G47 · Retail · United States

E-commerce share of total retail sales (seasonally adjusted)

United States: 17.1% in Q2 2026, +0.8 pp on Q2 2025.

  • 17.1% Latest · United States · Q2 2026
  • +0.8 pp vs Q2 2025
  • Quarterly Release cadence
  • 107 Records · 1 region · 1999–2026

Verified 30 Sep 2026 · 1 publisher · Next period Q3 2026

Over time

United States over time. Forecasts are dashed with hollow markers; the underlying values are one click away under the chart.

Fig 1 · G47 · United States Quarterly

E-commerce share of total retail sales (seasonally adjusted)

United States, Q4 1999 to Q2 2026

107 observations · Q4 1999 to Q2 2026

Estimates are listed as such in the table below

E-commerce share of total retail sales (seasonally adjusted)E-commerce share of total retail sales (seasonally adjusted). 107 observations from Q4 1999 to Q2 2026, ranging from 0.6% to 17.1%. Latest value 17.1% (Q2 2026). % 0 5 10 15 20 2003 2007 2011 2015 2019 2023 17%
E-commerce share of total retail sales (seasonally adjusted)E-commerce share of total retail sales (seasonally adjusted). 107 observations from Q4 1999 to Q2 2026, ranging from 0.6% to 17.1%. Latest value 17.1% (Q2 2026). % 0 5 10 15 20 2003 2007 2011 2015 2019 2023 17%
E-commerce share of total retail sales (seasonally adjusted)E-commerce share of total retail sales (seasonally adjusted). 107 observations from Q4 1999 to Q2 2026, ranging from 0.6% to 17.1%. Latest value 17.1% (Q2 2026). % 0 5 10 15 20 2003 2007 2011 2015 2019 2023 17%
View the underlying data
E-commerce share of total retail sales (seasonally adjusted)
Period Type Value
Q4 1999 Estimate 0.6%
Q1 2000 Estimate 0.8%
Q2 2000 Estimate 0.9%
Q3 2000 Estimate 1%
Q4 2000 Estimate 1%
Q1 2001 Estimate 1.1%
Q2 2001 Estimate 1.1%
Q3 2001 Estimate 1.1%
Q4 2001 Estimate 1.2%
Q1 2002 Estimate 1.3%
Q2 2002 Estimate 1.4%
Q3 2002 Estimate 1.5%
Q4 2002 Estimate 1.5%
Q1 2003 Estimate 1.6%
Q2 2003 Estimate 1.7%
Q3 2003 Estimate 1.8%
Q4 2003 Estimate 1.9%
Q1 2004 Estimate 2%
Q2 2004 Estimate 2%
Q3 2004 Estimate 2.1%
Q4 2004 Estimate 2.2%
Q1 2005 Estimate 2.3%
Q2 2005 Estimate 2.4%
Q3 2005 Estimate 2.5%
Q4 2005 Estimate 2.6%
Q1 2006 Estimate 2.7%
Q2 2006 Estimate 2.8%
Q3 2006 Estimate 2.9%
Q4 2006 Estimate 3.1%
Q1 2007 Estimate 3.2%
Q2 2007 Estimate 3.3%
Q3 2007 Estimate 3.5%
Q4 2007 Estimate 3.5%
Q1 2008 Estimate 3.6%
Q2 2008 Estimate 3.6%
Q3 2008 Estimate 3.6%
Q4 2008 Estimate 3.6%
Q1 2009 Estimate 3.8%
Q2 2009 Estimate 3.9%
Q3 2009 Estimate 4.1%
Q4 2009 Estimate 4.1%
Q1 2010 Estimate 4.2%
Q2 2010 Estimate 4.4%
Q3 2010 Estimate 4.6%
Q4 2010 Estimate 4.6%
Q1 2011 Estimate 4.7%
Q2 2011 Estimate 4.8%
Q3 2011 Estimate 4.9%
Q4 2011 Estimate 5.1%
Q1 2012 Estimate 5.2%
Q2 2012 Estimate 5.3%
Q3 2012 Estimate 5.5%
Q4 2012 Estimate 5.6%
Q1 2013 Estimate 5.6%
Q2 2013 Estimate 5.8%
Q3 2013 Estimate 5.9%
Q4 2013 Estimate 6.1%
Q1 2014 Estimate 6.2%
Q2 2014 Estimate 6.3%
Q3 2014 Estimate 6.5%
Q4 2014 Estimate 6.6%
Q1 2015 Estimate 6.9%
Q2 2015 Estimate 7%
Q3 2015 Estimate 7.2%
Q4 2015 Estimate 7.4%
Q1 2016 Estimate 7.7%
Q2 2016 Estimate 7.8%
Q3 2016 Estimate 8%
Q4 2016 Estimate 8.2%
Q1 2017 Estimate 8.4%
Q2 2017 Estimate 8.7%
Q3 2017 Estimate 8.9%
Q4 2017 Estimate 9.1%
Q1 2018 Estimate 9.4%
Q2 2018 Estimate 9.6%
Q3 2018 Estimate 9.7%
Q4 2018 Estimate 9.9%
Q1 2019 Estimate 10%
Q2 2019 Estimate 10.3%
Q3 2019 Estimate 10.8%
Q4 2019 Estimate 11.2%
Q1 2020 Estimate 11.9%
Q2 2020 Estimate 16.3%
Q3 2020 Estimate 14.9%
Q4 2020 Estimate 15%
Q1 2021 Estimate 14.9%
Q2 2021 Estimate 14.6%
Q3 2021 Estimate 14.5%
Q4 2021 Estimate 14.6%
Q1 2022 Estimate 14.4%
Q2 2022 Estimate 14.2%
Q3 2022 Estimate 14.5%
Q4 2022 Estimate 14.6%
Q1 2023 Estimate 15%
Q2 2023 Estimate 15.3%
Q3 2023 Estimate 15.4%
Q4 2023 Estimate 15.5%
Q1 2024 Estimate 15.9%
Q2 2024 Estimate 16.1%
Q3 2024 Estimate 16.2%
Q4 2024 Estimate 16.2%
Q1 2025 Estimate 16%
Q2 2025 Estimate 16.3%
Q3 2025 Estimate 16.4%
Q4 2025 Estimate 16.7%
Q1 2026 Estimate 17%
Q2 2026 Estimate 17.1%
Source: Census Bureau · percent · CC BY 4.0 · statorigin.org

Record preview

107 records · 1 region · 1999–2026. Each period links to its record: the value, its source evidence and original document.

Showing 1 recent records from the first 1 regions in the overview. Download all 107 records (CSV) or read a regional JSON series.

E-commerce share of total retail sales (seasonally adjusted): record preview, grouped by region, newest first.
Period Value Source Type
United States 1 record
Q2 2026 17.1% Census Bureau · 30 Jun 2026 estimate

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How this measure is built

Definition
Proportion of total seasonally adjusted retail sales accounted for by e-commerce transactions.
Measure
One slice of E-commerce sales ( basis: seasonally adjusted, form: share ) . Total monetary value of sales transactions conducted electronically. Region and period are columns on every record, not slices.
Limitations
Values are shown as published; StatOrigin does not revise, fill gaps or convert currencies.
Verification
Each value, unit, period and place was checked against its source evidence before publication. See the methodology and the corrections process.

Sources · 2 documents

Other slices of e-commerce sales

Frequently asked questions

What is the latest e-commerce share of total retail sales (seasonally adjusted)?

United States: 17.1% in Q2 2026, +0.8 pp on Q2 2025.

Where does this data come from?

From 2 documents published by Census Bureau. Every figure on this page links to its record, which preserves the original source evidence.

How often is it updated?

Quarterly. The newest published period is Q2 2026; the next release should cover Q3 2026. A new figure appears here once the publisher releases it and it passes verification.

Can I use this data?

Yes. StatOrigin publishes it under CC BY 4.0: you may copy, chart and republish it, including commercially, with attribution to StatOrigin and to the original publisher.

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StatOrigin. (2026). E-commerce share of total retail sales (seasonally adjusted) [Data set]. Retrieved October 28, 2026, from https://statorigin.org/indicators/e-commerce-share-of-total-retail-sales-seasonally-adjusted

"E-commerce share of total retail sales (seasonally adjusted)." StatOrigin, 2026, https://statorigin.org/indicators/e-commerce-share-of-total-retail-sales-seasonally-adjusted. Accessed 28 Oct. 2026.

StatOrigin. "E-commerce share of total retail sales (seasonally adjusted)." Data set, 2026. Accessed October 28, 2026. https://statorigin.org/indicators/e-commerce-share-of-total-retail-sales-seasonally-adjusted.

@misc{statorigin_e_commerce_share_of_total_retail_sales_seasonally_adjusted_2026, title = {E-commerce share of total retail sales (seasonally adjusted)}, author = {{StatOrigin}}, year = {2026}, url = {https://statorigin.org/indicators/e-commerce-share-of-total-retail-sales-seasonally-adjusted}, note = {Data set. Accessed 2026-10-28} }