G47 · Retail · 38 regions
Individuals who purchased online in the last 12 months (% of population)
Ireland had the highest individuals who purchased online in the last 12 months (% of population) in 2025, at 95%, ahead of Netherlands (94.2%) and Norway (92.5%).
- 95% Latest · Ireland · 2025
- +0.3 pp vs 2024
- Annual Release cadence
- 608 Records · 38 regions · 2008–2025
Verified 2 Oct 2026 · 1 publisher · Next period 2026
By region
Each region's latest published value, the 6 largest of 38. Periods differ where publishers release on different schedules; the period sits under each name.
Individuals who purchased online in the last 12 months (% of population) by region
6 largest of 38 regions, periods differ
Latest available period per row; years differ.
Record preview
608 records · 38 regions · 2008–2025. Each period links to its record: the value, its source evidence and original document.
Showing 6 recent records from the first 6 regions in the overview. Download all 608 records (CSV) or read a regional JSON series.
| Period | Value | Source | Type |
|---|---|---|---|
| Ireland 1 record | |||
| 2025 | 95% | Eurostat · 31 Dec 2025 | |
| Netherlands 1 record | |||
| 2025 | 94.2% | Eurostat · 31 Dec 2025 | |
| Norway 1 record | |||
| 2025 | 92.5% | Eurostat · 31 Dec 2025 | |
| Denmark 1 record | |||
| 2025 | 91.2% | Eurostat · 31 Dec 2025 | |
| United Kingdom 1 record | |||
| 2020 | 90.2% | Eurostat · 31 Dec 2020 | |
| Sweden 1 record | |||
| 2025 | 88.8% | Eurostat · 31 Dec 2025 | |
Explore by country
Open a country for its time series and source records. Countries with fewer than three records link to their JSON series. 0
- Albania
- Austria
- Belgium
- Bosnia and Herzegovina
- Bulgaria
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Kosovo
- Latvia
- Lithuania
- Luxembourg
- Malta
- Montenegro
- Netherlands
- North Macedonia
- Norway
- Poland
- Portugal
- Romania
- Serbia
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Turkiye
- United Kingdom
Download this data
Every file carries its provenance: the CSV has a source column per row, and the chart images print the publisher, the licence and this page's address under the drawing. Source: Eurostat. Licence: CC BY 4.0.
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The data is published under CC BY 4.0, commercial use included. Credit StatOrigin and the original publisher (Eurostat); the chart files already carry that line.
- The source documents: the publisher's terms
Figures are facts read from the publishers' own documents. The documents themselves, their text and design, stay under each publisher's terms; follow the source links for those.
How this measure is built
- Definition
- Percentage of individuals aged 16 to 74 who bought or ordered goods or services over the internet for private use in the last 12 months.
- Measure
- One slice of Online purchases ( counting rule: last 12 months, form: share ) . The proportion or number of individuals who purchased goods or services over the internet for private use. Region and period are columns on every record, not slices.
- Limitations
- Publishers release on different schedules, so the latest period differs by region; compare regions on the same period. Values are shown as published; StatOrigin does not revise, fill gaps or convert currencies.
- Verification
- Each value, unit, period and place was checked against its source evidence before publication. See the methodology and the corrections process.
Sources · 2 documents
| Document | Publisher | Published | Data points |
|---|---|---|---|
| Eurostat individuals who purchased online in the last 12 months (ages 16–74) | Eurostat | — | 209 |
| Eurostat individuals who purchased online in the last 12 months (ages 16–74, 2002–2019) | Eurostat | — | 399 |
Other slices of online purchases
- Individuals who purchased online in the last 3 months (% of population) 608 last 3 months
Frequently asked questions
What is the latest individuals who purchased online in the last 12 months (% of population)?
Ireland had the highest individuals who purchased online in the last 12 months (% of population) in 2025, at 95%, ahead of Netherlands (94.2%) and Norway (92.5%). In Ireland that is +0.3 pp on 2024.
Which country has the highest individuals who purchased online in the last 12 months (% of population)?
Ireland, at 95% in 2025. 36 countries published figures for that period.
Where does this data come from?
From 2 documents published by Eurostat. Every figure on this page links to its record, which preserves the original source evidence.
How often is it updated?
Annual. The newest published period is 2025; the next release should cover 2026. A new figure appears here once the publisher releases it and it passes verification.
Can I use this data?
Yes. StatOrigin publishes it under CC BY 4.0: you may copy, chart and republish it, including commercially, with attribution to StatOrigin and to the original publisher.
Cite this page
Cite the page as a data set, or open any record to cite one figure: each record carries APA, MLA, Chicago and BibTeX forms that credit the original publisher.
StatOrigin. (2026). Individuals who purchased online in the last 12 months (% of population) [Data set]. Retrieved October 22, 2026, from https://statorigin.org/indicators/online-purchases-last-12-months
"Individuals who purchased online in the last 12 months (% of population)." StatOrigin, 2026, https://statorigin.org/indicators/online-purchases-last-12-months. Accessed 22 Oct. 2026.
StatOrigin. "Individuals who purchased online in the last 12 months (% of population)." Data set, 2026. Accessed October 22, 2026. https://statorigin.org/indicators/online-purchases-last-12-months.
@misc{statorigin_online_purchases_last_12_months_2026, title = {Individuals who purchased online in the last 12 months (\% of population)}, author = {{StatOrigin}}, year = {2026}, url = {https://statorigin.org/indicators/online-purchases-last-12-months}, note = {Data set. Accessed 2026-10-22} }