E-commerce share of total retail sales (not seasonally adjusted) vs Retail e-commerce sales (quarterly, seasonally adjusted) in United States
In Q2 2026, e-commerce share of total retail sales (not seasonally adjusted) in United States was 16.4%; retail e-commerce sales (quarterly, seasonally adjusted) was 340,200 million USD.
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United States, quarterly figures, spaced by time from 1999 to 2026 . Different units, drawn on separate scales and clipped to the years both series publish; earlier history stays on each indicator’s own page. Read the values, not the heights.
E-commerce share of total retail sales (not seasonally adjusted)
Unit: % · 107 observations
Estimates are listed as such in the table below
View the underlying data
| Period | Type | Value |
|---|---|---|
| Q4 1999 | Estimate | 0.7% |
| Q1 2000 | Estimate | 0.8% |
| Q2 2000 | Estimate | 0.8% |
| Q3 2000 | Estimate | 0.9% |
| Q4 2000 | Estimate | 1.2% |
| Q1 2001 | Estimate | 1.1% |
| Q2 2001 | Estimate | 1% |
| Q3 2001 | Estimate | 1% |
| Q4 2001 | Estimate | 1.3% |
| Q1 2002 | Estimate | 1.3% |
| Q2 2002 | Estimate | 1.3% |
| Q3 2002 | Estimate | 1.4% |
| Q4 2002 | Estimate | 1.7% |
| Q1 2003 | Estimate | 1.7% |
| Q2 2003 | Estimate | 1.6% |
| Q3 2003 | Estimate | 1.7% |
| Q4 2003 | Estimate | 2% |
| Q1 2004 | Estimate | 2% |
| Q2 2004 | Estimate | 1.9% |
| Q3 2004 | Estimate | 2% |
| Q4 2004 | Estimate | 2.4% |
| Q1 2005 | Estimate | 2.4% |
| Q2 2005 | Estimate | 2.2% |
| Q3 2005 | Estimate | 2.3% |
| Q4 2005 | Estimate | 2.8% |
| Q1 2006 | Estimate | 2.8% |
| Q2 2006 | Estimate | 2.6% |
| Q3 2006 | Estimate | 2.7% |
| Q4 2006 | Estimate | 3.4% |
| Q1 2007 | Estimate | 3.3% |
| Q2 2007 | Estimate | 3.1% |
| Q3 2007 | Estimate | 3.2% |
| Q4 2007 | Estimate | 3.9% |
| Q1 2008 | Estimate | 3.6% |
| Q2 2008 | Estimate | 3.3% |
| Q3 2008 | Estimate | 3.3% |
| Q4 2008 | Estimate | 4.1% |
| Q1 2009 | Estimate | 3.9% |
| Q2 2009 | Estimate | 3.6% |
| Q3 2009 | Estimate | 3.8% |
| Q4 2009 | Estimate | 4.7% |
| Q1 2010 | Estimate | 4.2% |
| Q2 2010 | Estimate | 4% |
| Q3 2010 | Estimate | 4.2% |
| Q4 2010 | Estimate | 5.3% |
| Q1 2011 | Estimate | 4.7% |
| Q2 2011 | Estimate | 4.4% |
| Q3 2011 | Estimate | 4.5% |
| Q4 2011 | Estimate | 5.9% |
| Q1 2012 | Estimate | 5.1% |
| Q2 2012 | Estimate | 4.9% |
| Q3 2012 | Estimate | 5% |
| Q4 2012 | Estimate | 6.5% |
| Q1 2013 | Estimate | 5.6% |
| Q2 2013 | Estimate | 5.3% |
| Q3 2013 | Estimate | 5.4% |
| Q4 2013 | Estimate | 7% |
| Q1 2014 | Estimate | 6.1% |
| Q2 2014 | Estimate | 5.8% |
| Q3 2014 | Estimate | 6% |
| Q4 2014 | Estimate | 7.6% |
| Q1 2015 | Estimate | 6.8% |
| Q2 2015 | Estimate | 6.5% |
| Q3 2015 | Estimate | 6.7% |
| Q4 2015 | Estimate | 8.5% |
| Q1 2016 | Estimate | 7.5% |
| Q2 2016 | Estimate | 7.3% |
| Q3 2016 | Estimate | 7.4% |
| Q4 2016 | Estimate | 9.3% |
| Q1 2017 | Estimate | 8.3% |
| Q2 2017 | Estimate | 8.1% |
| Q3 2017 | Estimate | 8.3% |
| Q4 2017 | Estimate | 10.3% |
| Q1 2018 | Estimate | 9.2% |
| Q2 2018 | Estimate | 9% |
| Q3 2018 | Estimate | 9.2% |
| Q4 2018 | Estimate | 11.2% |
| Q1 2019 | Estimate | 9.9% |
| Q2 2019 | Estimate | 9.7% |
| Q3 2019 | Estimate | 10.2% |
| Q4 2019 | Estimate | 12.4% |
| Q1 2020 | Estimate | 11.7% |
| Q2 2020 | Estimate | 15.5% |
| Q3 2020 | Estimate | 14.2% |
| Q4 2020 | Estimate | 16.6% |
| Q1 2021 | Estimate | 14.7% |
| Q2 2021 | Estimate | 13.9% |
| Q3 2021 | Estimate | 13.8% |
| Q4 2021 | Estimate | 16% |
| Q1 2022 | Estimate | 14.2% |
| Q2 2022 | Estimate | 13.5% |
| Q3 2022 | Estimate | 13.8% |
| Q4 2022 | Estimate | 16% |
| Q1 2023 | Estimate | 14.8% |
| Q2 2023 | Estimate | 14.6% |
| Q3 2023 | Estimate | 14.8% |
| Q4 2023 | Estimate | 17.1% |
| Q1 2024 | Estimate | 15.5% |
| Q2 2024 | Estimate | 15.3% |
| Q3 2024 | Estimate | 15.6% |
| Q4 2024 | Estimate | 17.8% |
| Q1 2025 | Estimate | 15.9% |
| Q2 2025 | Estimate | 15.5% |
| Q3 2025 | Estimate | 15.8% |
| Q4 2025 | Estimate | 18.3% |
| Q1 2026 | Estimate | 16.7% |
| Q2 2026 | Estimate | 16.4% |
Source: Census Bureau · CC BY 4.0 · Full series
Retail e-commerce sales (quarterly, seasonally adjusted)
Unit: million USD · 107 observations
Estimates are listed as such in the table below
View the underlying data
| Period | Type | Value |
|---|---|---|
| Q4 1999 | Estimate | 4,467 million USD |
| Q1 2000 | Estimate | 5,613 million USD |
| Q2 2000 | Estimate | 6,357 million USD |
| Q3 2000 | Estimate | 7,345 million USD |
| Q4 2000 | Estimate | 7,663 million USD |
| Q1 2001 | Estimate | 7,990 million USD |
| Q2 2001 | Estimate | 8,156 million USD |
| Q3 2001 | Estimate | 8,167 million USD |
| Q4 2001 | Estimate | 9,056 million USD |
| Q1 2002 | Estimate | 9,684 million USD |
| Q2 2002 | Estimate | 10,491 million USD |
| Q3 2002 | Estimate | 11,253 million USD |
| Q4 2002 | Estimate | 11,920 million USD |
| Q1 2003 | Estimate | 12,422 million USD |
| Q2 2003 | Estimate | 13,437 million USD |
| Q3 2003 | Estimate | 14,457 million USD |
| Q4 2003 | Estimate | 15,170 million USD |
| Q1 2004 | Estimate | 16,219 million USD |
| Q2 2004 | Estimate | 16,966 million USD |
| Q3 2004 | Estimate | 17,863 million USD |
| Q4 2004 | Estimate | 19,037 million USD |
| Q1 2005 | Estimate | 20,185 million USD |
| Q2 2005 | Estimate | 21,605 million USD |
| Q3 2005 | Estimate | 22,981 million USD |
| Q4 2005 | Estimate | 23,673 million USD |
| Q1 2006 | Estimate | 25,637 million USD |
| Q2 2006 | Estimate | 26,472 million USD |
| Q3 2006 | Estimate | 27,916 million USD |
| Q4 2006 | Estimate | 29,236 million USD |
| Q1 2007 | Estimate | 30,765 million USD |
| Q2 2007 | Estimate | 32,553 million USD |
| Q3 2007 | Estimate | 33,898 million USD |
| Q4 2007 | Estimate | 34,827 million USD |
| Q1 2008 | Estimate | 35,126 million USD |
| Q2 2008 | Estimate | 35,612 million USD |
| Q3 2008 | Estimate | 35,363 million USD |
| Q4 2008 | Estimate | 32,227 million USD |
| Q1 2009 | Estimate | 33,121 million USD |
| Q2 2009 | Estimate | 34,388 million USD |
| Q3 2009 | Estimate | 36,558 million USD |
| Q4 2009 | Estimate | 37,327 million USD |
| Q1 2010 | Estimate | 38,593 million USD |
| Q2 2010 | Estimate | 40,581 million USD |
| Q3 2010 | Estimate | 42,724 million USD |
| Q4 2010 | Estimate | 44,309 million USD |
| Q1 2011 | Estimate | 46,168 million USD |
| Q2 2011 | Estimate | 47,887 million USD |
| Q3 2011 | Estimate | 49,159 million USD |
| Q4 2011 | Estimate | 52,109 million USD |
| Q1 2012 | Estimate | 54,158 million USD |
| Q2 2012 | Estimate | 55,407 million USD |
| Q3 2012 | Estimate | 57,407 million USD |
| Q4 2012 | Estimate | 59,584 million USD |
| Q1 2013 | Estimate | 60,986 million USD |
| Q2 2013 | Estimate | 62,708 million USD |
| Q3 2013 | Estimate | 64,547 million USD |
| Q4 2013 | Estimate | 66,916 million USD |
| Q1 2014 | Estimate | 68,811 million USD |
| Q2 2014 | Estimate | 71,765 million USD |
| Q3 2014 | Estimate | 74,192 million USD |
| Q4 2014 | Estimate | 76,128 million USD |
| Q1 2015 | Estimate | 78,568 million USD |
| Q2 2015 | Estimate | 81,165 million USD |
| Q3 2015 | Estimate | 84,020 million USD |
| Q4 2015 | Estimate | 86,662 million USD |
| Q1 2016 | Estimate | 89,559 million USD |
| Q2 2016 | Estimate | 92,432 million USD |
| Q3 2016 | Estimate | 95,484 million USD |
| Q4 2016 | Estimate | 98,389 million USD |
| Q1 2017 | Estimate | 102,558 million USD |
| Q2 2017 | Estimate | 106,406 million USD |
| Q3 2017 | Estimate | 109,930 million USD |
| Q4 2017 | Estimate | 115,160 million USD |
| Q1 2018 | Estimate | 119,491 million USD |
| Q2 2018 | Estimate | 123,042 million USD |
| Q3 2018 | Estimate | 125,807 million USD |
| Q4 2018 | Estimate | 129,353 million USD |
| Q1 2019 | Estimate | 130,188 million USD |
| Q2 2019 | Estimate | 135,548 million USD |
| Q3 2019 | Estimate | 144,130 million USD |
| Q4 2019 | Estimate | 150,245 million USD |
| Q1 2020 | Estimate | 156,916 million USD |
| Q2 2020 | Estimate | 208,112 million USD |
| Q3 2020 | Estimate | 212,375 million USD |
| Q4 2020 | Estimate | 217,160 million USD |
| Q1 2021 | Estimate | 227,949 million USD |
| Q2 2021 | Estimate | 236,010 million USD |
| Q3 2021 | Estimate | 232,168 million USD |
| Q4 2021 | Estimate | 239,825 million USD |
| Q1 2022 | Estimate | 243,978 million USD |
| Q2 2022 | Estimate | 247,967 million USD |
| Q3 2022 | Estimate | 251,988 million USD |
| Q4 2022 | Estimate | 252,656 million USD |
| Q1 2023 | Estimate | 262,965 million USD |
| Q2 2023 | Estimate | 269,738 million USD |
| Q3 2023 | Estimate | 275,176 million USD |
| Q4 2023 | Estimate | 276,781 million USD |
| Q1 2024 | Estimate | 283,038 million USD |
| Q2 2024 | Estimate | 288,822 million USD |
| Q3 2024 | Estimate | 295,249 million USD |
| Q4 2024 | Estimate | 300,329 million USD |
| Q1 2025 | Estimate | 297,701 million USD |
| Q2 2025 | Estimate | 303,284 million USD |
| Q3 2025 | Estimate | 310,817 million USD |
| Q4 2025 | Estimate | 317,999 million USD |
| Q1 2026 | Estimate | 327,861 million USD |
| Q2 2026 | Estimate | 340,200 million USD |
Source: Census Bureau · CC BY 4.0 · Full series
Shared periods
Side by side
107 periods are published for both series in United States as quarterly figures on the same basis. Comparing anything else would mean comparing different periods.
| Period | E-commerce share of total retail sales (not seasonally adjusted) | Retail e-commerce sales (quarterly, seasonally adjusted) |
|---|---|---|
| Q4 1999 | 0.7% Census Bureau | 4,467 million USD Census Bureau |
| Q1 2000 | 0.8% Census Bureau | 5,613 million USD Census Bureau |
| Q2 2000 | 0.8% Census Bureau | 6,357 million USD Census Bureau |
| Q3 2000 | 0.9% Census Bureau | 7,345 million USD Census Bureau |
| Q4 2000 | 1.2% Census Bureau | 7,663 million USD Census Bureau |
| Q1 2001 | 1.1% Census Bureau | 7,990 million USD Census Bureau |
| Q2 2001 | 1% Census Bureau | 8,156 million USD Census Bureau |
| Q3 2001 | 1% Census Bureau | 8,167 million USD Census Bureau |
| Q4 2001 | 1.3% Census Bureau | 9,056 million USD Census Bureau |
| Q1 2002 | 1.3% Census Bureau | 9,684 million USD Census Bureau |
| Q2 2002 | 1.3% Census Bureau | 10,491 million USD Census Bureau |
| Q3 2002 | 1.4% Census Bureau | 11,253 million USD Census Bureau |
| Q4 2002 | 1.7% Census Bureau | 11,920 million USD Census Bureau |
| Q1 2003 | 1.7% Census Bureau | 12,422 million USD Census Bureau |
| Q2 2003 | 1.6% Census Bureau | 13,437 million USD Census Bureau |
| Q3 2003 | 1.7% Census Bureau | 14,457 million USD Census Bureau |
| Q4 2003 | 2% Census Bureau | 15,170 million USD Census Bureau |
| Q1 2004 | 2% Census Bureau | 16,219 million USD Census Bureau |
| Q2 2004 | 1.9% Census Bureau | 16,966 million USD Census Bureau |
| Q3 2004 | 2% Census Bureau | 17,863 million USD Census Bureau |
| Q4 2004 | 2.4% Census Bureau | 19,037 million USD Census Bureau |
| Q1 2005 | 2.4% Census Bureau | 20,185 million USD Census Bureau |
| Q2 2005 | 2.2% Census Bureau | 21,605 million USD Census Bureau |
| Q3 2005 | 2.3% Census Bureau | 22,981 million USD Census Bureau |
| Q4 2005 | 2.8% Census Bureau | 23,673 million USD Census Bureau |
| Q1 2006 | 2.8% Census Bureau | 25,637 million USD Census Bureau |
| Q2 2006 | 2.6% Census Bureau | 26,472 million USD Census Bureau |
| Q3 2006 | 2.7% Census Bureau | 27,916 million USD Census Bureau |
| Q4 2006 | 3.4% Census Bureau | 29,236 million USD Census Bureau |
| Q1 2007 | 3.3% Census Bureau | 30,765 million USD Census Bureau |
| Q2 2007 | 3.1% Census Bureau | 32,553 million USD Census Bureau |
| Q3 2007 | 3.2% Census Bureau | 33,898 million USD Census Bureau |
| Q4 2007 | 3.9% Census Bureau | 34,827 million USD Census Bureau |
| Q1 2008 | 3.6% Census Bureau | 35,126 million USD Census Bureau |
| Q2 2008 | 3.3% Census Bureau | 35,612 million USD Census Bureau |
| Q3 2008 | 3.3% Census Bureau | 35,363 million USD Census Bureau |
| Q4 2008 | 4.1% Census Bureau | 32,227 million USD Census Bureau |
| Q1 2009 | 3.9% Census Bureau | 33,121 million USD Census Bureau |
| Q2 2009 | 3.6% Census Bureau | 34,388 million USD Census Bureau |
| Q3 2009 | 3.8% Census Bureau | 36,558 million USD Census Bureau |
| Q4 2009 | 4.7% Census Bureau | 37,327 million USD Census Bureau |
| Q1 2010 | 4.2% Census Bureau | 38,593 million USD Census Bureau |
| Q2 2010 | 4% Census Bureau | 40,581 million USD Census Bureau |
| Q3 2010 | 4.2% Census Bureau | 42,724 million USD Census Bureau |
| Q4 2010 | 5.3% Census Bureau | 44,309 million USD Census Bureau |
| Q1 2011 | 4.7% Census Bureau | 46,168 million USD Census Bureau |
| Q2 2011 | 4.4% Census Bureau | 47,887 million USD Census Bureau |
| Q3 2011 | 4.5% Census Bureau | 49,159 million USD Census Bureau |
| Q4 2011 | 5.9% Census Bureau | 52,109 million USD Census Bureau |
| Q1 2012 | 5.1% Census Bureau | 54,158 million USD Census Bureau |
| Q2 2012 | 4.9% Census Bureau | 55,407 million USD Census Bureau |
| Q3 2012 | 5% Census Bureau | 57,407 million USD Census Bureau |
| Q4 2012 | 6.5% Census Bureau | 59,584 million USD Census Bureau |
| Q1 2013 | 5.6% Census Bureau | 60,986 million USD Census Bureau |
| Q2 2013 | 5.3% Census Bureau | 62,708 million USD Census Bureau |
| Q3 2013 | 5.4% Census Bureau | 64,547 million USD Census Bureau |
| Q4 2013 | 7% Census Bureau | 66,916 million USD Census Bureau |
| Q1 2014 | 6.1% Census Bureau | 68,811 million USD Census Bureau |
| Q2 2014 | 5.8% Census Bureau | 71,765 million USD Census Bureau |
| Q3 2014 | 6% Census Bureau | 74,192 million USD Census Bureau |
| Q4 2014 | 7.6% Census Bureau | 76,128 million USD Census Bureau |
| Q1 2015 | 6.8% Census Bureau | 78,568 million USD Census Bureau |
| Q2 2015 | 6.5% Census Bureau | 81,165 million USD Census Bureau |
| Q3 2015 | 6.7% Census Bureau | 84,020 million USD Census Bureau |
| Q4 2015 | 8.5% Census Bureau | 86,662 million USD Census Bureau |
| Q1 2016 | 7.5% Census Bureau | 89,559 million USD Census Bureau |
| Q2 2016 | 7.3% Census Bureau | 92,432 million USD Census Bureau |
| Q3 2016 | 7.4% Census Bureau | 95,484 million USD Census Bureau |
| Q4 2016 | 9.3% Census Bureau | 98,389 million USD Census Bureau |
| Q1 2017 | 8.3% Census Bureau | 102,558 million USD Census Bureau |
| Q2 2017 | 8.1% Census Bureau | 106,406 million USD Census Bureau |
| Q3 2017 | 8.3% Census Bureau | 109,930 million USD Census Bureau |
| Q4 2017 | 10.3% Census Bureau | 115,160 million USD Census Bureau |
| Q1 2018 | 9.2% Census Bureau | 119,491 million USD Census Bureau |
| Q2 2018 | 9% Census Bureau | 123,042 million USD Census Bureau |
| Q3 2018 | 9.2% Census Bureau | 125,807 million USD Census Bureau |
| Q4 2018 | 11.2% Census Bureau | 129,353 million USD Census Bureau |
| Q1 2019 | 9.9% Census Bureau | 130,188 million USD Census Bureau |
| Q2 2019 | 9.7% Census Bureau | 135,548 million USD Census Bureau |
| Q3 2019 | 10.2% Census Bureau | 144,130 million USD Census Bureau |
| Q4 2019 | 12.4% Census Bureau | 150,245 million USD Census Bureau |
| Q1 2020 | 11.7% Census Bureau | 156,916 million USD Census Bureau |
| Q2 2020 | 15.5% Census Bureau | 208,112 million USD Census Bureau |
| Q3 2020 | 14.2% Census Bureau | 212,375 million USD Census Bureau |
| Q4 2020 | 16.6% Census Bureau | 217,160 million USD Census Bureau |
| Q1 2021 | 14.7% Census Bureau | 227,949 million USD Census Bureau |
| Q2 2021 | 13.9% Census Bureau | 236,010 million USD Census Bureau |
| Q3 2021 | 13.8% Census Bureau | 232,168 million USD Census Bureau |
| Q4 2021 | 16% Census Bureau | 239,825 million USD Census Bureau |
| Q1 2022 | 14.2% Census Bureau | 243,978 million USD Census Bureau |
| Q2 2022 | 13.5% Census Bureau | 247,967 million USD Census Bureau |
| Q3 2022 | 13.8% Census Bureau | 251,988 million USD Census Bureau |
| Q4 2022 | 16% Census Bureau | 252,656 million USD Census Bureau |
| Q1 2023 | 14.8% Census Bureau | 262,965 million USD Census Bureau |
| Q2 2023 | 14.6% Census Bureau | 269,738 million USD Census Bureau |
| Q3 2023 | 14.8% Census Bureau | 275,176 million USD Census Bureau |
| Q4 2023 | 17.1% Census Bureau | 276,781 million USD Census Bureau |
| Q1 2024 | 15.5% Census Bureau | 283,038 million USD Census Bureau |
| Q2 2024 | 15.3% Census Bureau | 288,822 million USD Census Bureau |
| Q3 2024 | 15.6% Census Bureau | 295,249 million USD Census Bureau |
| Q4 2024 | 17.8% Census Bureau | 300,329 million USD Census Bureau |
| Q1 2025 | 15.9% Census Bureau | 297,701 million USD Census Bureau |
| Q2 2025 | 15.5% Census Bureau | 303,284 million USD Census Bureau |
| Q3 2025 | 15.8% Census Bureau | 310,817 million USD Census Bureau |
| Q4 2025 | 18.3% Census Bureau | 317,999 million USD Census Bureau |
| Q1 2026 | 16.7% Census Bureau | 327,861 million USD Census Bureau |
| Q2 2026 | 16.4% Census Bureau | 340,200 million USD Census Bureau |
Provenance
Where these numbers come from
E-commerce share of total retail sales (not seasonally adjusted)
Proportion of total unadjusted retail sales accounted for by e-commerce transactions.
107 observations charted in United States · source organisations: Census Bureau
Retail e-commerce sales (quarterly, seasonally adjusted)
Total quarterly sales of goods and services transacted online, adjusted for seasonal variation.
107 observations charted in United States · source organisations: Census Bureau
Data published under CC BY 4.0. Series A as JSON · Series B as JSON
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