Halloween celebration participation rate

RecordSTO-GPEEW14XTY-XJMEYKN0QW-WS3C6M

74%
estimate

United States · 2026

Halloween celebration participation rate in the United States was 74% in 2026 (NRF).

Original source
Publisher
NRF
Authority tier
T2 Official
Retrieved
23 Sep 2026
Status
Verified

What the source says

Halloween remains a popular holiday for consumers, with 74% planning to celebrate this year, on par with 73% last year.

Checked: the figure 74%is stated in this passage. If it does not match, the extraction is wrong and we want to know.

Cite this figure

APA

National Retail Federation. (2026). NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion. Retrieved September 23, 2026, from https://nrf.com/media-center/press-releases/nrf-halloween-survey-shows-consumer-spending-expected-to-reach-13-5-billion. Via StatOrigin, https://statorigin.org/stat/stat_GPEEW14XTYXJMEYKN0QWWS3C6M

Other formats: MLA, Chicago, BibTeX
MLA
National Retail Federation. "NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion." 2026, https://nrf.com/media-center/press-releases/nrf-halloween-survey-shows-consumer-spending-expected-to-reach-13-5-billion. Accessed 23 Sept. 2026 via StatOrigin, https://statorigin.org/stat/stat_GPEEW14XTYXJMEYKN0QWWS3C6M.
Chicago
National Retail Federation. "NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion." 2026. https://nrf.com/media-center/press-releases/nrf-halloween-survey-shows-consumer-spending-expected-to-reach-13-5-billion. Accessed September 23, 2026. Cited from StatOrigin, https://statorigin.org/stat/stat_GPEEW14XTYXJMEYKN0QWWS3C6M.
BibTeX
@misc{nrf2026halloweenws3c6m, author = {{National Retail Federation}}, title = {NRF Halloween Survey Shows Consumer Spending Expected to Reach \$13.5 Billion}, year = {2026}, howpublished = {StatOrigin, https://statorigin.org}, url = {https://statorigin.org/stat/stat_GPEEW14XTYXJMEYKN0QWWS3C6M}, note = {Original source: https://nrf.com/media-center/press-releases/nrf-halloween-survey-shows-consumer-spending-expected-to-reach-13-5-billion. Accessed September 23, 2026.} }

Data published under CC BY 4.0. The citation credits the original publisher and links to this permanent record.

Provenance and verification

Everything needed to check this number yourself, without taking our word for it.

Chain of custody
Record: STO-GPEEW14XTY-XJMEYKN0QW-WS3C6M T2 Official

Primary source

Publisher
National Retail Federation · homepage ↗
Authority tier
Tier 2 · National and industry official
Report
NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion
Type
Press release
Published
—
Locator
NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion
Retrieved
23 September 2026
Link status
Reachable (HTTP 200)
Report licence
See source

Verification

Status
Verified
Review protocol
pipeline:quote-verified-v2
Checked on
27 September 2026
Last revision
27 September 2026
Permanent URL
/stat/stat_GPEEW14XTYXJMEYKN0QWWS3C6M