Spotify premium subscribers vs Spotify ad-supported monthly active users
In as of 30 Jun 2026, spotify premium subscribers worldwide stood at 300 million, against 494 million for spotify ad-supported monthly active users.
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The series
Over time
Global, spaced by time. Both series are in million, so they share one axis; the legend names each line.
Spotify premium subscribers and Spotify ad-supported monthly active users
Unit: million · 14 observations
No figure published for these periods
View the underlying data
| Indicator | Period | Type | Value |
|---|---|---|---|
| Spotify premium subscribers | as of 30 Jun 2026 | Actual | 300 million |
| Spotify premium subscribers | as of 31 Mar 2026 | Actual | 293 million |
| Spotify premium subscribers | end of 2025 | Actual | 290 million |
| Spotify premium subscribers | as of 30 Sep 2025 | Actual | 281 million |
| Spotify premium subscribers | as of 30 Jun 2025 | Actual | 276 million |
| Spotify premium subscribers | as of 31 Mar 2025 | Actual | 268 million |
| Spotify premium subscribers | end of 2024 | Actual | 263 million |
| Spotify premium subscribers | as of 30 Sep 2024 | Actual | 252 million |
| Spotify premium subscribers | end of 2023 | Actual | 236 million |
| Spotify ad-supported monthly active users | as of 30 Jun 2026 | Actual | 494 million |
| Spotify ad-supported monthly active users | end of 2025 | Actual | 476 million |
| Spotify ad-supported monthly active users | as of 30 Jun 2025 | Actual | 433 million |
| Spotify ad-supported monthly active users | end of 2024 | Actual | 425 million |
| Spotify ad-supported monthly active users | end of 2023 | Actual | 379 million |
Shared periods
Side by side
5 periods are published for both series as point-in-time figures on the same basis. Comparing anything else would mean comparing different periods.
| Period | Spotify premium subscribers | Spotify ad-supported monthly active users |
|---|---|---|
| end of 2023 | 236 million Spotify | 379 million Spotify |
| end of 2024 | 263 million Spotify | 425 million Spotify |
| as of 30 Jun 2025 | 276 million Spotify | 433 million Spotify |
| end of 2025 | 290 million Spotify | 476 million Spotify |
| as of 30 Jun 2026 | 300 million Spotify | 494 million Spotify |
Provenance
Where these numbers come from
Spotify premium subscribers
Total number of users who have completed registration with Spotify and activated a payment method for Premium Service and other subscription offerings at period-end.
9 observations charted in Global · source organisations: Spotify
Spotify ad-supported monthly active users
Total count of Ad-Supported Users that have consumed content on Spotify for greater than zero milliseconds in the last thirty days from the period-end.
5 observations charted in Global · source organisations: Spotify
Data published under CC BY 4.0. Series A as JSON · Series B as JSON
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