E-commerce share of total retail sales vs Individuals who purchased online in the last 3 months (% of population) in United Kingdom
E-commerce share of total retail sales (monthly) and Individuals who purchased online in the last 3 months (% of population) (annual) in United Kingdom. They are published at different intervals, so each is drawn on its own rather than matched period by period.
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The series
Over time
United Kingdom. E-commerce share of total retail sales is published as monthly figures and individuals who purchased online in the last 3 months (% of population) as annual ones, so they are drawn on separate charts, clipped to undefined, and no period is matched between them. Read each on its own.
E-commerce share of total retail sales
Unit: % · 2 observations
View the underlying data
| Period | Type | Value |
|---|---|---|
| July 2026 | Actual | 28.4% |
| August 2026 | Actual | 28.8% |
Individuals who purchased online in the last 3 months (% of population)
Unit: % · 13 observations
View the underlying data
| Period | Type | Value |
|---|---|---|
| 2008 | Actual | 48.9% |
| 2009 | Actual | 57.7% |
| 2010 | Actual | 60.3% |
| 2011 | Actual | 63.6% |
| 2012 | Actual | 64.1% |
| 2013 | Actual | 70.5% |
| 2014 | Actual | 72.4% |
| 2015 | Actual | 75.4% |
| 2016 | Actual | 77.6% |
| 2017 | Actual | 77.6% |
| 2018 | Actual | 76.7% |
| 2019 | Actual | 80.1% |
| 2020 | Actual | 83% |
Shared periods
Side by side
No period lines up: e-commerce share of total retail sales is monthly and individuals who purchased online in the last 3 months (% of population) is annual. A month and a year are not the same measurement window, so no row pairs them.
Provenance
Where these numbers come from
E-commerce share of total retail sales
Percentage share of total retail sales value accounted for by online transactions.
2 observations charted in United Kingdom · source organisations: ONS
Individuals who purchased online in the last 3 months (% of population)
Percentage of individuals aged 16 to 74 who bought or ordered goods or services over the internet for private use in the last 3 months.
13 observations charted in United Kingdom · source organisations: Eurostat
Data published under CC BY 4.0. Series A as JSON · Series B as JSON
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