International tourist arrivals growth rate

The largest increases in arrivals during the first months of 2026 were recorded by Greece (+38%), Italy (+21%) and Malta (+16%), supported by strong connectivity and efforts to spread demand beyond peak seasons and traditional hotspots.

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Published under CC BY 4.0. Attribute the original publisher; the citations below do that for you and link to this permanent record.

APA

European Travel Commission. (2026). European tourism holds firm despite rising uncertainty and changing traveller priorities. Retrieved September 15, 2026, from https://etc-corporate.org/news/european-tourism-holds-firm-despite-rising-uncertainty-and-changing-traveller-priorities/. Via StatOrigin, https://statorigin.org/stat/stat_01M2KJ7XCEPZEQBHAM2KGV0KA5

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MLA

European Travel Commission. "European tourism holds firm despite rising uncertainty and changing traveller priorities." 2026, https://etc-corporate.org/news/european-tourism-holds-firm-despite-rising-uncertainty-and-changing-traveller-priorities/. Accessed 15 Sept. 2026 via StatOrigin, https://statorigin.org/stat/stat_01M2KJ7XCEPZEQBHAM2KGV0KA5.

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Chicago

European Travel Commission. "European tourism holds firm despite rising uncertainty and changing traveller priorities." 2026. https://etc-corporate.org/news/european-tourism-holds-firm-despite-rising-uncertainty-and-changing-traveller-priorities/. Accessed September 15, 2026. Cited from StatOrigin, https://statorigin.org/stat/stat_01M2KJ7XCEPZEQBHAM2KGV0KA5.

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BibTeX

@misc{etc2026internationalgv0ka5, author = {{European Travel Commission}}, title = {European tourism holds firm despite rising uncertainty and changing traveller priorities}, year = {2026}, howpublished = {StatOrigin, https://statorigin.org}, url = {https://statorigin.org/stat/stat_01M2KJ7XCEPZEQBHAM2KGV0KA5}, note = {Original source: https://etc-corporate.org/news/european-tourism-holds-firm-despite-rising-uncertainty-and-changing-traveller-priorities/. Accessed September 15, 2026.} }

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Record last modified 15 September 2026. Value type: actual. Update cadence: quarterly. This page is permanently addressable at statorigin.org/stat/stat_01M2KJ7XCEPZEQBHAM2KGV0KA5.