Proportion of retail sales made online vs Individuals who purchased online in the last 3 months (% of population) in United Kingdom

Proportion of retail sales made online (monthly) and Individuals who purchased online in the last 3 months (% of population) (annual) in United Kingdom. They are published at different intervals, so each is drawn on its own rather than matched period by period.

Change the pair

Compare different indicators

The series

Over time

United Kingdom. Proportion of retail sales made online is published as monthly figures and individuals who purchased online in the last 3 months (% of population) as annual ones, so they are drawn on separate charts, clipped to undefined, and no period is matched between them. Read each on its own.

Proportion of retail sales made online

Unit: % · 2 observations

Line chart

Estimates are listed as such in the table below

Proportion of retail sales made onlineProportion of retail sales made online. 2 observations from June 2026 to July 2026, ranging from 28.3% to 29.2%. Latest value 28.3% (July 2026). % 0 10 20 30 2 Jun 5 Jun 9 Jun 13 Jun 17 Jun 21 Jun 25 Jun 29 Jun Jul 2026 29% 28%
Proportion of retail sales made onlineProportion of retail sales made online. 2 observations from June 2026 to July 2026, ranging from 28.3% to 29.2%. Latest value 28.3% (July 2026). % 0 10 20 30 2 Jun 5 Jun 9 Jun 13 Jun 17 Jun 21 Jun 25 Jun 29 Jun 29% 28%
Proportion of retail sales made onlineProportion of retail sales made online. 2 observations from June 2026 to July 2026, ranging from 28.3% to 29.2%. Latest value 28.3% (July 2026). % 0 10 20 30 2 Jun 9 Jun 13 Jun 17 Jun 21 Jun 25 Jun 29 Jun 29% 28%
View the underlying data
Proportion of retail sales made online
Period Type Value
June 2026 Estimate 29.2%
July 2026 Estimate 28.3%
Source: ONS · CC BY 4.0 · Full series

Individuals who purchased online in the last 3 months (% of population)

Unit: % · 13 observations

Line chart
Individuals who purchased online in the last 3 months (% of population)Individuals who purchased online in the last 3 months (% of population). 13 observations from 2008 to 2020, ranging from 48.9% to 83%. Latest value 83% (2020). % 0 20 40 60 80 100 2008 2010 2012 2014 2016 2018 2020 83%
Individuals who purchased online in the last 3 months (% of population)Individuals who purchased online in the last 3 months (% of population). 13 observations from 2008 to 2020, ranging from 48.9% to 83%. Latest value 83% (2020). % 0 30 60 90 2008 2010 2012 2014 2016 2018 2020 83%
Individuals who purchased online in the last 3 months (% of population)Individuals who purchased online in the last 3 months (% of population). 13 observations from 2008 to 2020, ranging from 48.9% to 83%. Latest value 83% (2020). % 0 30 60 90 2008 2010 2012 2014 2016 2018 2020 83%
View the underlying data
Individuals who purchased online in the last 3 months (% of population)
Period Type Value
2008 Actual 48.9%
2009 Actual 57.7%
2010 Actual 60.3%
2011 Actual 63.6%
2012 Actual 64.1%
2013 Actual 70.5%
2014 Actual 72.4%
2015 Actual 75.4%
2016 Actual 77.6%
2017 Actual 77.6%
2018 Actual 76.7%
2019 Actual 80.1%
2020 Actual 83%
Source: Eurostat · CC BY 4.0 · Full series

Shared periods

Side by side

No period lines up: proportion of retail sales made online is monthly and individuals who purchased online in the last 3 months (% of population) is annual. A month and a year are not the same measurement window, so no row pairs them.

Provenance

Where these numbers come from

Proportion of retail sales made online

The percentage share of total retail sales value accounted for by online transactions.

2 observations charted in United Kingdom · source organisations: ONS

Individuals who purchased online in the last 3 months (% of population)

Percentage of individuals aged 16 to 74 who bought or ordered goods or services over the internet for private use in the last 3 months.

13 observations charted in United Kingdom · source organisations: Eurostat

Data published under CC BY 4.0. Series A as JSON · Series B as JSON

Keep exploring

Related