G47 · Retail · China

Online retail sales of physical goods share of total retail sales (year to date)

China: 26.8% in 2024, −0.8 pp on 2023.

  • 26.8% Latest · China · 2024
  • −0.8 pp vs 2023
  • Annual Release cadence
  • 5 Records · 1 region · 2020–2024

Verified 30 Sep 2026 · 1 publisher · Next period 2025

Over time

China over time. Forecasts are dashed with hollow markers; the underlying values are one click away under the chart.

Fig 1 · G47 · China Annual

Online retail sales of physical goods share of total retail sales (year to date)

China, 2020 to 2024

5 observations · 2020 to 2024
Online retail sales of physical goods share of total retail sales (year to date)Online retail sales of physical goods share of total retail sales (year to date). 5 observations from 2020 to 2024, ranging from 24.5% to 27.6%. Latest value 26.8% (2024). % 0 5 10 15 20 25 30 2020 2021 2022 2023 2024 25% 27%
Online retail sales of physical goods share of total retail sales (year to date)Online retail sales of physical goods share of total retail sales (year to date). 5 observations from 2020 to 2024, ranging from 24.5% to 27.6%. Latest value 26.8% (2024). % 0 10 20 30 2020 2021 2022 2023 2024 25% 27%
Online retail sales of physical goods share of total retail sales (year to date)Online retail sales of physical goods share of total retail sales (year to date). 5 observations from 2020 to 2024, ranging from 24.5% to 27.6%. Latest value 26.8% (2024). % 0 10 20 30 2020 2021 2022 2023 2024 25% 27%
View the underlying data
Online retail sales of physical goods share of total retail sales (year to date)
Period Type Value
2020 Actual 24.9%
2021 Actual 24.5%
2022 Actual 27.2%
2023 Actual 27.6%
2024 Actual 26.8%
Source: NBS China · percent · CC BY 4.0 · statorigin.org

Every record

5 records · 1 region · 2020–2024. Each period links to its record: the value, its source evidence and original document.

Online retail sales of physical goods share of total retail sales (year to date): every record, grouped by region, newest first.
Period Value Source Type
China 5 records
2024 26.8% NBS China · 24 Jan 2025
2023 27.6% NBS China · 1 Feb 2024
2022 27.2% NBS China · 18 Jan 2023
2021 24.5% NBS China · 18 Jan 2022
2020 24.9% NBS China · 19 Jan 2021

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<p><a href="https://statorigin.org/indicators/online-retail-sales-of-goods-share-of-total-retail-sales-annual">Data: NBS China via StatOrigin</a> · CC BY 4.0</p>
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How this measure is built

Definition
Share of total retail sales of consumer goods accounted for by online retail sales of physical goods, cumulative over the year to date, reported by the National Bureau of Statistics of China.
Measure
One slice of Retail sales ( basis: year to date, form: share, segment: online goods ) . Total value or volume of goods and services sold by retail enterprises directly to consumers. Region and period are columns on every record, not slices.
Limitations
Values are shown as published; StatOrigin does not revise, fill gaps or convert currencies.
Verification
Each value, unit, period and place was checked against its source evidence before publication. See the methodology and the corrections process.

Sources · 5 documents

Other slices of retail sales

Frequently asked questions

What is the latest online retail sales of physical goods share of total retail sales (year to date)?

China: 26.8% in 2024, −0.8 pp on 2023.

Where does this data come from?

From 5 documents published by NBS China. Every figure on this page links to its record, which preserves the original source evidence.

How often is it updated?

Annual. The newest published period is 2024; the next release should cover 2025. A new figure appears here once the publisher releases it and it passes verification.

Can I use this data?

Yes. StatOrigin publishes it under CC BY 4.0: you may copy, chart and republish it, including commercially, with attribution to StatOrigin and to the original publisher.

Cite this page

Cite the page as a data set, or open any record to cite one figure: each record carries APA, MLA, Chicago and BibTeX forms that credit the original publisher.

StatOrigin. (2026). Online retail sales of physical goods share of total retail sales (year to date) [Data set]. Retrieved October 22, 2026, from https://statorigin.org/indicators/online-retail-sales-of-goods-share-of-total-retail-sales-annual

"Online retail sales of physical goods share of total retail sales (year to date)." StatOrigin, 2026, https://statorigin.org/indicators/online-retail-sales-of-goods-share-of-total-retail-sales-annual. Accessed 22 Oct. 2026.

StatOrigin. "Online retail sales of physical goods share of total retail sales (year to date)." Data set, 2026. Accessed October 22, 2026. https://statorigin.org/indicators/online-retail-sales-of-goods-share-of-total-retail-sales-annual.

@misc{statorigin_online_retail_sales_of_goods_share_of_total_retail_sales_annual_2026, title = {Online retail sales of physical goods share of total retail sales (year to date)}, author = {{StatOrigin}}, year = {2026}, url = {https://statorigin.org/indicators/online-retail-sales-of-goods-share-of-total-retail-sales-annual}, note = {Data set. Accessed 2026-10-22} }