US adults Facebook adoption rate

RecordSTO-8EQ4KVQZF5-QAZC70JZ59-H3JFA9

68%

United States · 19 May 2023 to 5 Sep 2023

US adults Facebook adoption rate was 68% between 19 May 2023 and 5 September 2023 (Pew Research).

Original source
Publisher
Pew Research
Authority tier
T2 Official
Locator
Section: YouTube and Facebook are by far the most used online platforms among U.S. adults
Retrieved
29 Sep 2026
Status
Verified

What the source says

While a somewhat lower share reports using it, Facebook is also a dominant player in the online landscape. Most Americans (68%) report using the social media platform.

Checked: the figure 68%is stated in this passage. If it does not match, the extraction is wrong and we want to know.

Cite this figure

APA

Pew Research Center. (2024). How Americans Use Social Media. Retrieved September 29, 2026, from https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Via StatOrigin, https://statorigin.org/stat/stat_8EQ4KVQZF5QAZC70JZ59H3JFA9

Other formats: MLA, Chicago, BibTeX
MLA
Pew Research Center. "How Americans Use Social Media." 2024, https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Accessed 29 Sept. 2026 via StatOrigin, https://statorigin.org/stat/stat_8EQ4KVQZF5QAZC70JZ59H3JFA9.
Chicago
Pew Research Center. "How Americans Use Social Media." 2024. https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Accessed September 29, 2026. Cited from StatOrigin, https://statorigin.org/stat/stat_8EQ4KVQZF5QAZC70JZ59H3JFA9.
BibTeX
@misc{pewresearch2024adultsh3jfa9, author = {{Pew Research Center}}, title = {How Americans Use Social Media}, year = {2024}, howpublished = {StatOrigin, https://statorigin.org}, url = {https://statorigin.org/stat/stat_8EQ4KVQZF5QAZC70JZ59H3JFA9}, note = {Original source: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Accessed September 29, 2026.} }

Data published under CC BY 4.0. The citation credits the original publisher and links to this permanent record.

Provenance and verification

Everything needed to check this number yourself, without taking our word for it.

Chain of custody
Record: STO-8EQ4KVQZF5-QAZC70JZ59-H3JFA9 T2 Official

Primary source

Publisher
Pew Research Center · homepage ↗
Authority tier
Tier 2 · National and industry official
Report
How Americans Use Social Media
Type
Report
Published
31 January 2024
Locator
Section: YouTube and Facebook are by far the most used online platforms among U.S. adults
Retrieved
29 September 2026
Link status
Reachable (HTTP 200)
Report licence
See source

Verification

Status
Verified
Review protocol
gemini:evidence-check-v1:2026-09-29
Checked on
30 September 2026
Last revision
29 September 2026
Permanent URL
/stat/stat_8EQ4KVQZF5QAZC70JZ59H3JFA9