Internet advertising revenue (annual)
RecordSTO-QPRH8Y963K-TH19EE62FD-KVJBR9
United States · 2024
Internet advertising revenue in the United States was 259 billion USD in 2024 (IAB).
- Publisher
- IAB
- Authority tier
- T2 Official
- Locator
- Main article opening
- Retrieved
- 30 Sep 2026
- Status
- Verified
What the source says
The digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors.
Checked: the figure 259 billion USDis stated in this passage. If it does not match, the extraction is wrong and we want to know.
Cite this figure
APA
Interactive Advertising Bureau. (2025). IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market). Retrieved September 30, 2026, from https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/. Via StatOrigin, https://statorigin.org/stat/stat_QPRH8Y963KTH19EE62FDKVJBR9
Other formats: MLA, Chicago, BibTeX
- MLA
- Interactive Advertising Bureau. "IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market)." 2025, https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/. Accessed 30 Sept. 2026 via StatOrigin, https://statorigin.org/stat/stat_QPRH8Y963KTH19EE62FDKVJBR9.
- Chicago
- Interactive Advertising Bureau. "IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market)." 2025. https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/. Accessed September 30, 2026. Cited from StatOrigin, https://statorigin.org/stat/stat_QPRH8Y963KTH19EE62FDKVJBR9.
- BibTeX
- @misc{iab2025internetkvjbr9, author = {{Interactive Advertising Bureau}}, title = {IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market)}, year = {2025}, howpublished = {StatOrigin, https://statorigin.org}, url = {https://statorigin.org/stat/stat_QPRH8Y963KTH19EE62FDKVJBR9}, note = {Original source: https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2024/. Accessed September 30, 2026.} }
Data published under CC BY 4.0. The citation credits the original publisher and links to this permanent record.
Provenance and verification
Everything needed to check this number yourself, without taking our word for it.
Primary source
- Publisher
- Interactive Advertising Bureau · homepage ↗
- Authority tier
- Tier 2 · National and industry official
- Report
- IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market)
- Type
- Press release
- Published
- 17 April 2025
- Locator
- Main article opening
- Retrieved
- 30 September 2026
- Link status
- Reachable (HTTP 200)
- Report licence
- See source
Verification
- Status
- Verified
- Review protocol
- gemini:evidence-check-v1:2026-09-30
- Checked on
- 30 September 2026
- Last revision
- 29 September 2026
- Permanent URL
- /stat/stat_QPRH8Y963KTH19EE62FDKVJBR9