M73 · Advertising and Market Research · United States
Creator advertising spend (annual)
United States: 37 billion USD in 2025.
- 37 billion USD Latest · United States · 2025
- Annual Release cadence
- 1 Record · 1 region · 2025
Verified 30 Sep 2026 · 1 publisher · Next period 2026
The figure
One published observation so far. A chart follows as soon as a second period is published.
Creator advertising spend (annual)
United States, 2025
Every record
1 record · 1 region · 2025. Each period links to its record: the value, its source evidence and original document.
Download this data
Every file carries its provenance: the CSV has a source column per row, and the chart images print the publisher, the licence and this page's address under the drawing. Source: IAB. Licence: CC BY 4.0.
Use and publication rights
- View, cite and link: free
Quote any number, cite this page or a single record, and link to it anywhere.
- Copy, chart and republish: free with attribution
The data is published under CC BY 4.0, commercial use included. Credit StatOrigin and the original publisher (IAB); the chart files already carry that line.
- The source documents: the publisher's terms
Figures are facts read from the publishers' own documents. The documents themselves, their text and design, stay under each publisher's terms; follow the source links for those.
How this measure is built
- Definition
- Total advertising spend allocated to creator economy advertising in the United States, reported by the IAB / PwC.
- Measure
- One slice of Advertising spending ( form: level, segment: creator advertising ) . Total expenditure allocated by advertisers to advertising campaigns, channels, or content creators. Region and period are columns on every record, not slices.
- Limitations
- Values are shown as published; StatOrigin does not revise, fill gaps or convert currencies.
- Verification
- Each value, unit, period and place was checked against its source evidence before publication. See the methodology and the corrections process.
Sources · 1 document
| Document | Publisher | Published | Data points |
|---|---|---|---|
| IAB / PwC Internet Advertising Revenue Report: Full Year 2025 (U.S. Market) | IAB | 16 Apr 2026 | 1 |
Frequently asked questions
What is the latest creator advertising spend (annual)?
United States: 37 billion USD in 2025.
Where does this data come from?
From 1 document published by IAB. Every figure on this page links to its record, which quotes the sentence or table row the number was read from.
How often is it updated?
Annual. The newest published period is 2025; the next release should cover 2026. A new figure appears here once the publisher releases it and it passes verification.
Can I use this data?
Yes. StatOrigin publishes it under CC BY 4.0: you may copy, chart and republish it, including commercially, with attribution to StatOrigin and to the original publisher.
Cite this page
Cite the page as a data set, or open any record to cite one figure: each record carries APA, MLA, Chicago and BibTeX forms that credit the original publisher.
StatOrigin. (2026). Creator advertising spend (annual) [Data set]. Retrieved October 8, 2026, from https://statorigin.org/indicators/creator-advertising-spend-annual
"Creator advertising spend (annual)." StatOrigin, 2026, https://statorigin.org/indicators/creator-advertising-spend-annual. Accessed 8 Oct. 2026.
StatOrigin. "Creator advertising spend (annual)." Data set, 2026. Accessed October 8, 2026. https://statorigin.org/indicators/creator-advertising-spend-annual.
@misc{statorigin_creator_advertising_spend_annual_2026, title = {Creator advertising spend (annual)}, author = {{StatOrigin}}, year = {2026}, url = {https://statorigin.org/indicators/creator-advertising-spend-annual}, note = {Data set. Accessed 2026-10-08} }