Halloween retail spending vs Retail e-commerce sales (quarterly, not seasonally adjusted) in United States

Halloween retail spending (annual) and Retail e-commerce sales (quarterly, not seasonally adjusted) (quarterly) in United States. They are published at different intervals, so each is drawn on its own rather than matched period by period.

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The series

Over time

United States. Halloween retail spending is published as annual figures and retail e-commerce sales (quarterly, not seasonally adjusted) as quarterly ones, so they are drawn on separate charts, clipped to 2025–2026, and no period is matched between them. Read each on its own.

Halloween retail spending

Unit: billion USD · 2 observations

Line chart

Forecast: dashed line, hollow markers, shaded band

Halloween retail spendingHalloween retail spending. 2 observations from 2025 to 2026, ranging from 13.1 billion USD to 13.5 billion USD, of which 1 are forecasts. Latest value 13.5 billion USD (2026). billion USD 0 3 6 9 12 15 2025 2026 FORECAST 13.1 13.5
Halloween retail spendingHalloween retail spending. 2 observations from 2025 to 2026, ranging from 13.1 billion USD to 13.5 billion USD, of which 1 are forecasts. Latest value 13.5 billion USD (2026). billion USD 0 5 10 15 2025 2026 FORECAST 13.1 13.5
Halloween retail spendingHalloween retail spending. 2 observations from 2025 to 2026, ranging from 13.1 billion USD to 13.5 billion USD, of which 1 are forecasts. Latest value 13.5 billion USD (2026). billion USD 0 5 10 15 2025 2026 FORECAST 13.1 13.5
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Halloween retail spending
Period Type Value
2025 Actual 13.1 billion USD
2026 Forecast 13.5 billion USD
Source: NRF · CC BY 4.0 · Full series

Retail e-commerce sales (quarterly, not seasonally adjusted)

Unit: million USD · 6 observations

Line chart

Estimates are listed as such in the table below

Retail e-commerce sales (quarterly, not seasonally adjusted)Retail e-commerce sales (quarterly, not seasonally adjusted). 6 observations from Q1 2025 to Q2 2026, ranging from 275,715 million USD to 365,160 million USD. Latest value 329,500 million USD (Q2 2026). million USD 0 100,000 200,000 300,000 400,000 Mar 2025 May 2025 Jul 2025 Sep 2025 Nov 2025 Mar 2026 2025 2026 275,715 329,500
Retail e-commerce sales (quarterly, not seasonally adjusted)Retail e-commerce sales (quarterly, not seasonally adjusted). 6 observations from Q1 2025 to Q2 2026, ranging from 275,715 million USD to 365,160 million USD. Latest value 329,500 million USD (Q2 2026). million USD 0 100,000 200,000 300,000 400,000 Mar 2025 May 2025 Jul 2025 Sep 2025 Nov 2025 Mar 2026 2025 2026 275,715 329,500
Retail e-commerce sales (quarterly, not seasonally adjusted)Retail e-commerce sales (quarterly, not seasonally adjusted). 6 observations from Q1 2025 to Q2 2026, ranging from 275,715 million USD to 365,160 million USD. Latest value 329,500 million USD (Q2 2026). million USD 0 100,000 200,000 300,000 400,000 Mar 2025 Jul 2025 2026 275,715 329,500
View the underlying data
Retail e-commerce sales (quarterly, not seasonally adjusted)
Period Type Value
Q1 2025 Estimate 275,715 million USD
Q2 2025 Estimate 293,140 million USD
Q3 2025 Estimate 299,717 million USD
Q4 2025 Estimate 365,160 million USD
Q1 2026 Estimate 301,242 million USD
Q2 2026 Estimate 329,500 million USD
Source: Census Bureau · CC BY 4.0 · Full series

Shared periods

Side by side

No period lines up: halloween retail spending is annual and retail e-commerce sales (quarterly, not seasonally adjusted) is quarterly. A month and a year are not the same measurement window, so no row pairs them.

Provenance

Where these numbers come from

Halloween retail spending

Total consumer spending on Halloween-related merchandise.

2 observations charted in United States · source organisations: NRF

Retail e-commerce sales (quarterly, not seasonally adjusted)

Total quarterly sales of goods and services transacted online, without seasonal adjustment.

6 observations charted in United States (of 107 quarterly records) · source organisations: Census Bureau

Data published under CC BY 4.0. Series A as JSON · Series B as JSON

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