Halloween celebration participation rate vs Retail e-commerce sales (quarterly, seasonally adjusted) in United States

Halloween celebration participation rate (annual) and Retail e-commerce sales (quarterly, seasonally adjusted) (quarterly) in United States. They are published at different intervals, so each is drawn on its own rather than matched period by period.

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The series

Over time

United States. Halloween celebration participation rate is published as annual figures and retail e-commerce sales (quarterly, seasonally adjusted) as quarterly ones, so they are drawn on separate charts, clipped to 2019–2026, and no period is matched between them. Read each on its own.

Halloween celebration participation rate

Unit: % · 3 observations

Line chart

Estimates are listed as such in the table below No figure published for these periods

Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
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Halloween celebration participation rate
Period Type Value
2019 Actual 68%
2025 Actual 73%
2026 Estimate 74%
Source: NRF · CC BY 4.0 · Full series

Retail e-commerce sales (quarterly, seasonally adjusted)

Unit: million USD · 30 observations

Line chart

Estimates are listed as such in the table below

Retail e-commerce sales (quarterly, seasonally adjusted)Retail e-commerce sales (quarterly, seasonally adjusted). 30 observations from Q1 2019 to Q2 2026, ranging from 130,188 million USD to 340,200 million USD. Latest value 340,200 million USD (Q2 2026). million USD 0 100,000 200,000 300,000 400,000 2019 2020 2021 2022 2023 2024 2025 2026 340,200
Retail e-commerce sales (quarterly, seasonally adjusted)Retail e-commerce sales (quarterly, seasonally adjusted). 30 observations from Q1 2019 to Q2 2026, ranging from 130,188 million USD to 340,200 million USD. Latest value 340,200 million USD (Q2 2026). million USD 0 100,000 200,000 300,000 400,000 2019 2020 2021 2022 2023 2024 2025 2026 340,200
Retail e-commerce sales (quarterly, seasonally adjusted)Retail e-commerce sales (quarterly, seasonally adjusted). 30 observations from Q1 2019 to Q2 2026, ranging from 130,188 million USD to 340,200 million USD. Latest value 340,200 million USD (Q2 2026). million USD 0 100,000 200,000 300,000 400,000 2019 2020 2021 2022 2023 2024 2025 2026 340,200
View the underlying data
Retail e-commerce sales (quarterly, seasonally adjusted)
Period Type Value
Q1 2019 Estimate 130,188 million USD
Q2 2019 Estimate 135,548 million USD
Q3 2019 Estimate 144,130 million USD
Q4 2019 Estimate 150,245 million USD
Q1 2020 Estimate 156,916 million USD
Q2 2020 Estimate 208,112 million USD
Q3 2020 Estimate 212,375 million USD
Q4 2020 Estimate 217,160 million USD
Q1 2021 Estimate 227,949 million USD
Q2 2021 Estimate 236,010 million USD
Q3 2021 Estimate 232,168 million USD
Q4 2021 Estimate 239,825 million USD
Q1 2022 Estimate 243,978 million USD
Q2 2022 Estimate 247,967 million USD
Q3 2022 Estimate 251,988 million USD
Q4 2022 Estimate 252,656 million USD
Q1 2023 Estimate 262,965 million USD
Q2 2023 Estimate 269,738 million USD
Q3 2023 Estimate 275,176 million USD
Q4 2023 Estimate 276,781 million USD
Q1 2024 Estimate 283,038 million USD
Q2 2024 Estimate 288,822 million USD
Q3 2024 Estimate 295,249 million USD
Q4 2024 Estimate 300,329 million USD
Q1 2025 Estimate 297,701 million USD
Q2 2025 Estimate 303,284 million USD
Q3 2025 Estimate 310,817 million USD
Q4 2025 Estimate 317,999 million USD
Q1 2026 Estimate 327,861 million USD
Q2 2026 Estimate 340,200 million USD
Source: Census Bureau · CC BY 4.0 · Full series

Shared periods

Side by side

No period lines up: halloween celebration participation rate is annual and retail e-commerce sales (quarterly, seasonally adjusted) is quarterly. A month and a year are not the same measurement window, so no row pairs them.

Provenance

Where these numbers come from

Halloween celebration participation rate

Percentage of consumers planning to celebrate Halloween.

3 observations charted in United States · source organisations: NRF

Retail e-commerce sales (quarterly, seasonally adjusted)

Total quarterly sales of goods and services transacted online, adjusted for seasonal variation.

30 observations charted in United States (of 107 quarterly records) · source organisations: Census Bureau

Data published under CC BY 4.0. Series A as JSON · Series B as JSON

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