ISIC G47 · Portugal · 1 publishers
Retail in Portugal
36 verified figures for Portugal, covering 2 indicators from 1 primary source. Every figure links to the report it came from.
Portugal compared
| Measure | Portugal | Highest country |
|---|---|---|
| Individuals who purchased online in the last 12 months (% of population) | 60.5%Portugal · 2025 | 95%Ireland · 2025 |
| Individuals who purchased online in the last 3 months (% of population) | 49.6%Portugal · 2025 | 87.5%Ireland · 2025 |
The short version
Key takeaways
- Individuals who purchased online in the last 12 months in Portugal (% of population) was 60.5% in 2025 (Eurostat). Eurostat ↗ T1 Official
- Individuals who purchased online in the last 3 months in Portugal (% of population) was 49.6% in 2025 (Eurostat). Eurostat ↗ T1 Official
- Individuals who purchased online in the last 12 months in Portugal (% of population) was 59.3% in 2024 (Eurostat). Eurostat ↗ T1 Official
The complete table
Retail data for Portugal
Every row links to its own page with the full source, verbatim quote and citation.
36 data points across 2 indicators. Each line shows the latest value; open a line for earlier periods and forecasts.
Individuals who purchased online in the last 12 months (% of population)+17 more202560.5%EurostatT12025actual→
Individuals who purchased online in the last 3 months (% of population)+17 more202549.6%EurostatT12025actual→
Primary documents
Sources
| Document | Publisher | Authority tier | Accessed | Locator | Data points |
|---|---|---|---|---|---|
| Eurostat individuals who purchased online in the last 12 months (ages 16–74) Dataset | Eurostat | T1 Official | 2 Oct 2026 | isoc_ec_ib20: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2025","unit":"PC_IND"}; isoc_ec_ib20: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2024","unit":"PC_IND"}; isoc_ec_ib20: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2023","unit":"PC_IND"} | 6 |
| Eurostat individuals who purchased online in the last 12 months (ages 16–74, 2002–2019) Dataset | Eurostat | T1 Official | 2 Oct 2026 | isoc_ec_ibuy: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2019","unit":"PC_IND"}; isoc_ec_ibuy: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2018","unit":"PC_IND"}; isoc_ec_ibuy: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BLT12","time":"2017","unit":"PC_IND"} | 12 |
| Eurostat individuals who purchased online in the last 3 months (ages 16–74) Dataset | Eurostat | T1 Official | 2 Oct 2026 | isoc_ec_ib20: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2025","unit":"PC_IND"}; isoc_ec_ib20: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2024","unit":"PC_IND"}; isoc_ec_ib20: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2023","unit":"PC_IND"} | 6 |
| Eurostat individuals who purchased online in the last 3 months (ages 16–74, 2002–2019) Dataset | Eurostat | T1 Official | 2 Oct 2026 | isoc_ec_ibuy: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2019","unit":"PC_IND"}; isoc_ec_ibuy: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2018","unit":"PC_IND"}; isoc_ec_ibuy: {"freq":"A","geo":"PT","ind_type":"IND_TOTAL","indic_is":"I_BUY3","time":"2017","unit":"PC_IND"} | 12 |
Report snapshots are retained internally for verification only and are never redistributed. Where a figure comes from a paywalled report, only the number published in its public summary is recorded.
All 36 collected records for Portugal are published as verified.
Cite & reuse
Cite this page
Data on this page is published under CC BY 4.0. You may reuse it, including commercially, provided you attribute it. Each figure's own page carries APA, MLA, Chicago and BibTeX citations naming its original publisher.
StatOrigin. (2026). Retail in Portugal: statistics. Retrieved from https://statorigin.org/industries/retail/portugal