ISIC R93 · Industry hub · 5 publishers

Fitness and Sports statistics

216 verified figures across 118 measures of the fitness and sports industry, from 5 publishers in 33 regions. Every number opens the report and sentence it was taken from.

216 verified figures Updated 27 Sep 2026 Reviewed 16 Sep 2026 Sources typically refresh annually

Key findings

The most quotable figures in this dataset, each with its publisher. Copy a citation or open the record to read the source sentence.

Market size and output 1

  1. Sporting goods manufacturing value added in the European Union was 2.5 billion EUR in 2023 (Eurostat). Eurostat ↗ T1 Official

Growth and change 1

  1. Employment in sport growth rate in the European Union was 8.1% in 2025 (Eurostat). Eurostat ↗ T1 Official

Trade 4

  1. Total extra-regional trade in sporting goods in the European Union was 18.1 billion EUR in 2024 (Eurostat). Eurostat ↗ T1 Official
  2. Extra-regional exports of sporting goods in the European Union were 7.3 billion EUR in 2024 (Eurostat). Eurostat ↗ T1 Official
  3. Extra-regional imports of sporting goods in the European Union were 10.8 billion EUR in 2024 (Eurostat). Eurostat ↗ T1 Official
  4. Extra-regional trade deficit in sporting goods in the European Union was 3.4 billion EUR in 2024 (Eurostat). Eurostat ↗ T1 Official

People and employment 6

  1. Female employment in sport in the European Union was 786,100 in 2025 (Eurostat). Eurostat ↗ T1 Official
  2. Employment in sport in the European Union was 1.8 million in 2025 (Eurostat). Eurostat ↗ T1 Official
  3. Male share of sport employment in the European Union was 56.3% in 2025 (Eurostat). Eurostat ↗ T1 Official
  4. Share of sport employment with tertiary education in the European Union was 40.1% in 2025 (Eurostat). Eurostat ↗ T1 Official
  5. Share of young people (15-29) in sport employment in the European Union was 36.2% in 2025 (Eurostat). Eurostat ↗ T1 Official
  6. Sport employment as share of total employment in the European Union was 0.9% in 2025 (Eurostat). Eurostat ↗ T1 Official

Other measures 2

  1. Adults not meeting physical activity guidelines worldwide were 31% in 2024 (WHO). WHO ↗ T1 Official
  2. WHO projects prevalence of physical inactivity among adults worldwide at 35% in 2030. WHO ↗ T1 Official

Charts

The best-covered series in this dataset. Every chart can be embedded with its attribution line, and its underlying data is one click below it.

Share of young people (15-29) in sport employment

European Union, 2023 to 2025

3 observations · 2023 to 2025
Share of young people (15-29) in sport employmentShare of young people (15-29) in sport employment. 3 observations from 2023 to 2025, ranging from 36.2% to 37.3%. Latest value 36.2% (2025). % 0 10 20 30 40 2023 2024 2025 37% 36%
Share of young people (15-29) in sport employmentShare of young people (15-29) in sport employment. 3 observations from 2023 to 2025, ranging from 36.2% to 37.3%. Latest value 36.2% (2025). % 0 10 20 30 40 2023 2024 2025 37% 36%
Share of young people (15-29) in sport employmentShare of young people (15-29) in sport employment. 3 observations from 2023 to 2025, ranging from 36.2% to 37.3%. Latest value 36.2% (2025). % 0 10 20 30 40 2023 2024 2025 37% 36%
View the underlying data
Share of young people (15-29) in sport employment
Period Type Value
2023 Actual 37.3%
2024 Actual 36.7%
2025 Actual 36.2%
Source: Eurostat · percent · CC BY 4.0 · statorigin.org
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<iframe src="https://statorigin.org/embed/sports--share-of-young-people-15-29-in-sport-employment--trend" width="100%" height="380" style="border:1px solid #e2e5e3;border-radius:8px" title="Share of young people (15-29) in sport employment" loading="lazy"></iframe>
<p><a href="https://statorigin.org/industries/sports">Data: Eurostat via StatOrigin</a> · CC BY 4.0</p>
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Government expenditure on recreational and sporting services as share of GDP by country

2024 · 5 countries

Government expenditure on recreational and sporting services as share of GDP by countryGovernment expenditure on recreational and sporting services as share of GDP by country. 5 categories, highest is Iceland at 1.5%. Luxembourg Hungary Finland Sweden Iceland 0.6% 0.6% 0.6% 0.7% 1.5%
Government expenditure on recreational and sporting services as share of GDP by countryGovernment expenditure on recreational and sporting services as share of GDP by country. 5 categories, highest is Iceland at 1.5%. Luxembourg Hungary Finland Sweden Iceland 0.6% 0.6% 0.6% 0.7% 1.5%
Government expenditure on recreational and sporting services as share of GDP by countryGovernment expenditure on recreational and sporting services as share of GDP by country. 5 categories, highest is Iceland at 1.5%. Luxembourg Hungary Finland Sweden Iceland 0.6% 0.6% 0.6% 0.7% 1.5%
View the underlying data
Government expenditure on recreational and sporting services as share of GDP by country
Category Source Type Value
Iceland Eurostat Actual 1.5%
Sweden Eurostat Actual 0.7%
Finland Eurostat Actual 0.6%
Hungary Eurostat Actual 0.6%
Luxembourg Eurostat Actual 0.6%
Source: Eurostat · percent · CC BY 4.0 · statorigin.org
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Free to embed, including commercially. The attribution bar is part of the chart; it is what keeps the data citable. The link under the frame is optional: keep it, remove it or mark it rel="nofollow".

<iframe src="https://statorigin.org/embed/sports--government-expenditure-on-recreational-and-sporting-services-as-share-of-gdp--by-country" width="100%" height="380" style="border:1px solid #e2e5e3;border-radius:8px" title="Government expenditure on recreational and sporting services as share of GDP by country" loading="lazy"></iframe>
<p><a href="https://statorigin.org/industries/sports">Data: Eurostat via StatOrigin</a> · CC BY 4.0</p>
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Sports sector enterprise count growth by country

2023 · 5 countries

Sports sector enterprise count growth by countrySports sector enterprise count growth by country. 5 categories, highest is Croatia at 21.6%. Slovakia Portugal Estonia Malta Croatia 10.4% 11.8% 18.3% 21.5% 21.6%
Sports sector enterprise count growth by countrySports sector enterprise count growth by country. 5 categories, highest is Croatia at 21.6%. Slovakia Portugal Estonia Malta Croatia 10.4% 11.8% 18.3% 21.5% 21.6%
Sports sector enterprise count growth by countrySports sector enterprise count growth by country. 5 categories, highest is Croatia at 21.6%. Slovakia Portugal Estonia Malta Croatia 10.4% 11.8% 18.3% 21.5% 21.6%
View the underlying data
Sports sector enterprise count growth by country
Category Source Type Value
Croatia Eurostat Actual 21.6%
Malta Eurostat Actual 21.5%
Estonia Eurostat Actual 18.3%
Portugal Eurostat Actual 11.8%
Slovakia Eurostat Actual 10.4%
Source: Eurostat · percent · CC BY 4.0 · statorigin.org
Embed

Free to embed, including commercially. The attribution bar is part of the chart; it is what keeps the data citable. The link under the frame is optional: keep it, remove it or mark it rel="nofollow".

<iframe src="https://statorigin.org/embed/sports--sports-sector-enterprise-count-growth--by-country" width="100%" height="380" style="border:1px solid #e2e5e3;border-radius:8px" title="Sports sector enterprise count growth by country" loading="lazy"></iframe>
<p><a href="https://statorigin.org/industries/sports">Data: Eurostat via StatOrigin</a> · CC BY 4.0</p>
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Share of sport employment with tertiary education

European Union, 2011 to 2025

3 observations · 2011 to 2025

No figure published for these periods

Share of sport employment with tertiary educationShare of sport employment with tertiary education. 3 observations from 2011 to 2025, ranging from 28.5% to 40.6%. Latest value 40.1% (2025). % 0 10 20 30 40 50 2011 2013 2015 2017 2019 2021 2023 2025 29% 40%
Share of sport employment with tertiary educationShare of sport employment with tertiary education. 3 observations from 2011 to 2025, ranging from 28.5% to 40.6%. Latest value 40.1% (2025). % 0 10 20 30 40 50 2011 2013 2015 2017 2019 2021 2023 2025 29% 40%
Share of sport employment with tertiary educationShare of sport employment with tertiary education. 3 observations from 2011 to 2025, ranging from 28.5% to 40.6%. Latest value 40.1% (2025). % 0 10 20 30 40 50 2011 2013 2015 2017 2019 2021 2023 2025 29% 40%
View the underlying data
Share of sport employment with tertiary education
Period Type Value
2011 Actual 28.5%
2024 Actual 40.6%
2025 Actual 40.1%
Source: Eurostat · percent · CC BY 4.0 · statorigin.org
Embed

Free to embed, including commercially. The attribution bar is part of the chart; it is what keeps the data citable. The link under the frame is optional: keep it, remove it or mark it rel="nofollow".

<iframe src="https://statorigin.org/embed/sports--share-of-sport-employment-with-tertiary-education--trend" width="100%" height="380" style="border:1px solid #e2e5e3;border-radius:8px" title="Share of sport employment with tertiary education" loading="lazy"></iframe>
<p><a href="https://statorigin.org/industries/sports">Data: Eurostat via StatOrigin</a> · CC BY 4.0</p>
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Fitness and Sports statistics by topic

Each topic gathers one measure across every country and year, with its own country pages and rankings.

Every measure in this dataset

Latest value for each measure, the change from the previous period, and its trend. The full records, with provenance columns, are in the CSV download.

Physical activity participation 22

Share of the population engaging in regular physical activity. 22 slices on this page.

Cycling as mode of transport participation rate European Union · 2019 24% Eurostat 2 records
Muscle-strengthening activity participation rate European Union · 2019 26% Eurostat 2 records
Share of adults aged 18–64 meeting physical activity guidelines Australia · 2022 22.4% +5.4 pp since 2017–2018 ABS 2 records
Share of young people aged 15–17 meeting physical activity guidelines Australia · 2022 5.6% +3.7 pp since 2017–2018 ABS 2 records
Show 14 more measures

Sport participation 9

Share of the population participating in sport or physical exercise. 9 slices on this page.

Sport participation rate (at least once a week) European Union · 2019 44% Eurostat 1 record
Sport participation rate, ages 15-24 European Union · 2019 65% Eurostat 1 record
Sport participation rate, ages 65 and over European Union · 2019 31% Eurostat 1 record
Sport participation rate, men European Union · 2019 47% Eurostat 1 record
Sport participation rate, top income quintile European Union · 2019 Estimate 55% Eurostat 1 record
Sport participation rate, women European Union · 2019 42% Eurostat 1 record
Show 1 more measure

Consumer price index 8

Index measuring changes over time in the price level of consumer goods and services. 8 slices on this page.

All-items HICP annual average growth rate European Union · 2020–2025 4.7% Eurostat 5 records
Sporting equipment HICP annual average growth rate European Union · 2025 -0.8% Eurostat 3 records
All-items HICP annual rate of change European Union · 2025 2.5% Eurostat 1 record
Sporting equipment price change rate Portugal · 2020–2025 -5.7% Eurostat 1 record

Employment 6

Total number of individuals employed within a specified industry sector or facility. 6 slices on this page.

Share of young people (15-29) in sport employment European Union · 2025 36.2% −0.5 pp since 2024 Eurostat 4 records
Share of sport employment with tertiary education European Union · 2025 40.1% −0.5 pp since 2024 Eurostat 3 records
Sport employment as share of total employment European Union · 2025 0.9% Eurostat 3 records
Female employment in sport European Union · 2025 786,100 +8.8% since 2024 Eurostat 2 records
Employment in sport European Union · 2025 1.8 million Eurostat 1 record
Employment in sport growth rate European Union · 2025 8.1% Eurostat 4 records

Social value 5

The estimated net monetary value of social, wellbeing, and economic benefits generated by an activity or intervention. 5 slices on this page.

Primary social value from sport and physical activity participation United Kingdom · 2023–2024 Estimate 106.9 billion GBP Sport England 1 record
Secondary social value from sport and physical activity healthcare savings United Kingdom · 2023–2024 Estimate 15.9 billion GBP Sport England 1 record
Social value generated by sport and physical activity United Kingdom · 2023–2024 Estimate 122.9 billion GBP Sport England 1 record

Turnover 5

Total value of market sales of goods and services by enterprises. 5 slices on this page.

Sports sector share of turnover European Union · 2023 0.2% Eurostat 2 records
Sporting goods manufacturing turnover European Union · 2023 Estimate 8 billion EUR Eurostat 1 record
Sports sector turnover European Union · 2023 Estimate 70 billion EUR Eurostat 1 record
Sports sector turnover growth European Union · 2023 16.7% Eurostat 3 records

Value added 5

Value generated by enterprises through their production activity, net of intermediate consumption. 5 slices on this page.

Sporting goods manufacturing value added European Union · 2023 2.5 billion EUR Eurostat 3 records
Sports sector share of value added European Union · 2023 0.3% Eurostat 2 records
Sports sector value added European Union · 2023 Estimate 33 billion EUR Eurostat 1 record
Sports sector value added growth European Union · 2023 13.8% Eurostat 3 records

Operating companies 4

Total number of active commercial or research enterprises. 4 slices on this page.

Number of sports and recreation education enterprises France · 2023 Estimate 67,000 Eurostat 3 records
Number of enterprises in sports sector European Union · 2023 Estimate 200,000 Eurostat 1 record
Number of sporting goods manufacturing enterprises European Union · 2023 Estimate 5,400 Eurostat 1 record

Sporting expenditure 4

Household spending on sporting goods and services. 4 slices on this page.

Gross value added 3

Total monetary value of goods and services produced less intermediate consumption. 3 slices on this page.

Gross value added of sport sector United Kingdom · 2021 46.7 billion GBP Sport England 1 record

Live sports event attendance 3

Share of the population attending at least one live sports event over a given period. 3 slices on this page.

Live sports event attendance rate Bulgaria · 2022 7% Eurostat 4 records
Live sports event attendance rate, men Ireland · 2022 50% Eurostat 3 records
Live sports event attendance rate, women Ireland · 2022 30% Eurostat 3 records

Physical inactivity 3

Share of the population not meeting recommended physical activity guidelines. 3 slices on this page.

Sport employment 3

Number of people employed in the sports sector. 3 slices on this page.

Male employment in sport European Union · 2019 746,400 +28% since 2011 Eurostat 2 records
Large enterprise share of sports sector employment European Union · 2023 18.2% Eurostat 1 record
Male share of sport employment European Union · 2025 56.3% Eurostat 1 record

Economic value 2

Total economic output value generated by a sector or activity. 2 slices on this page.

Sport sector economic value United Kingdom · 2021 87 billion GBP Sport England 1 record
Total economic value of sport sector United Kingdom · 2021 99.6 billion GBP Sport England 1 record

Enterprises 2

Number of enterprises in an economic sector. 2 slices on this page.

Sports sector share of all enterprises European Union · 2023 0.6% Eurostat 5 records
Sports sector enterprise count growth Croatia · 2023 21.6% Eurostat 5 records

Government expenditure 2

Total expenditure incurred by general government. 2 slices on this page.

Sport participation gap 2

Difference in sport participation rates between population groups. 2 slices on this page.

Sporting goods exports 2

Value of sporting goods exported. 2 slices on this page.

Exports of sporting goods Belgium · 2024 3.5 billion EUR Eurostat 3 records
Extra-regional exports of sporting goods European Union · 2024 7.3 billion EUR Eurostat 1 record

Sports or cultural venue attendance 2

Share of people attending sports or cultural venues on a given day. 2 slices on this page.

Sports sector enterprises 2

The number of enterprises operating in the sports sector. 2 slices on this page.

Sport clubs share of sports sector enterprises Belgium · 2023 37.5% Eurostat 2 records
SME share of sports sector enterprises European Union · 2023 99.9% Eurostat 1 record

Sports sector value added 2

The value added generated by enterprises in the sports sector. 2 slices on this page.

Sport clubs share of sports sector value added Italy · 2023 65% Eurostat 3 records
SME share of sports sector value added European Union · 2023 60.8% Eurostat 1 record

Measures with one series 22

One slice each, so they have nothing to add up with on this page.

Imports of sporting goods France · 2024 4 billion EUR Eurostat 3 records
Extra-regional trade deficit in sporting goods European Union · 2024 3.4 billion EUR −8.1% since 2019 Eurostat 2 records
Trade surplus in sporting goods Belgium · 2024 1.4 billion EUR Eurostat 2 records
Count of EU countries with declining sporting equipment HICP European Union · 2020–2025 5 Eurostat 1 record
Show 14 more measures

118 measures. Each name opens the full series; each value opens the record with its source evidence.

Answered from the data

Common questions

How big is the fitness and sports market in the European Union?

Sporting goods manufacturing value added in the European Union was 2.5 billion EUR in 2023 (Eurostat).

Open the full record 2.5 billion EUR 2023 Eurostat

Which country leads in fitness and sports?

France recorded the highest sports and recreation education turnover of the 3 countries with data in 2023, at 2 billion EUR, ahead of Germany (1.6 billion EUR) and the Netherlands (1.2 billion EUR) (Eurostat).

Open the full record 2 billion EUR 2023 Eurostat

How fast is the fitness and sports market growing?

Sports sector turnover growth in the European Union was 16.7% in 2023 (Eurostat).

Open the full record 16.7% 2023 Eurostat

Where does this fitness and sports data come from?

Every figure on this page traces to a primary source: 5 organisations publish the underlying data, and the observed figures span 2011 to 2025, with projections to 2030. The full source table lists each report, its publication date and the original link.

How often is this page updated?

The dataset was last verified on 27 September 2026. Annual series are refreshed when the publisher releases a new edition; corrections are accepted at any time and answered within 48 hours.

Which countries have the most fitness and sports data?

31 countries have at least one fitness and sports figure on this page. The best covered are Australia (20 records), the Netherlands (12) and the United Kingdom (10).

Sources

Every document behind this page, with the date we read it and whether the link still resolves. All 216 collected records are published as verified.

13 primary source documents. Every figure on this page traces to one of these.
Document Publisher Authority tier Accessed Locator Data points
How Australians use their time, 2024 Press release ABS T1 Official 16 Sep 2026 Participation in free time activities by sex (a) — Females (%) column; Participation in free time activities by sex (a) — Males (%) column 6
Physical activity, 2022 Press release ABS T1 Official 21 Sep 2026 Adults aged 18–64 years; Key statistics; Type of exercise 14
Exercise or Physical Activity Press release CDC T1 Official 16 Sep 2026 Exercise or Physical Activity 2
Social value and return on investment of sport and physical activity Press release Sport England T1 Official 16 Sep 2026 Previous research; Economic impact: Sport Satellite Account for the UK; Social and economic value of community sport and physical activity 10
Sport participation - practicing sport and physical activity Press release Eurostat T1 Official 16 Sep 2026 Older people in some Member States are sportier than young people in others; Leisure time physical activities; People with a high level of educational attainment spend more minutes on physical activity 33
Consumer prices of recreational and sporting goods and services Press release Eurostat T1 Official 16 Sep 2026 HICP for sporting goods and services – focus on countries; HICP for sporting goods and services – trends at EU level 25
Enterprises in the sports sector Press release Eurostat T1 Official 21 Sep 2026 Table 6: Main indicators for enterprises manufacturing sporting goods, 2023; Figure 2: Number of enterprises in the sports sector, by NACE class, 2023; Figure 3: Value added for enterprises in the sports sector, by NACE class, 2023 55
Employment in sport Press release Eurostat T1 Official 21 Sep 2026 Employment in sport accounts for 1.8 million people in the EU, 0.9% of total employment; Highlights; Strong increase in sport employment in 2025 compared with 2024 20
International trade in sporting goods Press release Eurostat T1 Official 21 Sep 2026 International trade in sporting goods at national level – 13 EU countries with a positive trade balance; The value of extra-EU trade in sporting goods in 2024 13
Sport participation - attending live sporting events Press release Eurostat T1 Official 21 Sep 2026 Participation in formal sports and outdoor voluntary activities; Participation in live sports events; In almost all EU countries more men than women attended live sports events at least once 15
Government expenditure on recreational and sporting services Press release Eurostat T1 Official 16 Sep 2026 General government expenditure on recreational and sporting services; Highlights 10
Household expenditure on sporting goods and services Press release Eurostat T1 Official 21 Sep 2026 Highlights; On average, EU households allocated about two thirds of their expenditure on sporting goods and services to recreational and sporting services; In 2020, in most EU countries, the highest share of average household spending on sporting goods and services was on recreational and sporting services 10
Physical activity Press release WHO T1 Official 16 Sep 2026 Key facts; Levels of physical inactivity globally 3

Report snapshots are retained internally for verification only and are never redistributed. Where a figure comes from a paywalled report, only the number published in its public summary is recorded.

Cite and reuse

Published under CC BY 4.0. Reuse is free, including commercially, with attribution.

StatOrigin. (2026). Fitness and Sports Industry Statistics. Retrieved from https://statorigin.org/industries/sports

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