M73 · Advertising and Market Research · United States

Internet advertising revenue growth (annual)

United States: 13.9% in 2025, −1.1 pp on 2024.

  • 13.9% Latest · United States · 2025
  • −1.1 pp vs 2024
  • Annual Release cadence
  • 2 Records · 1 region · 2024–2025

Verified 30 Sep 2026 · 1 publisher · Next period 2026

Over time

United States over time. Forecasts are dashed with hollow markers; the underlying values are one click away under the chart.

Fig 1 · M73 · United States Annual

Internet advertising revenue growth (annual)

United States, 2024 to 2025

2 observations · 2024 to 2025
Internet advertising revenue growth (annual)Internet advertising revenue growth (annual). 2 observations from 2024 to 2025, ranging from 13.9% to 15%. Latest value 13.9% (2025). % 0 3 6 9 12 15 2024 2025 15% 14%
Internet advertising revenue growth (annual)Internet advertising revenue growth (annual). 2 observations from 2024 to 2025, ranging from 13.9% to 15%. Latest value 13.9% (2025). % 0 5 10 15 2024 2025 15% 14%
Internet advertising revenue growth (annual)Internet advertising revenue growth (annual). 2 observations from 2024 to 2025, ranging from 13.9% to 15%. Latest value 13.9% (2025). % 0 5 10 15 2024 2025 15% 14%
View the underlying data
Internet advertising revenue growth (annual)
Period Type Value
2024 Actual 15%
2025 Actual 13.9%
Source: IAB · percent · CC BY 4.0 · statorigin.org

Every record

2 records · 1 region · 2024–2025. Each period links to its record: the value, its source evidence and original document.

Internet advertising revenue growth (annual): every record, grouped by region, newest first.
Period Value Source Type
United States 2 records
2025 13.9% IAB · 16 Apr 2026
2024 15% IAB · 17 Apr 2025

Download this data

Every file carries its provenance: the CSV has a source column per row, and the chart images print the publisher, the licence and this page's address under the drawing. Source: IAB. Licence: CC BY 4.0.

Use and publication rights

  • View, cite and link: free

    Quote any number, cite this page or a single record, and link to it anywhere.

  • Copy, chart and republish: free with attribution

    The data is published under CC BY 4.0, commercial use included. Credit StatOrigin and the original publisher (IAB); the chart files already carry that line.

  • The source documents: the publisher's terms

    Figures are facts read from the publishers' own documents. The documents themselves, their text and design, stay under each publisher's terms; follow the source links for those.

How this measure is built

Definition
Year-over-year percentage change in total internet advertising revenue in the United States, reported by the IAB / PwC.
Measure
One slice of Revenue ( form: growth, segment: internet advertising ) . Total monetary income earned from business operations and sales of goods or services. Region and period are columns on every record, not slices.
Limitations
Values are shown as published; StatOrigin does not revise, fill gaps or convert currencies.
Verification
Each value, unit, period and place was checked against its source evidence before publication. See the methodology and the corrections process.

Sources · 2 documents

Other slices of revenue

Frequently asked questions

What is the latest internet advertising revenue growth (annual)?

United States: 13.9% in 2025, −1.1 pp on 2024.

Where does this data come from?

From 2 documents published by IAB. Every figure on this page links to its record, which preserves the original source evidence.

How often is it updated?

Annual. The newest published period is 2025; the next release should cover 2026. A new figure appears here once the publisher releases it and it passes verification.

Can I use this data?

Yes. StatOrigin publishes it under CC BY 4.0: you may copy, chart and republish it, including commercially, with attribution to StatOrigin and to the original publisher.

Cite this page

Cite the page as a data set, or open any record to cite one figure: each record carries APA, MLA, Chicago and BibTeX forms that credit the original publisher.

StatOrigin. (2026). Internet advertising revenue growth (annual) [Data set]. Retrieved October 28, 2026, from https://statorigin.org/indicators/internet-advertising-revenue-growth-annual

"Internet advertising revenue growth (annual)." StatOrigin, 2026, https://statorigin.org/indicators/internet-advertising-revenue-growth-annual. Accessed 28 Oct. 2026.

StatOrigin. "Internet advertising revenue growth (annual)." Data set, 2026. Accessed October 28, 2026. https://statorigin.org/indicators/internet-advertising-revenue-growth-annual.

@misc{statorigin_internet_advertising_revenue_growth_annual_2026, title = {Internet advertising revenue growth (annual)}, author = {{StatOrigin}}, year = {2026}, url = {https://statorigin.org/indicators/internet-advertising-revenue-growth-annual}, note = {Data set. Accessed 2026-10-28} }