G47 · Retail · United States

Halloween celebration participation rate

United States: 74% in 2026, +1.0 pp on 2025.

  • 74% Latest · United States · 2026
  • +1.0 pp vs 2025
  • Annual Release cadence
  • 3 Records · 1 region · 2019–2026

Verified 27 Sep 2026 · 1 publisher · Next period 2027

Over time

United States over time. Forecasts are dashed with hollow markers; the underlying values are one click away under the chart.

Fig 1 · G47 · United States Annual

Halloween celebration participation rate

United States, 2019 to 2026

3 observations · 2019 to 2026

Estimates are listed as such in the table below No figure published for these periods

Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
View the underlying data
Halloween celebration participation rate
Period Type Value
2019 Actual 68%
2025 Actual 73%
2026 Estimate 74%
Source: NRF · percent · CC BY 4.0 · statorigin.org

Every record

3 records · 1 region · 2019–2026. Each period links to its record: the value, its source evidence and original document.

Halloween celebration participation rate: every record, grouped by region, newest first.
Period Value Source Type
United States 3 records
2026 74% NRF · 31 Dec 2026 estimate
2025 73% NRF · 31 Dec 2025
2019 68% NRF · 31 Dec 2019

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How this measure is built

Definition
Percentage of consumers planning to celebrate Halloween.
Measure
One slice of Celebration participation rate ( form: share, segment: halloween ) . Percentage of consumers planning to celebrate or participate in a holiday or event. Region and period are columns on every record, not slices.
Limitations
Values are shown as published; StatOrigin does not revise, fill gaps or convert currencies.
Verification
Each value, unit, period and place was checked against its source evidence before publication. See the methodology and the corrections process.

Sources · 1 document

Frequently asked questions

What is the latest halloween celebration participation rate?

United States: 74% in 2026, +1.0 pp on 2025.

Where does this data come from?

From 1 document published by NRF. Every figure on this page links to its record, which preserves the original source evidence.

How often is it updated?

Annual. The newest published period is 2026; the next release should cover 2027. A new figure appears here once the publisher releases it and it passes verification.

Can I use this data?

Yes. StatOrigin publishes it under CC BY 4.0: you may copy, chart and republish it, including commercially, with attribution to StatOrigin and to the original publisher.

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Cite the page as a data set, or open any record to cite one figure: each record carries APA, MLA, Chicago and BibTeX forms that credit the original publisher.

StatOrigin. (2026). Halloween celebration participation rate [Data set]. Retrieved October 22, 2026, from https://statorigin.org/indicators/halloween-celebration-participation-rate

"Halloween celebration participation rate." StatOrigin, 2026, https://statorigin.org/indicators/halloween-celebration-participation-rate. Accessed 22 Oct. 2026.

StatOrigin. "Halloween celebration participation rate." Data set, 2026. Accessed October 22, 2026. https://statorigin.org/indicators/halloween-celebration-participation-rate.

@misc{statorigin_halloween_celebration_participation_rate_2026, title = {Halloween celebration participation rate}, author = {{StatOrigin}}, year = {2026}, url = {https://statorigin.org/indicators/halloween-celebration-participation-rate}, note = {Data set. Accessed 2026-10-22} }