US adults aged 18–29 Instagram adoption rate
RecordSTO-TFZEN4XENS-XZNCD9H16T-AYEQT9
United States · 19 May 2023 to 5 Sep 2023
US adults aged 18–29 Instagram adoption rate was 78% between 19 May 2023 and 5 September 2023 (Pew Research).
- Publisher
- Pew Research
- Authority tier
- T2 Official
- Locator
- Section: Age gaps are especially large for Instagram, Snapchat and TikTok
- Retrieved
- 29 Sep 2026
- Status
- Verified
What the source says
78% of 18- to 29-year-olds say they use Instagram, far higher than the share among those 65 and older (15%).
Checked: the figure 78%is stated in this passage. If it does not match, the extraction is wrong and we want to know.
Cite this figure
APA
Pew Research Center. (2024). How Americans Use Social Media. Retrieved September 29, 2026, from https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Via StatOrigin, https://statorigin.org/stat/stat_TFZEN4XENSXZNCD9H16TAYEQT9
Other formats: MLA, Chicago, BibTeX
- MLA
- Pew Research Center. "How Americans Use Social Media." 2024, https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Accessed 29 Sept. 2026 via StatOrigin, https://statorigin.org/stat/stat_TFZEN4XENSXZNCD9H16TAYEQT9.
- Chicago
- Pew Research Center. "How Americans Use Social Media." 2024. https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Accessed September 29, 2026. Cited from StatOrigin, https://statorigin.org/stat/stat_TFZEN4XENSXZNCD9H16TAYEQT9.
- BibTeX
- @misc{pewresearch2024adultsayeqt9, author = {{Pew Research Center}}, title = {How Americans Use Social Media}, year = {2024}, howpublished = {StatOrigin, https://statorigin.org}, url = {https://statorigin.org/stat/stat_TFZEN4XENSXZNCD9H16TAYEQT9}, note = {Original source: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Accessed September 29, 2026.} }
Data published under CC BY 4.0. The citation credits the original publisher and links to this permanent record.
Provenance and verification
Everything needed to check this number yourself, without taking our word for it.
Primary source
- Publisher
- Pew Research Center · homepage ↗
- Authority tier
- Tier 2 · National and industry official
- Report
- How Americans Use Social Media
- Type
- Report
- Published
- 31 January 2024
- Locator
- Section: Age gaps are especially large for Instagram, Snapchat and TikTok
- Retrieved
- 29 September 2026
- Link status
- Reachable (HTTP 200)
- Report licence
- See source
Verification
- Status
- Verified
- Review protocol
- gemini:evidence-check-v1:2026-09-29
- Checked on
- 30 September 2026
- Last revision
- 29 September 2026
- Permanent URL
- /stat/stat_TFZEN4XENSXZNCD9H16TAYEQT9