Programmatic advertising revenue (annual)
RecordSTO-8641F9B5TP-BR676EXAJV-4WWP3A
United States · 2025
Programmatic advertising revenue in the United States was 162.4 billion USD in 2025 (IAB).
- Publisher
- IAB
- Authority tier
- T2 Official
- Locator
- Shifts in Consumer Usage Patterns section
- Retrieved
- 30 Sep 2026
- Status
- Verified
What the source says
Programmatic advertising rose 20.5% YoY to $162.4 billion, gaining $27.6 billion in new spend as automated buying scales and lays the groundwork for agentic AI-driven media buying.
Checked: the figure 162.4 billion USDis stated in this passage. If it does not match, the extraction is wrong and we want to know.
Cite this figure
APA
Interactive Advertising Bureau. (2026). IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market). Retrieved September 30, 2026, from https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Via StatOrigin, https://statorigin.org/stat/stat_8641F9B5TPBR676EXAJV4WWP3A
Other formats: MLA, Chicago, BibTeX
- MLA
- Interactive Advertising Bureau. "IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)." 2026, https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Accessed 30 Sept. 2026 via StatOrigin, https://statorigin.org/stat/stat_8641F9B5TPBR676EXAJV4WWP3A.
- Chicago
- Interactive Advertising Bureau. "IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)." 2026. https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Accessed September 30, 2026. Cited from StatOrigin, https://statorigin.org/stat/stat_8641F9B5TPBR676EXAJV4WWP3A.
- BibTeX
- @misc{iab2026programmatic4wwp3a, author = {{Interactive Advertising Bureau}}, title = {IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)}, year = {2026}, howpublished = {StatOrigin, https://statorigin.org}, url = {https://statorigin.org/stat/stat_8641F9B5TPBR676EXAJV4WWP3A}, note = {Original source: https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Accessed September 30, 2026.} }
Data published under CC BY 4.0. The citation credits the original publisher and links to this permanent record.
Provenance and verification
Everything needed to check this number yourself, without taking our word for it.
Primary source
- Publisher
- Interactive Advertising Bureau · homepage ↗
- Authority tier
- Tier 2 · National and industry official
- Report
- IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)
- Type
- Press release
- Published
- 16 April 2026
- Locator
- Shifts in Consumer Usage Patterns section
- Retrieved
- 30 September 2026
- Link status
- Reachable (HTTP 200)
- Report licence
- See source
Verification
- Status
- Verified
- Review protocol
- gemini:evidence-check-v1:2026-09-30
- Checked on
- 30 September 2026
- Last revision
- 29 September 2026
- Permanent URL
- /stat/stat_8641F9B5TPBR676EXAJV4WWP3A