Generative AI tools weekly usage across six markets vs YouTube advertising revenue

In 2025, generative AI tools weekly usage across six markets worldwide was 34%; youTube advertising revenue was 40,367 million USD.

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Global, annual figures, spaced by time from 2024 to 2025 . Different units, drawn on separate scales and clipped to the years both series publish; earlier history stays on each indicator’s own page. Read the values, not the heights.

Generative AI tools weekly usage across six markets

Unit: % · 2 observations

Line chart
Generative AI tools weekly usage across six marketsGenerative AI tools weekly usage across six markets. 2 observations from 2024 to 2025, ranging from 18% to 34%. Latest value 34% (2025). % 0 10 20 30 40 2024 2025 18% 34%
Generative AI tools weekly usage across six marketsGenerative AI tools weekly usage across six markets. 2 observations from 2024 to 2025, ranging from 18% to 34%. Latest value 34% (2025). % 0 10 20 30 40 2024 2025 18% 34%
Generative AI tools weekly usage across six marketsGenerative AI tools weekly usage across six markets. 2 observations from 2024 to 2025, ranging from 18% to 34%. Latest value 34% (2025). % 0 10 20 30 40 2024 2025 18% 34%
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Generative AI tools weekly usage across six markets
Period Type Value
2024 Actual 18%
2025 Actual 34%
Source: Reuters Institute · CC BY 4.0 · Full series

YouTube advertising revenue

Unit: million USD · 2 observations

Line chart
YouTube advertising revenueYouTube advertising revenue. 2 observations from 2024 to 2025, ranging from 36,147 million USD to 40,367 million USD. Latest value 40,367 million USD (2025). million USD 0 10,000 20,000 30,000 40,000 50,000 2024 2025 36,147 40,367
YouTube advertising revenueYouTube advertising revenue. 2 observations from 2024 to 2025, ranging from 36,147 million USD to 40,367 million USD. Latest value 40,367 million USD (2025). million USD 0 10,000 20,000 30,000 40,000 50,000 2024 2025 36,147 40,367
YouTube advertising revenueYouTube advertising revenue. 2 observations from 2024 to 2025, ranging from 36,147 million USD to 40,367 million USD. Latest value 40,367 million USD (2025). million USD 0 10,000 20,000 30,000 40,000 50,000 2024 2025 36,147 40,367
View the underlying data
YouTube advertising revenue
Period Type Value
2024 Actual 36,147 million USD
2025 Actual 40,367 million USD
Source: Alphabet · CC BY 4.0 · Full series

Shared periods

Side by side

2 periods are published for both series as annual figures on the same basis. Comparing anything else would mean comparing different periods.

Period Generative AI tools weekly usage across six markets YouTube advertising revenue
2024 18% Reuters Institute 36,147 million USD Alphabet
2025 34% Reuters Institute 40,367 million USD Alphabet

Provenance

Where these numbers come from

Generative AI tools weekly usage across six markets

Percentage of respondents who report using generative artificial intelligence tools weekly across six surveyed markets (Generative AI and news report).

2 observations charted in Global · source organisations: Reuters Institute

YouTube advertising revenue

Total advertising revenue generated on YouTube properties, as disclosed in Alphabet Inc. quarterly financial statements (Form 10-Q) and earnings reports.

2 observations charted in Global (of 3 annual records) · source organisations: Alphabet

Data published under CC BY 4.0. Series A as JSON · Series B as JSON

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