United States, July 2026
+3.1%since June 2026
Source: NRF
ISIC G47 · Industry hub · 8 publishers
Retail statistics
1,878 verified figures across 127 measures of the retail industry, from 8 publishers in 41 regions. Every number opens the report and sentence it was taken from.
E-commerce share of total retail sales (not seasonally adjusted)
16.4%United States, Q2 2026 Estimate
−0.3 ppsince Q1 2026
Source: Census Bureau
Retail e-commerce sales (quarterly, not seasonally adjusted)
329.5 billion USDUnited States, Q2 2026 Estimate
+9.4%since Q1 2026
Source: Census Bureau
United States, as of 16 Sep 2026 Estimate
0%since 20 Aug 2026
Source: NRF
Key findings
The most quotable figures in this dataset, each with its publisher. Copy a citation or open the record to read the source sentence.
Market size and output 8
- Halloween retail spending in the United States was 13.1 billion USD in 2025 (NRF). NRF ↗ T2 Official
- Online retail sales of goods in China (year to date) were 13,081.6 billion CNY in 2024 (NBS China). NBS China ↗ T1 Official
- Online retail sales of goods and services in China (year to date) were 15,522.5 billion CNY in 2024 (NBS China). NBS China ↗ T1 Official
- Total retail sales of consumer goods in China were 3,982.4 billion CNY in August 2026 (NBS China). NBS China ↗ T1 Official
- Retail industry contribution to GDP in the United States was 5.3 trillion USD as of 20 August 2026 (NRF). NRF ↗ T2 Official
- Total retail sales in the United States were 763.6 billion USD in July 2026 (Census Bureau). Census Bureau ↗ T1 Official
- Retail sales of goods in China were 3,528 billion CNY in August 2026 (NBS China). NBS China ↗ T1 Official
- Urban retail sales of consumer goods in China were 3,378 billion CNY in July 2026 (NBS China). NBS China ↗ T1 Official
Growth and change 2
- Online retail sales of goods growth rate year on year in China (year to date) was 6.5% in 2024 (NBS China). NBS China ↗ T1 Official
- Containerized import volume, year-on-year growth in the United States was -0.3% in 2025 (NRF). NRF ↗ T2 Official
Trade 1
- Containerized import volume in the United States was 25.4 million TEU in 2025 (NRF). NRF ↗ T2 Official
People and employment 1
- Retail-supported employment in the United States was 55 million as of 20 August 2026 (NRF). NRF ↗ T2 Official
Other measures 2
- Individuals who purchased online in the last 12 months in Greece (% of population) was 68% in 2025 (Eurostat). Eurostat ↗ T1 Official
- Individuals who purchased online in the last 3 months in Albania (% of population) was 23.3% in 2025 (Eurostat). Eurostat ↗ T1 Official
Charts
The best-covered series in this dataset. Every chart can be embedded with its attribution line, and its underlying data is one click below it.
Individuals who purchased online in the last 12 months (% of population) by country
2025 · 10 countries
View the underlying data
| Category | Source | Type | Value |
|---|---|---|---|
| Ireland | Eurostat | Actual | 95% |
| Netherlands | Eurostat | Actual | 94.2% |
| Norway | Eurostat | Actual | 92.5% |
| Denmark | Eurostat | Actual | 91.2% |
| Sweden | Eurostat | Actual | 88.8% |
| Switzerland | Eurostat | Actual | 85.5% |
| Czechia | Eurostat | Actual | 83.7% |
| Finland | Eurostat | Actual | 82% |
| Germany | Eurostat | Actual | 81.4% |
| France | Eurostat | Actual | 80.2% |
Source: Eurostat · percent · CC BY 4.0 · statorigin.org
Individuals who purchased online in the last 3 months (% of population) by country
2025 · 10 countries
View the underlying data
| Category | Source | Type | Value |
|---|---|---|---|
| Ireland | Eurostat | Actual | 87.5% |
| Netherlands | Eurostat | Actual | 86.4% |
| Denmark | Eurostat | Actual | 81.9% |
| Norway | Eurostat | Actual | 80.4% |
| Sweden | Eurostat | Actual | 80.1% |
| Czechia | Eurostat | Actual | 75.4% |
| Switzerland | Eurostat | Actual | 73.9% |
| Germany | Eurostat | Actual | 70.4% |
| France | Eurostat | Actual | 70.3% |
| Luxembourg | Eurostat | Actual | 69.1% |
Source: Eurostat · percent · CC BY 4.0 · statorigin.org
Retail statistics by topic
Each topic gathers one measure across every country and year, with its own country pages and rankings.
Every measure in this dataset
Latest value for each measure, the change from the previous period, and its trend. The full records, with provenance columns, are in the CSV download.
Retail sales 85
Total value or volume of goods and services sold by retail enterprises directly to consumers. 85 slices on this page.
Online retail sales of physical goods share of total retail sales (year to date) 26.8% −0.8 pp since 2023 NBS China 5 records
Show 77 more measures
- Retail sales of enterprises above designated size 1,430.8 billion CNY
- Retail turnover, seasonally adjusted (monthly) 37,906.6 million AUD
- Rural retail sales of consumer goods 524.2 billion CNY
- Total retail sales of consumer goods 3,982.4 billion CNY
- Total retail sales of consumer goods (year to date) 32,756.9 billion CNY
- Retail sales of consumer goods in rural areas 536.7 billion CNY
- Retail turnover volume, seasonally adjusted (quarterly) 106,008.5 million AUD
- Total retail sales 763.6 billion USD
- Total retail sales (seasonally adjusted) 1,986.5 billion USD
- Online retail sales value growth 4.6%
- Online retail sales of goods growth rate year on year (year to date) 4.3%
- Total retail sales, month-on-month growth -0.6%
- Urban retail sales of consumer goods growth rate year on year 0.2%
- Clothing online turnover growth rate 5.6%
- Consumer electronics online turnover growth rate 5.4%
- Consumer electronics retail turnover growth rate 5.5%
- Core retail sales, month-over-month change 0.3%
- Core retail sales, year-over-year change 4.72%
- DIY products retail turnover growth rate 4%
- Furniture and household articles retail turnover growth rate 2.6%
- Personal care retail turnover growth rate 12.5%
- Retail sales excluding motor vehicles and gasoline, month-over-month change 0.32%
- Retail sales excluding motor vehicles and gasoline, year-over-year change 5.15%
- Retail sales of consumer goods excluding automobiles growth rate year on year 2.5%
- Retail sales of enterprises above designated size growth rate year on year -3.4%
- Retail sales of goods growth rate year on year 0.3%
- Retail sales of goods growth rate year on year (year to date) 1%
- Retail sales volume growth 0.7%
- Retail turnover monthly growth rate -1.8%
- Retail turnover quarterly growth rate 1.3%
- Retail turnover volume, quarter-on-quarter growth 0.3%
- Rural retail sales of consumer goods growth rate year on year 1.6%
- Shoes and leather products retail turnover growth rate 0.6%
- Total retail sales of consumer goods growth rate year on year 0.4%
- Total retail sales of consumer goods growth rate year on year (year to date) 1.1%
- Total retail sales, year-on-year growth 5%
- Building and garden supply stores sales year-over-year change (monthly) -1.2%
- Clothing and accessories stores sales year-over-year change (monthly) 6.55%
- Core retail sales, year-to-date change (year to date) 6.53%
- Department stores turnover monthly change 36.6 million AUD
- Department stores turnover monthly growth rate 1.9%
- Electronics and appliance store sales, month-over-month change -0.05%
- Electronics and appliance store sales, year-over-year change 12%
- Food retail turnover growth rate 1.5%
- Furniture and home furnishings stores sales year-over-year change (monthly) 2.71%
- General merchandise stores sales year-over-year change (monthly) 8.3%
- Grocery and beverage stores sales year-over-year change (monthly) 4.52%
- Health and personal care stores sales year-over-year change (monthly) 10.1%
- Non-food retail sales volume growth rate 1.9%
- Non-food retail turnover growth rate 3.6%
- Non-food stores sales volume growth 1%
- Non-food stores sales volume growth (monthly) -1.3%
- Online retail sales of goods and services growth rate year on year 4.8%
- Online retail sales of services growth rate year on year 5.2%
- Online retail sales of services year-on-year growth 5.1%
- Online retail sales value growth rate year-on-year 11%
- Online retail turnover growth rate 3.8%
- Other retailing turnover monthly change 114.1 million AUD
- Other retailing turnover monthly growth rate 1.9%
- Recreational goods retail turnover growth rate 1.5%
17 further measures are in the CSV download.
New orders 14
Total volume or value of new orders received by businesses. 14 slices on this page.
Show 6 more measures
- New orders in manufacture of other transport equipment, month-on-month change 126.4%
- New orders in manufacturing excluding large-scale orders, month-on-month change -1.4%
- New orders in manufacturing excluding large-scale orders, three-month-on-three-month change -2.2%
- New orders in manufacturing from euro area, month-on-month change 12.1%
- New orders in manufacturing from outside the euro area, month-on-month change -10.1%
- New orders in manufacturing, three-month-on-three-month change 2.9%
E-commerce sales 10
Total monetary value of sales transactions conducted electronically. 10 slices on this page.
E-commerce share of total retail sales (not seasonally adjusted) 16.4% −0.3 pp since Q1 2026 Census Bureau 107 records
E-commerce share of total retail sales (seasonally adjusted) 17.1% +0.1 pp since Q1 2026 Census Bureau 107 records
Retail e-commerce sales (quarterly, not seasonally adjusted) 329.5 billion USD +9.4% since Q1 2026 Census Bureau 107 records
Retail e-commerce sales (quarterly, seasonally adjusted) 340.2 billion USD +3.8% since Q1 2026 Census Bureau 107 records
Retail e-commerce sales growth quarter-over-quarter (not seasonally adjusted) 9.4% Census Bureau 1 record
Retail e-commerce sales growth quarter-over-quarter (seasonally adjusted) 3.8% Census Bureau 1 record
Container cargo volume 4
Total volume of containerized cargo handled at ports, measured in twenty-foot equivalent units. 4 slices on this page.
Revenue 3
Total monetary income earned from business operations and sales of goods or services. 3 slices on this page.
Consumer spending 2
Total expenditure by consumers on goods and services. 2 slices on this page.
Online purchases 2
The proportion or number of individuals who purchased goods or services over the internet for private use. 2 slices on this page.
Individuals who purchased online in the last 12 months (% of population) 72.7% +2 pp since 2024 Eurostat 608 records
Individuals who purchased online in the last 3 months (% of population) 65.8% +1.7 pp since 2024 Eurostat 608 records
Retail sales volume 2
The volume of retail sales, measured in real terms with price changes removed. 2 slices on this page.
Measures with one series 5
One slice each, so they have nothing to add up with on this page.
127 measures. Each name opens the full series; each value opens the record with its source evidence.
Answered from the data
Common questions
How big is the retail market in the United States?
Halloween retail spending in the United States was 13.1 billion USD in 2025 (NRF).
How fast is the retail market growing?
Health and personal care stores sales year-over-year change in the United States was 10.1% in July 2026 (NRF).
What are the key market share figures for retail?
E-commerce share of total retail sales in the United Kingdom was 28.8% in August 2026 (ONS).
What is the forecast for retail?
NRF projects halloween retail spending in the United States at 13.5 billion USD in 2026.
Where does this retail data come from?
Every figure on this page traces to a primary source: 8 organisations publish the underlying data, and the observed figures span 1999 to 2026, with projections to 2027. The full source table lists each report, its publication date and the original link.
How often is this page updated?
The dataset was last verified on 4 October 2026. Annual series are refreshed when the publisher releases a new edition; corrections are accepted at any time and answered within 48 hours.
Sources
Every document behind this page, with the date we read it and whether the link still resolves. All 1878 collected records are published as verified.
| Document | Publisher | Authority tier | Published | Accessed | Locator | Data points |
|---|---|---|---|---|---|---|
| Retail Trade, Australia, June 2025 Press release | ABS | T1 Official | — | 15 Sep 2026 | Department stores; Other retailing; Key statistics | 12 |
| Retail Trade, Australia, Preliminary, June 2021 Press release | ABS | T1 Official | — | 15 Sep 2026 | Key statistics; Total retail turnover | 7 |
| Total Retail Sales of Consumer Goods in December 2024 Press release | NBS China | T1 Official | 24 Jan 2025 | 30 Sep 2026 | Main text | 5 |
| Total Retail Sales of Consumer Goods in December 2023 Press release | NBS China | T1 Official | 1 Feb 2024 | 30 Sep 2026 | Main text | 5 |
| Total Retail Sales of Consumer Goods in December 2022 Press release | NBS China | T1 Official | 18 Jan 2023 | 30 Sep 2026 | Main text | 5 |
| Total Retail Sales of Consumer Goods in 2021 Press release | NBS China | T1 Official | 18 Jan 2022 | 30 Sep 2026 | Main text | 5 |
| Total Retail Sales of Consumer Goods Went Up by 4.6 percent in December 2020 Press release | NBS China | T1 Official | 19 Jan 2021 | 30 Sep 2026 | Main text | 5 |
| National Economy Remained Steady with Innovation-Led and High-Quality Development in August Press release | NBS China | T1 Official | — | 15 Sep 2026 | 3. Market Sales Scaled Up and Service Retails Saw Fast Growth. | 22 |
| Total Retail Sales of Consumer Goods from January to July 2026 Press release | NBS China | T1 Official | — | 15 Sep 2026 | Total Retail Sales of Consumer Goods from January to July 2026; Total Retail Sales of Consumer Goods in July 2026 | 34 |
| Retail sales, Great Britain Press release | ONS | T1 Official | — | 23 Sep 2026 | Online retail values; Retail sector volumes | 7 |
| Retail sales, Great Britain Press release | ONS | T1 Official | — | 15 Sep 2026 | All main sectors except automotive fuel rose over the three months to July 2026; Online sales rose over the three months to July 2026 across most sectors, but fell over the month across all; Overview | 12 |
| Eurostat individuals who purchased online in the last 12 months (ages 16–74) Dataset | Eurostat | T1 Official | — | 2 Oct 2026 | isoc_ec_ib20: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2025","unit":"PC_IND"}; isoc_ec_ib20: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2024","unit":"PC_IND"}; isoc_ec_ib20: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2023","unit":"PC_IND"} | 209 |
| Eurostat individuals who purchased online in the last 12 months (ages 16–74, 2002–2019) Dataset | Eurostat | T1 Official | — | 2 Oct 2026 | isoc_ec_ibuy: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2019","unit":"PC_IND"}; isoc_ec_ibuy: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2018","unit":"PC_IND"}; isoc_ec_ibuy: {"freq":"A","geo":"AT","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2019","unit":"PC_IND"} | 399 |
| Eurostat individuals who purchased online in the last 3 months (ages 16–74) Dataset | Eurostat | T1 Official | — | 2 Oct 2026 | isoc_ec_ib20: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2025","unit":"PC_IND"}; isoc_ec_ib20: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2024","unit":"PC_IND"}; isoc_ec_ib20: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2023","unit":"PC_IND"} | 209 |
| Eurostat individuals who purchased online in the last 3 months (ages 16–74, 2002–2019) Dataset | Eurostat | T1 Official | — | 2 Oct 2026 | isoc_ec_ibuy: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2019","unit":"PC_IND"}; isoc_ec_ibuy: {"freq":"A","geo":"AL","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2018","unit":"PC_IND"}; isoc_ec_ibuy: {"freq":"A","geo":"AT","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2019","unit":"PC_IND"} | 399 |
| Retail turnover up by nearly 3 percent in July Press release | CBS | T1 Official | — | 23 Sep 2026 | Turnover of online retail up by nearly 4 percent; Online turnover by subsector*; Turnover in non-food sector up by 3.6 percent | 23 |
| New orders in manufacturing in July 2026: +2.5% on the previous month Press release | Destatis | T1 Official | — | 15 Sep 2026 | New orders in manufacturing; Turnover in July 2026 down 1.5% on the previous month | 19 |
| Quarterly Retail E-Commerce Sales: Not Adjusted Sales Time Series (Table 3) Dataset | Census Bureau | T1 Official | 18 Aug 2026 | 30 Sep 2026 | Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 1st quarter 2026(r); Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 4th quarter 2025; Census Bureau Table 3 (Not Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 3rd quarter 2025 | 212 |
| Quarterly Retail E-Commerce Sales: Adjusted Sales Time Series (Table 3) Dataset | Census Bureau | T1 Official | 18 Aug 2026 | 30 Sep 2026 | Census Bureau Table 3 (Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 1st quarter 2026(r); Census Bureau Table 3 (Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 4th quarter 2025; Census Bureau Table 3 (Adjusted) delimited layout: Col 1 = Quarter, Col 2 = Total Sales ($M), Col 3 = E-Commerce Sales ($M), Col 4 = E-Commerce Share (%). Row: 3rd quarter 2025 | 212 |
| Monthly Retail Trade - Quarterly Retail E-Commerce Sales Report Press release | Census Bureau | T1 Official | — | 23 Sep 2026 | Quarterly Retail E-Commerce Sales Report | 12 |
| Monthly Retail Trade Press release | Census Bureau | T1 Official | — | 15 Sep 2026 | Advance Estimates of U.S. Retail and Food Services | 7 |
| NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion Press release | NRF | T2 Official | — | 23 Sep 2026 | NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion | 6 |
| CNBC/NRF Retail Monitor Shows 10th Month of Sales Growth in July Press release | NRF | T2 Official | — | 23 Sep 2026 | Specifics from key sectors; CNBC/NRF Retail Monitor Shows 10th Month of Sales Growth in July | 19 |
| Import Cargo’s Peak Season Not Over Yet Press release | NRF | T2 Official | — | 15 Sep 2026 | Import Cargo’s Peak Season Not Over Yet | 11 |
| Import Cargo’s Early Peak Season is Winding Down Press release | NRF | T2 Official | — | 15 Sep 2026 | Press Release; About NRF | 19 |
| New Jersey Employer Penalty Threatens Jobs, Health Care Coverage and Economic Growth Press release | NRF | T2 Official | — | 23 Sep 2026 | About NRF | 2 |
| SpecTech Alliance: FCC Should Reject NextNav's Plan to Seize the Lower 900 MHz Band Press release | NRF | T2 Official | — | 23 Sep 2026 | About NRF | 1 |
Report snapshots are retained internally for verification only and are never redistributed. Where a figure comes from a paywalled report, only the number published in its public summary is recorded.
8 further figures come from companies reporting on their own results and operations. They describe one company rather than the industry, so they are not part of this page. They stay published, with their sources: Walmart.
Cite and reuse
Published under CC BY 4.0. Reuse is free, including commercially, with attribution.
StatOrigin. (2026). Retail Industry Statistics. Retrieved from https://statorigin.org/industries/retail
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