Ranking · 36 countries · 2025
Individuals who purchased online in the last 3 months (% of population) by country 2025
36 countries ranked by individuals who purchased online in the last 3 months (% of population) for 2025, the latest period that most reporting countries share. Built from the Individuals who purchased online in the last 3 months (% of population) indicator; every row links to its record.
How this ranking is built. Indicator: Individuals who purchased online in the last 3 months (% of population) · Industry: Retail · Period: 2025. Only verified actual figures for that one period are ranked, so every row is comparable; forecasts are not ranked, and world or regional totals are shown as reference, not ranked. 2 other countries have data only for other periods and are omitted.
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Ranked chart
Individuals who purchased online in the last 3 months (% of population) by country
2025 · 12 highest of 36 countries
The table
Country ranking
Rank · country · value · change on the same period a year earlier · source. Values in %.
| # | Country | Value | YoY | Period | Source |
|---|---|---|---|---|---|
| 1 | Ireland IE | 87.5% | +1.8% | 2025 | Statistical Office of the European Union |
| 2 | Netherlands NL | 86.4% | -0.3% | 2025 | Statistical Office of the European Union |
| 3 | Denmark DK | 81.9% | +0.2% | 2025 | Statistical Office of the European Union |
| 4 | Norway NO | 80.4% | -0.1% | 2025 | Statistical Office of the European Union |
| 5 | Sweden SE | 80.1% | +1.1% | 2025 | Statistical Office of the European Union |
| 6 | Czechia CZ | 75.4% | +1.4% | 2025 | Statistical Office of the European Union |
| 7 | Switzerland CH | 73.9% | — | 2025 | Statistical Office of the European Union |
| 8 | Germany DE | 70.4% | +5.5% | 2025 | Statistical Office of the European Union |
| 9 | France FR | 70.3% | +1.4% | 2025 | Statistical Office of the European Union |
| 10 | Luxembourg LU | 69.1% | -0.7% | 2025 | Statistical Office of the European Union |
| 11 | Finland FI | 68.1% | +5.6% | 2025 | Statistical Office of the European Union |
| 12 | Slovakia SK | 66.9% | +0.8% | 2025 | Statistical Office of the European Union |
| 13 | Estonia EE | 66.8% | +7.7% | 2025 | Statistical Office of the European Union |
| 14 | Belgium BE | 66.7% | +2.0% | 2025 | Statistical Office of the European Union |
| 15 | Austria AT | 65.8% | +2.6% | 2025 | Statistical Office of the European Union |
| 16 | Greece GR | 62.9% | +16.0% | 2025 | Statistical Office of the European Union |
| 17 | Malta MT | 62.5% | +3.3% | 2025 | Statistical Office of the European Union |
| 18 | Spain ES | 59.6% | +5.2% | 2025 | Statistical Office of the European Union |
| 19 | Cyprus CY | 58.2% | -3.4% | 2025 | Statistical Office of the European Union |
| 20 | Poland PL | 56.6% | +5.0% | 2025 | Statistical Office of the European Union |
| 21 | Hungary HU | 54.8% | -11.3% | 2025 | Statistical Office of the European Union |
| 22 | Latvia LV | 54.3% | +11.1% | 2025 | Statistical Office of the European Union |
| 23 | Lithuania LT | 53.5% | +4.8% | 2025 | Statistical Office of the European Union |
| 24 | Slovenia SI | 53.2% | -1.6% | 2025 | Statistical Office of the European Union |
| 25 | Croatia HR | 51.1% | -2.6% | 2025 | Statistical Office of the European Union |
| 26 | Serbia RS | 50.5% | +6.3% | 2025 | Statistical Office of the European Union |
| 27 | Portugal PT | 49.6% | +1.3% | 2025 | Statistical Office of the European Union |
| 28 | Italy IT | 43.8% | +4.6% | 2025 | Statistical Office of the European Union |
| 29 | Turkiye TR | 42.3% | +8.9% | 2025 | Statistical Office of the European Union |
| 30 | Kosovo XK | 42.1% | -6.4% | 2025 | Statistical Office of the European Union |
| 31 | North Macedonia MK | 42% | +6.6% | 2025 | Statistical Office of the European Union |
| 32 | Romania RO | 41.5% | +16.4% | 2025 | Statistical Office of the European Union |
| 33 | Bosnia and Herzegovina BA | 39.4% | +13.4% | 2025 | Statistical Office of the European Union |
| 34 | Bulgaria BG | 34.8% | +4.2% | 2025 | Statistical Office of the European Union |
| 35 | Montenegro ME | 30.3% | +23.7% | 2025 | Statistical Office of the European Union |
| 36 | Albania AL | 23.3% | +29.4% | 2025 | Statistical Office of the European Union |
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Published under CC BY 4.0.
StatOrigin. (2026). Individuals who purchased online in the last 3 months (% of population) by country, 2025. Retrieved from https://statorigin.org/rankings/online-purchases-last-3-months-by-country