Spotify ad-supported monthly active users vs Netflix paid memberships

In end of 2024, spotify ad-supported monthly active users worldwide stood at 425 million, against 301,626 thousand for netflix paid memberships.

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The series

Over time

Global, spaced by time. Both series are in thousand, so they share one axis; the legend names each line.

Spotify ad-supported monthly active users and Netflix paid memberships

Unit: thousand · 14 observations

2 series · one axis

No figure published for these periods

Spotify ad-supported monthly active users and Netflix paid memberships: GlobalSpotify ad-supported monthly active users and Netflix paid memberships. 2 indicators on one axis: Spotify ad-supported monthly active users, Netflix paid memberships. 14 observations from end of 2022 to as of 30 Jun 2026, ranging from 230,747 thousand to 494,000 thousand. Latest values: Spotify ad-supported monthly active users 494,000 thousand (as of 30 Jun 2026); Netflix paid memberships 301,626 thousand (end of 2024). thousand 0 100,000 200,000 300,000 400,000 500,000 Jul 2023 Jul 2024 Jul 2025 2023 2024 2025 2026 494,000 301,626 Spotify ad-supported monthly active users Netflix paid memberships
Spotify ad-supported monthly active users and Netflix paid memberships: GlobalSpotify ad-supported monthly active users and Netflix paid memberships. 2 indicators on one axis: Spotify ad-supported monthly active users, Netflix paid memberships. 14 observations from end of 2022 to as of 30 Jun 2026, ranging from 230,747 thousand to 494,000 thousand. Latest values: Spotify ad-supported monthly active users 494,000 thousand (as of 30 Jun 2026); Netflix paid memberships 301,626 thousand (end of 2024). thousand 0 200,000 400,000 600,000 Jul 2023 Jul 2024 Jul 2025 2023 2024 2025 2026 494,000 301,626 Spotify ad-supported monthly active users Netflix paid memberships
Spotify ad-supported monthly active users and Netflix paid memberships: GlobalSpotify ad-supported monthly active users and Netflix paid memberships. 2 indicators on one axis: Spotify ad-supported monthly active users, Netflix paid memberships. 14 observations from end of 2022 to as of 30 Jun 2026, ranging from 230,747 thousand to 494,000 thousand. Latest values: Spotify ad-supported monthly active users 494,000 thousand (as of 30 Jun 2026); Netflix paid memberships 301,626 thousand (end of 2024). thousand 0 200,000 400,000 600,000 Jul 2023 Jul 2024 Jul 2025 2023 2024 2025 2026 494,000 301,626 Spotify ad-supported monthly active users Netflix paid memberships
View the underlying data
Spotify ad-supported monthly active users and Netflix paid memberships: Global
Indicator Period Type Value
Spotify ad-supported monthly active users as of 30 Jun 2026 Actual 494,000 thousand
Spotify ad-supported monthly active users end of 2025 Actual 476,000 thousand
Spotify ad-supported monthly active users as of 30 Jun 2025 Actual 433,000 thousand
Spotify ad-supported monthly active users end of 2024 Actual 425,000 thousand
Spotify ad-supported monthly active users end of 2023 Actual 379,000 thousand
Netflix paid memberships end of 2024 Actual 301,626 thousand
Netflix paid memberships as of 30 Sep 2024 Actual 282,720 thousand
Netflix paid memberships as of 30 Jun 2024 Actual 277,647 thousand
Netflix paid memberships as of 31 Mar 2024 Actual 269,602 thousand
Netflix paid memberships end of 2023 Actual 260,276 thousand
Netflix paid memberships as of 30 Sep 2023 Actual 247,153 thousand
Netflix paid memberships as of 30 Jun 2023 Actual 238,390 thousand
Netflix paid memberships as of 31 Mar 2023 Actual 232,498 thousand
Netflix paid memberships end of 2022 Actual 230,747 thousand
Source: Spotify, Netflix · CC BY 4.0 · Spotify ad-supported monthly active users · Netflix paid memberships

Shared periods

Side by side

2 periods are published for both series as point-in-time figures on the same basis. Comparing anything else would mean comparing different periods.

Period Spotify ad-supported monthly active users Netflix paid memberships
end of 2023 379 million Spotify 260,276 thousand Netflix
end of 2024 425 million Spotify 301,626 thousand Netflix

Provenance

Where these numbers come from

Spotify ad-supported monthly active users

Total count of Ad-Supported Users that have consumed content on Spotify for greater than zero milliseconds in the last thirty days from the period-end.

5 observations charted in Global · source organisations: Spotify

Netflix paid memberships

Total number of active paid memberships at the end of the period, as reported by Netflix, Inc. in quarterly and annual filings.

9 observations charted in Global · source organisations: Netflix

Data published under CC BY 4.0. Series A as JSON · Series B as JSON

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