M73 · Advertising and Market Research · United States
Internet advertising revenue (annual)
United States: 294.6 billion USD in 2025, +13.7% on 2024.
- 294.6 billion USD Latest · United States · 2025
- +13.7% vs 2024
- Annual Release cadence
- 2 Records · 1 region · 2024–2025
Verified 30 Sep 2026 · 1 publisher · Next period 2026
Over time
United States over time. Forecasts are dashed with hollow markers; the underlying values are one click away under the chart.
Internet advertising revenue (annual)
United States, 2024 to 2025
Every record
2 records · 1 region · 2024–2025. Each period links to its record: the value, its source evidence and original document.
Download this data
Every file carries its provenance: the CSV has a source column per row, and the chart images print the publisher, the licence and this page's address under the drawing. Source: IAB. Licence: CC BY 4.0.
Use and publication rights
- View, cite and link: free
Quote any number, cite this page or a single record, and link to it anywhere.
- Copy, chart and republish: free with attribution
The data is published under CC BY 4.0, commercial use included. Credit StatOrigin and the original publisher (IAB); the chart files already carry that line.
- The source documents: the publisher's terms
Figures are facts read from the publishers' own documents. The documents themselves, their text and design, stay under each publisher's terms; follow the source links for those.
How this measure is built
- Definition
- Total revenue generated from online and digital advertising across all platforms and formats in the United States, compiled by PwC for the Interactive Advertising Bureau (IAB).
- Measure
- One slice of Revenue ( form: level, segment: internet advertising ) . Total monetary income earned from business operations and sales of goods or services. Region and period are columns on every record, not slices.
- Limitations
- Values are shown as published; StatOrigin does not revise, fill gaps or convert currencies.
- Verification
- Each value, unit, period and place was checked against its source evidence before publication. See the methodology and the corrections process.
Sources · 2 documents
| Document | Publisher | Published | Data points |
|---|---|---|---|
| IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market) | IAB | 16 Apr 2026 | 1 |
| IAB / PwC Internet Advertising Revenue Report: Full Year 2024 (U.S. Market) | IAB | 17 Apr 2025 | 1 |
Other slices of revenue
- YouTube advertising revenue 17 advertising revenue · youtube advertising
- Cloud infrastructure services quarterly revenue 6 cloud infrastructure services
- Amazon cloud infrastructure services market share 4 company reported
- Cloud infrastructure services trailing twelve-month revenue 4 cumulative · cloud infrastructure services
- Google cloud infrastructure services market share 4 company reported
- Microsoft cloud infrastructure services market share 4 company reported
- Public IaaS and PaaS revenue year-on-year growth rate 4 public iaas and paas
- Public cloud market share of top three providers 4 top three public cloud
- Airline industry revenue 3
- Catering industry income 3 catering
- Catering industry income growth rate year on year 3 catering
- Cloud infrastructure services spending year-on-year growth rate 3 cloud infrastructure services
Frequently asked questions
What is the latest internet advertising revenue (annual)?
United States: 294.6 billion USD in 2025, +13.7% on 2024.
Where does this data come from?
From 2 documents published by IAB. Every figure on this page links to its record, which preserves the original source evidence.
How often is it updated?
Annual. The newest published period is 2025; the next release should cover 2026. A new figure appears here once the publisher releases it and it passes verification.
Can I use this data?
Yes. StatOrigin publishes it under CC BY 4.0: you may copy, chart and republish it, including commercially, with attribution to StatOrigin and to the original publisher.
Cite this page
Cite the page as a data set, or open any record to cite one figure: each record carries APA, MLA, Chicago and BibTeX forms that credit the original publisher.
StatOrigin. (2026). Internet advertising revenue (annual) [Data set]. Retrieved October 22, 2026, from https://statorigin.org/indicators/internet-advertising-revenue-annual
"Internet advertising revenue (annual)." StatOrigin, 2026, https://statorigin.org/indicators/internet-advertising-revenue-annual. Accessed 22 Oct. 2026.
StatOrigin. "Internet advertising revenue (annual)." Data set, 2026. Accessed October 22, 2026. https://statorigin.org/indicators/internet-advertising-revenue-annual.
@misc{statorigin_internet_advertising_revenue_annual_2026, title = {Internet advertising revenue (annual)}, author = {{StatOrigin}}, year = {2026}, url = {https://statorigin.org/indicators/internet-advertising-revenue-annual}, note = {Data set. Accessed 2026-10-22} }