Platform evidence
Instagram statistics
Survey adoption and news use, including age-specific populations.
Company-reported figures
Published by the company, including filings, releases and company-authored studies. Verified against the source, not independently audited.
No company-reported figures have been published for this subject in StatOrigin. The available records are listed in the other section; their source type stays explicit.
Third-party surveys and measurements
Published by other organisations. Survey populations, measured reach and active-user counts are kept as separate indicators.
Adoption and share 3
Other measures 2
5 measures. Each name opens the full series; each value opens the record with its source evidence.
All 5 observations and original sources
| Measure | Place and period | Value | Original source |
|---|---|---|---|
| Instagram usage for news | Global2026 | 26% | Reuters Institute ↗Reuters Institute Digital News Report 2026: Overview and Key Findings (Global Survey Across 48 Markets)Main findings: Online video marches on sectionEvidence and citation |
| Instagram usage for news among young adults aged 18–24 | Global2026 | 42% | Reuters Institute ↗Reuters Institute Digital News Report 2026: Overview and Key Findings (Global Survey Across 48 Markets)The continued drift away from direct news consumption sectionEvidence and citation |
| US adults aged 18–29 Instagram adoption rate | United States19 May 2023 to 5 Sep 2023 | 78% | Pew Research ↗How Americans Use Social MediaSection: Age gaps are especially large for Instagram, Snapchat and TikTokEvidence and citation |
| US adults aged 65+ Instagram adoption rate | United States19 May 2023 to 5 Sep 2023 | 15% | Pew Research ↗How Americans Use Social MediaSection: Age gaps are especially large for Instagram, Snapchat and TikTokEvidence and citation |
| US adults Instagram adoption rate | United States19 May 2023 to 5 Sep 2023 | 47% | Pew Research ↗How Americans Use Social MediaSection: YouTube and Facebook are by far the most used online platforms among U.S. adultsEvidence and citation |
What can you compare?
Compare observations within the same indicator, region, period type and unit. A survey percentage measures its stated population; advertising reach and active users measure something else. Regional counts are not added to a global figure.
Definitions and publisher methods can differ. Open the indicator for its definition and the linked record for the source passage, locator and citation.