9CCXM0GDW2CZA3SR},\n  note         = {Original source: https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2024/online-nation-2024-report.pdf. Accessed September 30, 2026.}\n}"
    },
    "updated_at": "2026-10-01T15:13:48.526Z",
    "contested_by": [],
    "related": []
  },
  "meta": {
    "attribution": "Data from StatOrigin (https://statorigin.org), CC BY 4.0. Attribution required.",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "docs": "https://statorigin.org/docs/api",
    "total": 1
  }
}