Proportion of retail sales made online vs Individuals who purchased online in the last 12 months (% of population) in United Kingdom

Proportion of retail sales made online (monthly) and Individuals who purchased online in the last 12 months (% of population) (annual) in United Kingdom. They are published at different intervals, so each is drawn on its own rather than matched period by period.

Change the pair

Compare different indicators

The series

Over time

United Kingdom. Proportion of retail sales made online is published as monthly figures and individuals who purchased online in the last 12 months (% of population) as annual ones, so they are drawn on separate charts, clipped to undefined, and no period is matched between them. Read each on its own.

Proportion of retail sales made online

Unit: % · 2 observations

Line chart

Estimates are listed as such in the table below

Proportion of retail sales made onlineProportion of retail sales made online. 2 observations from June 2026 to July 2026, ranging from 28.3% to 29.2%. Latest value 28.3% (July 2026). % 0 10 20 30 2 Jun 5 Jun 9 Jun 13 Jun 17 Jun 21 Jun 25 Jun 29 Jun Jul 2026 29% 28%
Proportion of retail sales made onlineProportion of retail sales made online. 2 observations from June 2026 to July 2026, ranging from 28.3% to 29.2%. Latest value 28.3% (July 2026). % 0 10 20 30 2 Jun 5 Jun 9 Jun 13 Jun 17 Jun 21 Jun 25 Jun 29 Jun 29% 28%
Proportion of retail sales made onlineProportion of retail sales made online. 2 observations from June 2026 to July 2026, ranging from 28.3% to 29.2%. Latest value 28.3% (July 2026). % 0 10 20 30 2 Jun 9 Jun 13 Jun 17 Jun 21 Jun 25 Jun 29 Jun 29% 28%
View the underlying data
Proportion of retail sales made online
Period Type Value
June 2026 Estimate 29.2%
July 2026 Estimate 28.3%
Source: ONS · CC BY 4.0 · Full series

Individuals who purchased online in the last 12 months (% of population)

Unit: % · 13 observations

Line chart
Individuals who purchased online in the last 12 months (% of population)Individuals who purchased online in the last 12 months (% of population). 13 observations from 2008 to 2020, ranging from 57.3% to 90.2%. Latest value 90.2% (2020). % 0 20 40 60 80 100 2008 2010 2012 2014 2016 2018 2020 90%
Individuals who purchased online in the last 12 months (% of population)Individuals who purchased online in the last 12 months (% of population). 13 observations from 2008 to 2020, ranging from 57.3% to 90.2%. Latest value 90.2% (2020). % 0 30 60 90 120 2008 2010 2012 2014 2016 2018 2020 90%
Individuals who purchased online in the last 12 months (% of population)Individuals who purchased online in the last 12 months (% of population). 13 observations from 2008 to 2020, ranging from 57.3% to 90.2%. Latest value 90.2% (2020). % 0 30 60 90 120 2008 2010 2012 2014 2016 2018 2020 90%
View the underlying data
Individuals who purchased online in the last 12 months (% of population)
Period Type Value
2008 Actual 57.3%
2009 Actual 66%
2010 Actual 67.5%
2011 Actual 71.1%
2012 Actual 72.6%
2013 Actual 77%
2014 Actual 78.8%
2015 Actual 81.1%
2016 Actual 82.6%
2017 Actual 82%
2018 Actual 82.8%
2019 Actual 86.8%
2020 Actual 90.2%
Source: Eurostat · CC BY 4.0 · Full series

Shared periods

Side by side

No period lines up: proportion of retail sales made online is monthly and individuals who purchased online in the last 12 months (% of population) is annual. A month and a year are not the same measurement window, so no row pairs them.

Provenance

Where these numbers come from

Proportion of retail sales made online

The percentage share of total retail sales value accounted for by online transactions.

2 observations charted in United Kingdom · source organisations: ONS

Individuals who purchased online in the last 12 months (% of population)

Percentage of individuals aged 16 to 74 who bought or ordered goods or services over the internet for private use in the last 12 months.

13 observations charted in United Kingdom · source organisations: Eurostat

Data published under CC BY 4.0. Series A as JSON · Series B as JSON

Keep exploring

Related