Podcast advertising revenue growth (annual)

RecordSTO-D6C3ACTTPX-CMRENCZMTT-CA85XG

17.6%

United States · 2025

Podcast advertising revenue growth in the United States was 17.6% in 2025 (IAB).

Original source
Publisher
IAB
Authority tier
T2 Official
Locator
Growth by Advertising Category table
Retrieved
30 Sep 2026
Status
Verified

What the source says

Search $114.2B 11 % 38.8 % Podcast $2.9B 17.6 % 1 %

Checked: the figure 17.6%is stated in this passage. If it does not match, the extraction is wrong and we want to know.

Cite this figure

APA

Interactive Advertising Bureau. (2026). IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market). Retrieved September 30, 2026, from https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Via StatOrigin, https://statorigin.org/stat/stat_D6C3ACTTPXCMRENCZMTTCA85XG

Other formats: MLA, Chicago, BibTeX
MLA
Interactive Advertising Bureau. "IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)." 2026, https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Accessed 30 Sept. 2026 via StatOrigin, https://statorigin.org/stat/stat_D6C3ACTTPXCMRENCZMTTCA85XG.
Chicago
Interactive Advertising Bureau. "IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)." 2026. https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Accessed September 30, 2026. Cited from StatOrigin, https://statorigin.org/stat/stat_D6C3ACTTPXCMRENCZMTTCA85XG.
BibTeX
@misc{iab2026podcastca85xg, author = {{Interactive Advertising Bureau}}, title = {IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)}, year = {2026}, howpublished = {StatOrigin, https://statorigin.org}, url = {https://statorigin.org/stat/stat_D6C3ACTTPXCMRENCZMTTCA85XG}, note = {Original source: https://www.prnewswire.com/news-releases/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary-302743856.html. Accessed September 30, 2026.} }

Data published under CC BY 4.0. The citation credits the original publisher and links to this permanent record.

Provenance and verification

Everything needed to check this number yourself, without taking our word for it.

Chain of custody
Record: STO-D6C3ACTTPX-CMRENCZMTT-CA85XG T2 Official

Primary source

Publisher
Interactive Advertising Bureau · homepage ↗
Authority tier
Tier 2 · National and industry official
Report
IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market)
Type
Press release
Published
16 April 2026
Locator
Growth by Advertising Category table
Retrieved
30 September 2026
Link status
Reachable (HTTP 200)
Report licence
See source

Verification

Status
Verified
Review protocol
gemini:evidence-check-v1:2026-09-30
Checked on
30 September 2026
Last revision
29 September 2026
Permanent URL
/stat/stat_D6C3ACTTPXCMRENCZMTTCA85XG