Platform evidence

TikTok statistics

Survey adoption, news use and measured reach. These observations are not a global active-user count.

Company-reported figures

Published by the company, including filings, releases and company-authored studies. Verified against the source, not independently audited.

No company-reported figures have been published for this subject in StatOrigin. The available records are listed in the other section; their source type stays explicit.

Third-party surveys and measurements

Published by other organisations. Survey populations, measured reach and active-user counts are kept as separate indicators.

Adoption and share 3

US adults aged 18–29 TikTok adoption rate United States · 19 May 2023 to 5 Sep 2023 62% Pew Research 1 record
US adults aged 65+ TikTok adoption rate United States · 19 May 2023 to 5 Sep 2023 10% Pew Research 1 record
US adults TikTok adoption rate United States · 19 May 2023 to 5 Sep 2023 33% Pew Research 1 record

Other measures 2

UK online adult monthly reach: TikTok United Kingdom · May 2025 56% +12 pp since May 2023 Ofcom 3 records
TikTok usage for news Global · 2026 20% Reuters Institute 3 records

5 measures. Each name opens the full series; each value opens the record with its source evidence.

All 9 observations and original sources
TikTok: Third-party surveys and measurements
MeasurePlace and periodValueOriginal source
TikTok usage for news Global2026 20% Reuters Institute ↗Reuters Institute Digital News Report 2026: Overview and Key Findings (Global Survey Across 48 Markets)Main findings: Online video marches on sectionEvidence and citation
TikTok usage for news United States2026 10% Reuters Institute ↗Reuters Institute Digital News Report 2026: Overview and Key Findings (Global Survey Across 48 Markets)The continued drift away from direct news consumption sectionEvidence and citation
TikTok usage for news United Kingdom2026 7% Reuters Institute ↗Reuters Institute Digital News Report 2026: Overview and Key Findings (Global Survey Across 48 Markets)The continued drift away from direct news consumption sectionEvidence and citation
UK online adult monthly reach: TikTok United KingdomMay 2025 56% Ofcom ↗Online Nation Report 20251. Overview / Online sectorsEvidence and citation
UK online adult monthly reach: TikTok United KingdomMay 2023 44.3% Ofcom ↗Online Nation 2023 ReportOnline sectors / Social mediaEvidence and citation
UK online adult monthly reach: TikTok United KingdomMay 2022 34.7% Ofcom ↗Online Nation 2023 ReportOnline sectors / Social mediaEvidence and citation
US adults aged 18–29 TikTok adoption rate United States19 May 2023 to 5 Sep 2023 62% Pew Research ↗How Americans Use Social MediaSection: Age gaps are especially large for Instagram, Snapchat and TikTokEvidence and citation
US adults aged 65+ TikTok adoption rate United States19 May 2023 to 5 Sep 2023 10% Pew Research ↗How Americans Use Social MediaSection: Age gaps are especially large for Instagram, Snapchat and TikTokEvidence and citation
US adults TikTok adoption rate United States19 May 2023 to 5 Sep 2023 33% Pew Research ↗How Americans Use Social MediaSection: TikTok sees growth since 2021Evidence and citation

What can you compare?

Compare observations within the same indicator, region, period type and unit. A survey percentage measures its stated population; advertising reach and active users measure something else. Regional counts are not added to a global figure.

Definitions and publisher methods can differ. Open the indicator for its definition and the linked record for the source passage, locator and citation.

All platforms · Evidence methodology