G47 · Retail · 38 regions

Individuals who purchased online in the last 3 months (% of population)

Ireland had the highest individuals who purchased online in the last 3 months (% of population) in 2025, at 87.5%, ahead of Netherlands (86.4%) and Denmark (81.9%).

  • 87.5% Latest · Ireland · 2025
  • +1.5 pp vs 2024
  • Annual Release cadence
  • 608 Records · 38 regions · 2008–2025

Verified 2 Oct 2026 · 1 publisher · Next period 2026

By region

Each region's latest published value, the 6 largest of 38. Periods differ where publishers release on different schedules; the period sits under each name.

Fig 1 · G47 · 38 regions Annual

Individuals who purchased online in the last 3 months (% of population) by region

6 largest of 38 regions, periods differ

Individuals who purchased online in the last 3 months (% of population) by regionSelected latest values by region. Periods are labelled individually. Bars start at zero; source records and value types are in the table below.Ireland · 202587.5%Netherlands · 202586.4%United Kingdom · 202083%Denmark · 202581.9%Norway · 202580.4%Sweden · 202580.1%
View the underlying data
Individuals who purchased online in the last 3 months (% of population) by region
RegionPeriodSourceTypeValue
Ireland2025EurostatActual87.5%
Netherlands2025EurostatActual86.4%
United Kingdom2020EurostatActual83%
Denmark2025EurostatActual81.9%
Norway2025EurostatActual80.4%
Sweden2025EurostatActual80.1%
Source: Eurostat · percent · CC BY 4.0 · statorigin.org

Latest available period per row; years differ.

Record preview

608 records · 38 regions · 2008–2025. Each period links to its record: the value, its source evidence and original document.

Showing 6 recent records from the first 6 regions in the overview. Download all 608 records (CSV) or read a regional JSON series.

Individuals who purchased online in the last 3 months (% of population): record preview, grouped by region, newest first.
Period Value Source Type
Ireland 1 record
2025 87.5% Eurostat · 31 Dec 2025
Netherlands 1 record
2025 86.4% Eurostat · 31 Dec 2025
United Kingdom 1 record
2020 83% Eurostat · 31 Dec 2020
Denmark 1 record
2025 81.9% Eurostat · 31 Dec 2025
Norway 1 record
2025 80.4% Eurostat · 31 Dec 2025
Sweden 1 record
2025 80.1% Eurostat · 31 Dec 2025

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Every file carries its provenance: the CSV has a source column per row, and the chart images print the publisher, the licence and this page's address under the drawing. Source: Eurostat. Licence: CC BY 4.0.

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<p><a href="https://statorigin.org/indicators/online-purchases-last-3-months">Individuals who purchased online in the last 3 months (% of population) by region</a>, data from StatOrigin, CC BY 4.0</p>
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    Quote any number, cite this page or a single record, and link to it anywhere.

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    The data is published under CC BY 4.0, commercial use included. Credit StatOrigin and the original publisher (Eurostat); the chart files already carry that line.

  • The source documents: the publisher's terms

    Figures are facts read from the publishers' own documents. The documents themselves, their text and design, stay under each publisher's terms; follow the source links for those.

How this measure is built

Definition
Percentage of individuals aged 16 to 74 who bought or ordered goods or services over the internet for private use in the last 3 months.
Measure
One slice of Online purchases ( counting rule: last 3 months, form: share ) . The proportion or number of individuals who purchased goods or services over the internet for private use. Region and period are columns on every record, not slices.
Limitations
Publishers release on different schedules, so the latest period differs by region; compare regions on the same period. Values are shown as published; StatOrigin does not revise, fill gaps or convert currencies.
Verification
Each value, unit, period and place was checked against its source evidence before publication. See the methodology and the corrections process.

Sources · 2 documents

Frequently asked questions

What is the latest individuals who purchased online in the last 3 months (% of population)?

Ireland had the highest individuals who purchased online in the last 3 months (% of population) in 2025, at 87.5%, ahead of Netherlands (86.4%) and Denmark (81.9%). In Ireland that is +1.5 pp on 2024.

Which country has the highest individuals who purchased online in the last 3 months (% of population)?

Ireland, at 87.5% in 2025. 36 countries published figures for that period.

Where does this data come from?

From 2 documents published by Eurostat. Every figure on this page links to its record, which quotes the sentence or table row the number was read from.

How often is it updated?

Annual. The newest published period is 2025; the next release should cover 2026. A new figure appears here once the publisher releases it and it passes verification.

Can I use this data?

Yes. StatOrigin publishes it under CC BY 4.0: you may copy, chart and republish it, including commercially, with attribution to StatOrigin and to the original publisher.

Cite this page

Cite the page as a data set, or open any record to cite one figure: each record carries APA, MLA, Chicago and BibTeX forms that credit the original publisher.

StatOrigin. (2026). Individuals who purchased online in the last 3 months (% of population) [Data set]. Retrieved October 3, 2026, from https://statorigin.org/indicators/online-purchases-last-3-months

"Individuals who purchased online in the last 3 months (% of population)." StatOrigin, 2026, https://statorigin.org/indicators/online-purchases-last-3-months. Accessed 3 Oct. 2026.

StatOrigin. "Individuals who purchased online in the last 3 months (% of population)." Data set, 2026. Accessed October 3, 2026. https://statorigin.org/indicators/online-purchases-last-3-months.

@misc{statorigin_online_purchases_last_3_months_2026, title = {Individuals who purchased online in the last 3 months (\% of population)}, author = {{StatOrigin}}, year = {2026}, url = {https://statorigin.org/indicators/online-purchases-last-3-months}, note = {Data set. Accessed 2026-10-03} }