Publisher · 2 documents · 25 figures
IAB (Interactive Advertising Bureau)
25 verified figures from 2 publications by IAB, an industry association. Every figure links to the document and sentence it came from.
Documents used
Every publication we have taken a number from, with the date we read it and the link status at that time.
| Document | Type | Published | Retrieved | Link | Data points |
|---|---|---|---|---|---|
| IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market) Licence: See source | Press release | 16 Apr 2026 | 30 Sep 2026 | Reachable | 23 |
| IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market) Licence: See source | Press release | 17 Apr 2025 | 30 Sep 2026 | Reachable | 2 |
Measures from this publisher
Every measure taken from IAB, with its latest value and trend. Each value opens its record.
Market size and output 14
Show 8 more measures
- Display advertising share of total digital ad revenue (annual) 27.7%
- Podcast advertising revenue (annual) 2.9 billion USD
- Podcast advertising share of total digital ad revenue (annual) 1%
- Programmatic advertising revenue (annual) 162.4 billion USD
- Search advertising revenue (annual) 114.2 billion USD
- Search advertising share of total digital ad revenue (annual) 38.8%
- Social media advertising revenue (annual) 117.7 billion USD
- Social media advertising share of total digital ad revenue (annual) 40%
Growth and change 8
Show 2 more measures
Other measures 1
23 measures. Each name opens the full series; each value opens the record with its source evidence.
Cite this page
Data on this page is published under CC BY 4.0. Credit Interactive Advertising Bureau as the original publisher; each record page carries its own citation.
Interactive Advertising Bureau. Retrieved from StatOrigin: https://statorigin.org/sources/interactive-advertising-bureau
Related
Last verified 29 September 2026. Link status is rechecked weekly.