E-commerce share of total retail sales vs Individuals who purchased online in the last 12 months (% of population) in United Kingdom

E-commerce share of total retail sales (monthly) and Individuals who purchased online in the last 12 months (% of population) (annual) in United Kingdom. They are published at different intervals, so each is drawn on its own rather than matched period by period.

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The series

Over time

United Kingdom. E-commerce share of total retail sales is published as monthly figures and individuals who purchased online in the last 12 months (% of population) as annual ones, so they are drawn on separate charts, clipped to undefined, and no period is matched between them. Read each on its own.

E-commerce share of total retail sales

Unit: % · 2 observations

Line chart
E-commerce share of total retail salesE-commerce share of total retail sales. 2 observations from July 2026 to August 2026, ranging from 28.4% to 28.8%. Latest value 28.8% (August 2026). % 0 10 20 30 3 Jul 5 Jul 9 Jul 13 Jul 17 Jul 21 Jul 25 Jul 29 Jul Jul 2026 Aug 2026 28% 29%
E-commerce share of total retail salesE-commerce share of total retail sales. 2 observations from July 2026 to August 2026, ranging from 28.4% to 28.8%. Latest value 28.8% (August 2026). % 0 10 20 30 3 Jul 5 Jul 9 Jul 13 Jul 17 Jul 21 Jul 25 Jul 29 Jul Jul 2026 Aug 2026 28% 29%
E-commerce share of total retail salesE-commerce share of total retail sales. 2 observations from July 2026 to August 2026, ranging from 28.4% to 28.8%. Latest value 28.8% (August 2026). % 0 10 20 30 3 Jul 9 Jul 13 Jul 17 Jul 21 Jul 25 Jul 29 Jul 28% 29%
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E-commerce share of total retail sales
Period Type Value
July 2026 Actual 28.4%
August 2026 Actual 28.8%
Source: ONS · CC BY 4.0 · Full series

Individuals who purchased online in the last 12 months (% of population)

Unit: % · 13 observations

Line chart
Individuals who purchased online in the last 12 months (% of population)Individuals who purchased online in the last 12 months (% of population). 13 observations from 2008 to 2020, ranging from 57.3% to 90.2%. Latest value 90.2% (2020). % 0 20 40 60 80 100 2008 2010 2012 2014 2016 2018 2020 90%
Individuals who purchased online in the last 12 months (% of population)Individuals who purchased online in the last 12 months (% of population). 13 observations from 2008 to 2020, ranging from 57.3% to 90.2%. Latest value 90.2% (2020). % 0 30 60 90 120 2008 2010 2012 2014 2016 2018 2020 90%
Individuals who purchased online in the last 12 months (% of population)Individuals who purchased online in the last 12 months (% of population). 13 observations from 2008 to 2020, ranging from 57.3% to 90.2%. Latest value 90.2% (2020). % 0 30 60 90 120 2008 2010 2012 2014 2016 2018 2020 90%
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Individuals who purchased online in the last 12 months (% of population)
Period Type Value
2008 Actual 57.3%
2009 Actual 66%
2010 Actual 67.5%
2011 Actual 71.1%
2012 Actual 72.6%
2013 Actual 77%
2014 Actual 78.8%
2015 Actual 81.1%
2016 Actual 82.6%
2017 Actual 82%
2018 Actual 82.8%
2019 Actual 86.8%
2020 Actual 90.2%
Source: Eurostat · CC BY 4.0 · Full series

Shared periods

Side by side

No period lines up: e-commerce share of total retail sales is monthly and individuals who purchased online in the last 12 months (% of population) is annual. A month and a year are not the same measurement window, so no row pairs them.

Provenance

Where these numbers come from

E-commerce share of total retail sales

Percentage share of total retail sales value accounted for by online transactions.

2 observations charted in United Kingdom · source organisations: ONS

Individuals who purchased online in the last 12 months (% of population)

Percentage of individuals aged 16 to 74 who bought or ordered goods or services over the internet for private use in the last 12 months.

13 observations charted in United Kingdom · source organisations: Eurostat

Data published under CC BY 4.0. Series A as JSON · Series B as JSON

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