E-commerce share of total retail sales (not seasonally adjusted) vs Retail e-commerce sales (quarterly, not seasonally adjusted) in United States
In Q2 2026, e-commerce share of total retail sales (not seasonally adjusted) in United States was 16.4%; retail e-commerce sales (quarterly, not seasonally adjusted) was 329,500 million USD.
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United States, quarterly figures, spaced by time from 1999 to 2026 . Different units, drawn on separate scales and clipped to the years both series publish; earlier history stays on each indicator’s own page. Read the values, not the heights.
E-commerce share of total retail sales (not seasonally adjusted)
Unit: % · 107 observations
Estimates are listed as such in the table below
View the underlying data
| Period | Type | Value |
|---|---|---|
| Q4 1999 | Estimate | 0.7% |
| Q1 2000 | Estimate | 0.8% |
| Q2 2000 | Estimate | 0.8% |
| Q3 2000 | Estimate | 0.9% |
| Q4 2000 | Estimate | 1.2% |
| Q1 2001 | Estimate | 1.1% |
| Q2 2001 | Estimate | 1% |
| Q3 2001 | Estimate | 1% |
| Q4 2001 | Estimate | 1.3% |
| Q1 2002 | Estimate | 1.3% |
| Q2 2002 | Estimate | 1.3% |
| Q3 2002 | Estimate | 1.4% |
| Q4 2002 | Estimate | 1.7% |
| Q1 2003 | Estimate | 1.7% |
| Q2 2003 | Estimate | 1.6% |
| Q3 2003 | Estimate | 1.7% |
| Q4 2003 | Estimate | 2% |
| Q1 2004 | Estimate | 2% |
| Q2 2004 | Estimate | 1.9% |
| Q3 2004 | Estimate | 2% |
| Q4 2004 | Estimate | 2.4% |
| Q1 2005 | Estimate | 2.4% |
| Q2 2005 | Estimate | 2.2% |
| Q3 2005 | Estimate | 2.3% |
| Q4 2005 | Estimate | 2.8% |
| Q1 2006 | Estimate | 2.8% |
| Q2 2006 | Estimate | 2.6% |
| Q3 2006 | Estimate | 2.7% |
| Q4 2006 | Estimate | 3.4% |
| Q1 2007 | Estimate | 3.3% |
| Q2 2007 | Estimate | 3.1% |
| Q3 2007 | Estimate | 3.2% |
| Q4 2007 | Estimate | 3.9% |
| Q1 2008 | Estimate | 3.6% |
| Q2 2008 | Estimate | 3.3% |
| Q3 2008 | Estimate | 3.3% |
| Q4 2008 | Estimate | 4.1% |
| Q1 2009 | Estimate | 3.9% |
| Q2 2009 | Estimate | 3.6% |
| Q3 2009 | Estimate | 3.8% |
| Q4 2009 | Estimate | 4.7% |
| Q1 2010 | Estimate | 4.2% |
| Q2 2010 | Estimate | 4% |
| Q3 2010 | Estimate | 4.2% |
| Q4 2010 | Estimate | 5.3% |
| Q1 2011 | Estimate | 4.7% |
| Q2 2011 | Estimate | 4.4% |
| Q3 2011 | Estimate | 4.5% |
| Q4 2011 | Estimate | 5.9% |
| Q1 2012 | Estimate | 5.1% |
| Q2 2012 | Estimate | 4.9% |
| Q3 2012 | Estimate | 5% |
| Q4 2012 | Estimate | 6.5% |
| Q1 2013 | Estimate | 5.6% |
| Q2 2013 | Estimate | 5.3% |
| Q3 2013 | Estimate | 5.4% |
| Q4 2013 | Estimate | 7% |
| Q1 2014 | Estimate | 6.1% |
| Q2 2014 | Estimate | 5.8% |
| Q3 2014 | Estimate | 6% |
| Q4 2014 | Estimate | 7.6% |
| Q1 2015 | Estimate | 6.8% |
| Q2 2015 | Estimate | 6.5% |
| Q3 2015 | Estimate | 6.7% |
| Q4 2015 | Estimate | 8.5% |
| Q1 2016 | Estimate | 7.5% |
| Q2 2016 | Estimate | 7.3% |
| Q3 2016 | Estimate | 7.4% |
| Q4 2016 | Estimate | 9.3% |
| Q1 2017 | Estimate | 8.3% |
| Q2 2017 | Estimate | 8.1% |
| Q3 2017 | Estimate | 8.3% |
| Q4 2017 | Estimate | 10.3% |
| Q1 2018 | Estimate | 9.2% |
| Q2 2018 | Estimate | 9% |
| Q3 2018 | Estimate | 9.2% |
| Q4 2018 | Estimate | 11.2% |
| Q1 2019 | Estimate | 9.9% |
| Q2 2019 | Estimate | 9.7% |
| Q3 2019 | Estimate | 10.2% |
| Q4 2019 | Estimate | 12.4% |
| Q1 2020 | Estimate | 11.7% |
| Q2 2020 | Estimate | 15.5% |
| Q3 2020 | Estimate | 14.2% |
| Q4 2020 | Estimate | 16.6% |
| Q1 2021 | Estimate | 14.7% |
| Q2 2021 | Estimate | 13.9% |
| Q3 2021 | Estimate | 13.8% |
| Q4 2021 | Estimate | 16% |
| Q1 2022 | Estimate | 14.2% |
| Q2 2022 | Estimate | 13.5% |
| Q3 2022 | Estimate | 13.8% |
| Q4 2022 | Estimate | 16% |
| Q1 2023 | Estimate | 14.8% |
| Q2 2023 | Estimate | 14.6% |
| Q3 2023 | Estimate | 14.8% |
| Q4 2023 | Estimate | 17.1% |
| Q1 2024 | Estimate | 15.5% |
| Q2 2024 | Estimate | 15.3% |
| Q3 2024 | Estimate | 15.6% |
| Q4 2024 | Estimate | 17.8% |
| Q1 2025 | Estimate | 15.9% |
| Q2 2025 | Estimate | 15.5% |
| Q3 2025 | Estimate | 15.8% |
| Q4 2025 | Estimate | 18.3% |
| Q1 2026 | Estimate | 16.7% |
| Q2 2026 | Estimate | 16.4% |
Source: Census Bureau · CC BY 4.0 · Full series
Retail e-commerce sales (quarterly, not seasonally adjusted)
Unit: million USD · 107 observations
Estimates are listed as such in the table below
View the underlying data
| Period | Type | Value |
|---|---|---|
| Q4 1999 | Estimate | 5,225 million USD |
| Q1 2000 | Estimate | 5,468 million USD |
| Q2 2000 | Estimate | 5,951 million USD |
| Q3 2000 | Estimate | 6,845 million USD |
| Q4 2000 | Estimate | 8,892 million USD |
| Q1 2001 | Estimate | 7,769 million USD |
| Q2 2001 | Estimate | 7,639 million USD |
| Q3 2001 | Estimate | 7,605 million USD |
| Q4 2001 | Estimate | 10,476 million USD |
| Q1 2002 | Estimate | 9,394 million USD |
| Q2 2002 | Estimate | 9,838 million USD |
| Q3 2002 | Estimate | 10,517 million USD |
| Q4 2002 | Estimate | 13,789 million USD |
| Q1 2003 | Estimate | 12,037 million USD |
| Q2 2003 | Estimate | 12,661 million USD |
| Q3 2003 | Estimate | 13,584 million USD |
| Q4 2003 | Estimate | 17,422 million USD |
| Q1 2004 | Estimate | 15,708 million USD |
| Q2 2004 | Estimate | 15,985 million USD |
| Q3 2004 | Estimate | 16,788 million USD |
| Q4 2004 | Estimate | 21,839 million USD |
| Q1 2005 | Estimate | 19,532 million USD |
| Q2 2005 | Estimate | 20,360 million USD |
| Q3 2005 | Estimate | 21,551 million USD |
| Q4 2005 | Estimate | 27,339 million USD |
| Q1 2006 | Estimate | 24,717 million USD |
| Q2 2006 | Estimate | 24,966 million USD |
| Q3 2006 | Estimate | 26,040 million USD |
| Q4 2006 | Estimate | 34,097 million USD |
| Q1 2007 | Estimate | 29,460 million USD |
| Q2 2007 | Estimate | 30,672 million USD |
| Q3 2007 | Estimate | 31,489 million USD |
| Q4 2007 | Estimate | 41,014 million USD |
| Q1 2008 | Estimate | 33,398 million USD |
| Q2 2008 | Estimate | 33,415 million USD |
| Q3 2008 | Estimate | 32,633 million USD |
| Q4 2008 | Estimate | 38,619 million USD |
| Q1 2009 | Estimate | 31,306 million USD |
| Q2 2009 | Estimate | 32,092 million USD |
| Q3 2009 | Estimate | 33,718 million USD |
| Q4 2009 | Estimate | 44,884 million USD |
| Q1 2010 | Estimate | 36,388 million USD |
| Q2 2010 | Estimate | 37,795 million USD |
| Q3 2010 | Estimate | 39,391 million USD |
| Q4 2010 | Estimate | 53,415 million USD |
| Q1 2011 | Estimate | 43,417 million USD |
| Q2 2011 | Estimate | 44,540 million USD |
| Q3 2011 | Estimate | 45,244 million USD |
| Q4 2011 | Estimate | 63,215 million USD |
| Q1 2012 | Estimate | 50,751 million USD |
| Q2 2012 | Estimate | 51,540 million USD |
| Q3 2012 | Estimate | 52,774 million USD |
| Q4 2012 | Estimate | 72,386 million USD |
| Q1 2013 | Estimate | 56,901 million USD |
| Q2 2013 | Estimate | 58,507 million USD |
| Q3 2013 | Estimate | 59,494 million USD |
| Q4 2013 | Estimate | 81,255 million USD |
| Q1 2014 | Estimate | 63,900 million USD |
| Q2 2014 | Estimate | 67,197 million USD |
| Q3 2014 | Estimate | 68,622 million USD |
| Q4 2014 | Estimate | 92,214 million USD |
| Q1 2015 | Estimate | 72,688 million USD |
| Q2 2015 | Estimate | 76,328 million USD |
| Q3 2015 | Estimate | 78,017 million USD |
| Q4 2015 | Estimate | 104,463 million USD |
| Q1 2016 | Estimate | 82,572 million USD |
| Q2 2016 | Estimate | 87,333 million USD |
| Q3 2016 | Estimate | 88,927 million USD |
| Q4 2016 | Estimate | 118,118 million USD |
| Q1 2017 | Estimate | 94,270 million USD |
| Q2 2017 | Estimate | 101,002 million USD |
| Q3 2017 | Estimate | 102,858 million USD |
| Q4 2017 | Estimate | 137,404 million USD |
| Q1 2018 | Estimate | 109,651 million USD |
| Q2 2018 | Estimate | 117,433 million USD |
| Q3 2018 | Estimate | 118,441 million USD |
| Q4 2018 | Estimate | 152,838 million USD |
| Q1 2019 | Estimate | 119,529 million USD |
| Q2 2019 | Estimate | 130,221 million USD |
| Q3 2019 | Estimate | 136,419 million USD |
| Q4 2019 | Estimate | 175,558 million USD |
| Q1 2020 | Estimate | 144,373 million USD |
| Q2 2020 | Estimate | 200,899 million USD |
| Q3 2020 | Estimate | 201,682 million USD |
| Q4 2020 | Estimate | 251,533 million USD |
| Q1 2021 | Estimate | 210,681 million USD |
| Q2 2021 | Estimate | 228,882 million USD |
| Q3 2021 | Estimate | 221,442 million USD |
| Q4 2021 | Estimate | 275,587 million USD |
| Q1 2022 | Estimate | 226,040 million USD |
| Q2 2022 | Estimate | 240,460 million USD |
| Q3 2022 | Estimate | 241,484 million USD |
| Q4 2022 | Estimate | 289,493 million USD |
| Q1 2023 | Estimate | 243,552 million USD |
| Q2 2023 | Estimate | 260,898 million USD |
| Q3 2023 | Estimate | 264,675 million USD |
| Q4 2023 | Estimate | 317,892 million USD |
| Q1 2024 | Estimate | 261,108 million USD |
| Q2 2024 | Estimate | 278,255 million USD |
| Q3 2024 | Estimate | 284,795 million USD |
| Q4 2024 | Estimate | 345,872 million USD |
| Q1 2025 | Estimate | 275,715 million USD |
| Q2 2025 | Estimate | 293,140 million USD |
| Q3 2025 | Estimate | 299,717 million USD |
| Q4 2025 | Estimate | 365,160 million USD |
| Q1 2026 | Estimate | 301,242 million USD |
| Q2 2026 | Estimate | 329,500 million USD |
Source: Census Bureau · CC BY 4.0 · Full series
Shared periods
Side by side
107 periods are published for both series in United States as quarterly figures on the same basis. Comparing anything else would mean comparing different periods.
| Period | E-commerce share of total retail sales (not seasonally adjusted) | Retail e-commerce sales (quarterly, not seasonally adjusted) |
|---|---|---|
| Q4 1999 | 0.7% Census Bureau | 5,225 million USD Census Bureau |
| Q1 2000 | 0.8% Census Bureau | 5,468 million USD Census Bureau |
| Q2 2000 | 0.8% Census Bureau | 5,951 million USD Census Bureau |
| Q3 2000 | 0.9% Census Bureau | 6,845 million USD Census Bureau |
| Q4 2000 | 1.2% Census Bureau | 8,892 million USD Census Bureau |
| Q1 2001 | 1.1% Census Bureau | 7,769 million USD Census Bureau |
| Q2 2001 | 1% Census Bureau | 7,639 million USD Census Bureau |
| Q3 2001 | 1% Census Bureau | 7,605 million USD Census Bureau |
| Q4 2001 | 1.3% Census Bureau | 10,476 million USD Census Bureau |
| Q1 2002 | 1.3% Census Bureau | 9,394 million USD Census Bureau |
| Q2 2002 | 1.3% Census Bureau | 9,838 million USD Census Bureau |
| Q3 2002 | 1.4% Census Bureau | 10,517 million USD Census Bureau |
| Q4 2002 | 1.7% Census Bureau | 13,789 million USD Census Bureau |
| Q1 2003 | 1.7% Census Bureau | 12,037 million USD Census Bureau |
| Q2 2003 | 1.6% Census Bureau | 12,661 million USD Census Bureau |
| Q3 2003 | 1.7% Census Bureau | 13,584 million USD Census Bureau |
| Q4 2003 | 2% Census Bureau | 17,422 million USD Census Bureau |
| Q1 2004 | 2% Census Bureau | 15,708 million USD Census Bureau |
| Q2 2004 | 1.9% Census Bureau | 15,985 million USD Census Bureau |
| Q3 2004 | 2% Census Bureau | 16,788 million USD Census Bureau |
| Q4 2004 | 2.4% Census Bureau | 21,839 million USD Census Bureau |
| Q1 2005 | 2.4% Census Bureau | 19,532 million USD Census Bureau |
| Q2 2005 | 2.2% Census Bureau | 20,360 million USD Census Bureau |
| Q3 2005 | 2.3% Census Bureau | 21,551 million USD Census Bureau |
| Q4 2005 | 2.8% Census Bureau | 27,339 million USD Census Bureau |
| Q1 2006 | 2.8% Census Bureau | 24,717 million USD Census Bureau |
| Q2 2006 | 2.6% Census Bureau | 24,966 million USD Census Bureau |
| Q3 2006 | 2.7% Census Bureau | 26,040 million USD Census Bureau |
| Q4 2006 | 3.4% Census Bureau | 34,097 million USD Census Bureau |
| Q1 2007 | 3.3% Census Bureau | 29,460 million USD Census Bureau |
| Q2 2007 | 3.1% Census Bureau | 30,672 million USD Census Bureau |
| Q3 2007 | 3.2% Census Bureau | 31,489 million USD Census Bureau |
| Q4 2007 | 3.9% Census Bureau | 41,014 million USD Census Bureau |
| Q1 2008 | 3.6% Census Bureau | 33,398 million USD Census Bureau |
| Q2 2008 | 3.3% Census Bureau | 33,415 million USD Census Bureau |
| Q3 2008 | 3.3% Census Bureau | 32,633 million USD Census Bureau |
| Q4 2008 | 4.1% Census Bureau | 38,619 million USD Census Bureau |
| Q1 2009 | 3.9% Census Bureau | 31,306 million USD Census Bureau |
| Q2 2009 | 3.6% Census Bureau | 32,092 million USD Census Bureau |
| Q3 2009 | 3.8% Census Bureau | 33,718 million USD Census Bureau |
| Q4 2009 | 4.7% Census Bureau | 44,884 million USD Census Bureau |
| Q1 2010 | 4.2% Census Bureau | 36,388 million USD Census Bureau |
| Q2 2010 | 4% Census Bureau | 37,795 million USD Census Bureau |
| Q3 2010 | 4.2% Census Bureau | 39,391 million USD Census Bureau |
| Q4 2010 | 5.3% Census Bureau | 53,415 million USD Census Bureau |
| Q1 2011 | 4.7% Census Bureau | 43,417 million USD Census Bureau |
| Q2 2011 | 4.4% Census Bureau | 44,540 million USD Census Bureau |
| Q3 2011 | 4.5% Census Bureau | 45,244 million USD Census Bureau |
| Q4 2011 | 5.9% Census Bureau | 63,215 million USD Census Bureau |
| Q1 2012 | 5.1% Census Bureau | 50,751 million USD Census Bureau |
| Q2 2012 | 4.9% Census Bureau | 51,540 million USD Census Bureau |
| Q3 2012 | 5% Census Bureau | 52,774 million USD Census Bureau |
| Q4 2012 | 6.5% Census Bureau | 72,386 million USD Census Bureau |
| Q1 2013 | 5.6% Census Bureau | 56,901 million USD Census Bureau |
| Q2 2013 | 5.3% Census Bureau | 58,507 million USD Census Bureau |
| Q3 2013 | 5.4% Census Bureau | 59,494 million USD Census Bureau |
| Q4 2013 | 7% Census Bureau | 81,255 million USD Census Bureau |
| Q1 2014 | 6.1% Census Bureau | 63,900 million USD Census Bureau |
| Q2 2014 | 5.8% Census Bureau | 67,197 million USD Census Bureau |
| Q3 2014 | 6% Census Bureau | 68,622 million USD Census Bureau |
| Q4 2014 | 7.6% Census Bureau | 92,214 million USD Census Bureau |
| Q1 2015 | 6.8% Census Bureau | 72,688 million USD Census Bureau |
| Q2 2015 | 6.5% Census Bureau | 76,328 million USD Census Bureau |
| Q3 2015 | 6.7% Census Bureau | 78,017 million USD Census Bureau |
| Q4 2015 | 8.5% Census Bureau | 104,463 million USD Census Bureau |
| Q1 2016 | 7.5% Census Bureau | 82,572 million USD Census Bureau |
| Q2 2016 | 7.3% Census Bureau | 87,333 million USD Census Bureau |
| Q3 2016 | 7.4% Census Bureau | 88,927 million USD Census Bureau |
| Q4 2016 | 9.3% Census Bureau | 118,118 million USD Census Bureau |
| Q1 2017 | 8.3% Census Bureau | 94,270 million USD Census Bureau |
| Q2 2017 | 8.1% Census Bureau | 101,002 million USD Census Bureau |
| Q3 2017 | 8.3% Census Bureau | 102,858 million USD Census Bureau |
| Q4 2017 | 10.3% Census Bureau | 137,404 million USD Census Bureau |
| Q1 2018 | 9.2% Census Bureau | 109,651 million USD Census Bureau |
| Q2 2018 | 9% Census Bureau | 117,433 million USD Census Bureau |
| Q3 2018 | 9.2% Census Bureau | 118,441 million USD Census Bureau |
| Q4 2018 | 11.2% Census Bureau | 152,838 million USD Census Bureau |
| Q1 2019 | 9.9% Census Bureau | 119,529 million USD Census Bureau |
| Q2 2019 | 9.7% Census Bureau | 130,221 million USD Census Bureau |
| Q3 2019 | 10.2% Census Bureau | 136,419 million USD Census Bureau |
| Q4 2019 | 12.4% Census Bureau | 175,558 million USD Census Bureau |
| Q1 2020 | 11.7% Census Bureau | 144,373 million USD Census Bureau |
| Q2 2020 | 15.5% Census Bureau | 200,899 million USD Census Bureau |
| Q3 2020 | 14.2% Census Bureau | 201,682 million USD Census Bureau |
| Q4 2020 | 16.6% Census Bureau | 251,533 million USD Census Bureau |
| Q1 2021 | 14.7% Census Bureau | 210,681 million USD Census Bureau |
| Q2 2021 | 13.9% Census Bureau | 228,882 million USD Census Bureau |
| Q3 2021 | 13.8% Census Bureau | 221,442 million USD Census Bureau |
| Q4 2021 | 16% Census Bureau | 275,587 million USD Census Bureau |
| Q1 2022 | 14.2% Census Bureau | 226,040 million USD Census Bureau |
| Q2 2022 | 13.5% Census Bureau | 240,460 million USD Census Bureau |
| Q3 2022 | 13.8% Census Bureau | 241,484 million USD Census Bureau |
| Q4 2022 | 16% Census Bureau | 289,493 million USD Census Bureau |
| Q1 2023 | 14.8% Census Bureau | 243,552 million USD Census Bureau |
| Q2 2023 | 14.6% Census Bureau | 260,898 million USD Census Bureau |
| Q3 2023 | 14.8% Census Bureau | 264,675 million USD Census Bureau |
| Q4 2023 | 17.1% Census Bureau | 317,892 million USD Census Bureau |
| Q1 2024 | 15.5% Census Bureau | 261,108 million USD Census Bureau |
| Q2 2024 | 15.3% Census Bureau | 278,255 million USD Census Bureau |
| Q3 2024 | 15.6% Census Bureau | 284,795 million USD Census Bureau |
| Q4 2024 | 17.8% Census Bureau | 345,872 million USD Census Bureau |
| Q1 2025 | 15.9% Census Bureau | 275,715 million USD Census Bureau |
| Q2 2025 | 15.5% Census Bureau | 293,140 million USD Census Bureau |
| Q3 2025 | 15.8% Census Bureau | 299,717 million USD Census Bureau |
| Q4 2025 | 18.3% Census Bureau | 365,160 million USD Census Bureau |
| Q1 2026 | 16.7% Census Bureau | 301,242 million USD Census Bureau |
| Q2 2026 | 16.4% Census Bureau | 329,500 million USD Census Bureau |
Provenance
Where these numbers come from
E-commerce share of total retail sales (not seasonally adjusted)
Proportion of total unadjusted retail sales accounted for by e-commerce transactions.
107 observations charted in United States · source organisations: Census Bureau
Retail e-commerce sales (quarterly, not seasonally adjusted)
Total quarterly sales of goods and services transacted online, without seasonal adjustment.
107 observations charted in United States · source organisations: Census Bureau
Data published under CC BY 4.0. Series A as JSON · Series B as JSON
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