Halloween celebration participation rate vs E-commerce share of total retail sales (seasonally adjusted) in United States

Halloween celebration participation rate (annual) and E-commerce share of total retail sales (seasonally adjusted) (quarterly) in United States. They are published at different intervals, so each is drawn on its own rather than matched period by period.

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United States. Halloween celebration participation rate is published as annual figures and e-commerce share of total retail sales (seasonally adjusted) as quarterly ones, so they are drawn on separate charts, clipped to 2019–2026, and no period is matched between them. Read each on its own.

Halloween celebration participation rate

Unit: % · 3 observations

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Estimates are listed as such in the table below No figure published for these periods

Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
Halloween celebration participation rateHalloween celebration participation rate. 3 observations from 2019 to 2026, ranging from 68% to 74%. Latest value 74% (2026). % 0 20 40 60 80 2019 2020 2021 2022 2023 2024 2025 2026 68% 74%
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Halloween celebration participation rate
Period Type Value
2019 Actual 68%
2025 Actual 73%
2026 Estimate 74%
Source: NRF · CC BY 4.0 · Full series

E-commerce share of total retail sales (seasonally adjusted)

Unit: % · 30 observations

Line chart

Estimates are listed as such in the table below

E-commerce share of total retail sales (seasonally adjusted)E-commerce share of total retail sales (seasonally adjusted). 30 observations from Q1 2019 to Q2 2026, ranging from 10% to 17.1%. Latest value 17.1% (Q2 2026). % 0 5 10 15 20 2019 2020 2021 2022 2023 2024 2025 2026 17%
E-commerce share of total retail sales (seasonally adjusted)E-commerce share of total retail sales (seasonally adjusted). 30 observations from Q1 2019 to Q2 2026, ranging from 10% to 17.1%. Latest value 17.1% (Q2 2026). % 0 5 10 15 20 2019 2020 2021 2022 2023 2024 2025 2026 17%
E-commerce share of total retail sales (seasonally adjusted)E-commerce share of total retail sales (seasonally adjusted). 30 observations from Q1 2019 to Q2 2026, ranging from 10% to 17.1%. Latest value 17.1% (Q2 2026). % 0 5 10 15 20 2019 2020 2021 2022 2023 2024 2025 2026 17%
View the underlying data
E-commerce share of total retail sales (seasonally adjusted)
Period Type Value
Q1 2019 Estimate 10%
Q2 2019 Estimate 10.3%
Q3 2019 Estimate 10.8%
Q4 2019 Estimate 11.2%
Q1 2020 Estimate 11.9%
Q2 2020 Estimate 16.3%
Q3 2020 Estimate 14.9%
Q4 2020 Estimate 15%
Q1 2021 Estimate 14.9%
Q2 2021 Estimate 14.6%
Q3 2021 Estimate 14.5%
Q4 2021 Estimate 14.6%
Q1 2022 Estimate 14.4%
Q2 2022 Estimate 14.2%
Q3 2022 Estimate 14.5%
Q4 2022 Estimate 14.6%
Q1 2023 Estimate 15%
Q2 2023 Estimate 15.3%
Q3 2023 Estimate 15.4%
Q4 2023 Estimate 15.5%
Q1 2024 Estimate 15.9%
Q2 2024 Estimate 16.1%
Q3 2024 Estimate 16.2%
Q4 2024 Estimate 16.2%
Q1 2025 Estimate 16%
Q2 2025 Estimate 16.3%
Q3 2025 Estimate 16.4%
Q4 2025 Estimate 16.7%
Q1 2026 Estimate 17%
Q2 2026 Estimate 17.1%
Source: Census Bureau · CC BY 4.0 · Full series

Shared periods

Side by side

No period lines up: halloween celebration participation rate is annual and e-commerce share of total retail sales (seasonally adjusted) is quarterly. A month and a year are not the same measurement window, so no row pairs them.

Provenance

Where these numbers come from

Halloween celebration participation rate

Percentage of consumers planning to celebrate Halloween.

3 observations charted in United States · source organisations: NRF

E-commerce share of total retail sales (seasonally adjusted)

Proportion of total seasonally adjusted retail sales accounted for by e-commerce transactions.

30 observations charted in United States (of 107 quarterly records) · source organisations: Census Bureau

Data published under CC BY 4.0. Series A as JSON · Series B as JSON

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